Archive for March, 2010
5 Most Common Mistakes Made When Marketing Your Aesthetic Practices
Posted by: | CommentsI gave a talk at the AAFPRS Annual Meeting on the common mistakes made when marketing an aesthetic practice. These mistakes seem incidental until you add up the tens of thousands of dollars they cost you every year you don’t address them. Please take a look at this 9-minute video and then have a meeting with your staff to go over what you are doing right and what could be improved now.
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Get Your FREE Marketing Checklist on www.CosmeticImageMarketing.com and see how you compare to top aesthetic practices. Catherine’s firm specializes in attracting cash-paying patients to a medical practice using PR, advertising and creative marketing strategies. Catherine can also be reached at (877) 339-8833.
Where is Facial Aesthetic Medicine Heading?
Posted by: | CommentsI recently interviewed two top facial physicians about where their industry is heading. Both physicians, Drs. Edwin Williams, NY and Theda Kontis, MD are prominent members of the American Academy of Facial, Plastic and Reconstructive Surgery (www.aafprs.org) and they had much to say.
For sure, the trend with aesthetic patients is less downtime and less surgery. The patients today still want to look fantastic but simply don’t have the time to recuperate so this forces aesthetic physicians to modify what they might do if the patient did have the time to take off. Listen to the entire 25-minute call here!
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Get Your FREE Marketing Checklist on www.CosmeticImageMarketing.com and see how you compare to top aesthetic practices. Catherine’s firm specializes in attracting cash-paying patients to a medical practice using PR, advertising and creative marketing strategies. Catherine can also be reached at (877) 339-8833.
How the Aesthetic Physician Can Thrive in the New Economy
Posted by: | CommentsThe Old Economy is gone; never to return. Aesthetic patients no longer spend like drunken sailors. A majority of them have pulled back on aesthetic enhancement due to the uncertainty of the bad economy. That doesn’t necessarily mean they don’t have the money anymore. It could simply mean they are not willing to spend it without a good cause.
To thrive in the New Economy, aesthetic physicians must better understand their patients’ decision-making processes. Here are four main points that should be carefully considered:
- 1.)The aesthetic patient has all the power to decide who gets their business (and cash).
- 2.)The aesthetic patient does not tolerate average treatment.
- 3.)Money will be spent more judiciously by the aesthetic patient.
- 4.)You will need to earn the right to your patients’ needs and interests.
To enjoy endless cosmetic patients in the New Economy, get smart about your messaging, your marketing and your customer service. It will pay off for you handsomely. Click Here To Read Full Article
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Get Your FREE Marketing Checklist on www.CosmeticImageMarketing.com and see how you compare to top aesthetic practices. Catherine’s firm specializes in attracting cash-paying patients to a medical practice using PR, advertising and creative marketing strategies. Catherine can also be reached at (877) 339-8833.
Growing a Multi-Million Dollar Aesthetic Practice
Posted by: | CommentsThe most successful aesthetic practices today work on never-ending improvement of their processes to ensure their aesthetic patients get the care, result and feelings they are looking for. They understand it’s the fundamentals that never change and always need to be focused on and perfected for endless cosmetic patients to be attracted to their practice. Click Here to Read About The 10 Endless Patient Success Strategies
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Get Your FREE Marketing Checklist on www.CosmeticImageMarketing.com and see how you compare to top aesthetic practices. Catherine’s firm specializes in attracting cash-paying patients to a medical practice using PR, advertising and creative marketing strategies. Catherine can also be reached at (877) 339-8833.
Do You Want More Aesthetic Patients or Profits?
Posted by: | CommentsYour aesthetic patients want to go to you because they know, like and trust you. They get a consistent experience every time, a consistent result, and a relationship with you and your staff that keeps them coming back for more and bringing their friends with them.
In the New Economy, the point is not to see how big you can grow your database. It’s to cost-effectively and creatively attract your preferred patients to your practice and then nurture those relationships so you grow your practice organically from within rather than from random, expensive, external efforts.
Tip: It’s not a contest to grow your database with anybody and everybody – It’s all about quality of the patient and NOT quantity
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Get Your FREE Marketing Checklist on www.CosmeticImageMarketing.com and see how you compare to top aesthetic practices. Catherine’s firm specializes in attracting cash-paying patients to a medical practice using PR, advertising and creative marketing strategies. Catherine can also be reached at (877) 339-8833.
Attract New Patients by Networking
Posted by: | CommentsWhen you align with another business owner and they introduce you to their patients or customers as their aesthetic expert, you get instant credibility with a whole new group of prospective patients who already trust you through your association with someone else they already trust.
However, before you approach others, be sure to prepare an answer to the question they will be asking themselves which is, “What’s in it for me if I share my clients with you?” Be sure you set this up as a win-win relationship because this can be a double-edged sword. Your alliances can sing your praises or cut you to the quick if they feel like they were used by you so be sure they get as much from this alliance as you do.
Tip: Set up a win-win relationship with your strategic alliances so they introduce their high-value clients to you.
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For more Free tips and videos, visit www.CosmeticImageMarketing.com. Catherine Maley, MBA is Author of Your Aesthetic Practice/What Your Patients Are Saying and her firm offers everything you need to succeed in aesthetic medicine. You can call Catherine at (877) 339-8833 or email her at info@CosmeticImageMarketing.com.
