About Catherine Maley

My career started at the Illinois State Medical Society in the mid-80’s as a Staff Coordinator working with physicians from specialties and then transferred to the California Medical Association in San Francisco to run the House of Delegates and worked side-by-side with the Executive Committee so I got a good understanding of the challenges, threats and opportunities facing physicians.

Since I knew my true calling was marketing and sales, I spent the next 15 years selling for Fortune 500 companies where I always ranked in the top 15% of sales people nationwide. I then joined the dotcom boom and was national sales manager, marketing manager and product development manager for two start-ups. That really got my entrepreneurial spirit going and the experience taught me how important it was to not only have great ideas but also execute them quickly.

I then turned 40 and was showing a bit of “wear and tear”. I wanted to stay competitive in the business world as well as the social world so I started shopping around for physicians who knew Botox, fillers and lasers. However, I found the level of patient relations at that time to be less than stellar. For the most part, I was listening to curt, unfriendly and unhelpful receptionists. I would visit an office and feel like I was interrupting them with my whimsical cosmetic needs, and I was often kept waiting so long, I would get frustrated and leave!

I knew the aesthetic medical industry could use my varied skill sets in marketing, advertising, sales and customer service to effectively run successful aesthetic practices so here I am.

I now speak at medical meetings all over the US and Canada and write for the top medical trade publications in the industry. I consult with the Top Docs in the industry as well as industry vendors. My creative team of designers, copywriters, webmasters, videographer, mail house and print shop provides products, services and consulting to aesthetic physicians who are ready to take their practice to the next level.

On a personal note, I live and work in Sausalito, CA. It’s a small bedroom community in the winter and a booming tourist spot in the summer since its located right over the Golden Gate Bridge and has breath-taking views of San Francisco. My dog Kendyl is our office mascot and can often be heard when I’m on the telephone…sigh.