Archive for February, 2010
The Aesthetic Physician in 2010 and Beyond
Posted by: | CommentsThankfully, the worst of the Recession is behind us. A recent survey on CNN shows that 27% of people believe the economy is going to be much better… and 77% of that same group of people says they personally are doing better – yeah!
To read what that means for you, and how your competitors are reacting, CLICK HERE.
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See FREE videos on www.CosmeticImageMarketing.com where Catherine Maley lays out 5 easy ways to introduce aesthetics to your current patients. Her firm specializes in attracting cash-paying patients to a medical practice using PR, advertising and creative marketing strategies. Catherine can also be reached at (877) 339-8833.
Aesthetic Patient’s Feelings About Their Experience with You
Posted by: | CommentsYou have (or had) patients who feel they were not treated right by your receptionist, a staff person or you. It could have been something benign such as your receptionist did not acknowledge the patient when they first walked in the door and it could be something more serious such as they believe they got a mediocre or bad result and have lost trust in you.
On the one hand, aesthetic patients have elephant memories. They may be prone to holding grudges if they are treated badly in your practice or if they “perceive” they were treated badly.
Frankly, your patient’s perception is your reality so you have to deal with their emotions. Please remember this:
Aesthetic patients won’t remember what you told them.
Aesthetic patients won’t remember what you showed them.
Aesthetic patients will remember how you made them feel.
On the other hand, patients can be quick to forgive IF they feel you value them and want to make them happy. That could mean you simply reconnect with them or it may mean you show significant remorse so they know you understand how they feel.
An Ounce of Prevention is Worth It
Obviously, the best thing you can do is to avoid bad feelings with your patients so you don’t lose them. You want to have the friendliest and most informative receptionist answering your telephones. You want to employ staff that bonds quickly with the patients and knows how to direct the patient to a decision to choose you over your competitors. You personally want to connect with the patient so they like, trust and believe in your recommendations.
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For more Free tips and videos, visit www.CosmeticImageMarketing.com. Catherine Maley, MBA is Author of Your Aesthetic Practice/What Your Patients Are Saying and her firm offers everything you need to succeed in aesthetic medicine. You can call Catherine at (877) 339-8833 or email her at info@CosmeticImageMarketing.com.
How a Multi-Million Dollar Practice Becomes Just That
Posted by: | CommentsThe multi-million dollar practice becomes just that because they get good at the fundamentals which are to:
- - Attract high-value patients
- - Qualify them to ensure they are a good fit
- - Convert them to procedures, treatments and products
- - Retain them for a lifetime
- - Testimonials – document all the good things they say about you
- - Referrals – continually encourage referrals from other like-minded patients
The successful aesthetic practice realizes every step in the patient’s experience is vital so they spend time, money and resources to train, retrain, enforce, and reinforce never-ending improvement in their staff, in their processes and in their promotional efforts.
They see the value of one patient and do all they can to attract, convert, nurture and retain that patient as well as their friends, family and co-workers.
They most likely are no more skilled than you are in aesthetic medicine; however, they are skilled at patient relations and promotion. Those skills make the difference between a 6-figure and 7-figure aesthetic practice.
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For more Free tips and videos, visit www.CosmeticImageMarketing.com. Catherine Maley, MBA is Author of Your Aesthetic Practice/What Your Patients Are Saying and her firm offers everything you need to succeed in aesthetic medicine. You can call Catherine at (877) 339-8833 or email her at info@CosmeticImageMarketing.com.
