Author Archive
5 Simple Ways To Introduce Aesthetics To Your Patients (Part 3 of 3)
Posted by: | CommentsDo you know what your patients respond to? Learn how you can use your cosmetic questionnaire to get at the heart of what your patient wants and how to give it to her. Don’t use a questionnaire? Then you have to watch this video to find out how a questionnaire can not only help you get to know your aesthetic patients but also get new patients.
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Get Your FREE Marketing Checklist on www.CosmeticImageMarketing.com and see how you compare to top aesthetic practices. Catherine’s firm specializes in attracting cash-paying patients to a medical practice using PR, advertising and creative marketing strategies. Catherine can also be reached at (877) 339-8833.
5 Simple Ways To Introduce Aesthetics To Your Patients (Part 2 of 3)
Posted by: | CommentsYour staff is central to your success. No matter how long your staff has been with you, this video has tips on how to keep staff motivated, happy, and supportive to your patients.
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Get Your FREE Marketing Checklist on www.CosmeticImageMarketing.com and see how you compare to top aesthetic practices. Catherine’s firm specializes in attracting cash-paying patients to a medical practice using PR, advertising and creative marketing strategies. Catherine can also be reached at (877) 339-8833.
5 Simple Ways To Introduce Aesthetics To Your Patients (Part 1 of 3)
Posted by: | Commentsf you have a database of patients who trust you, but don’t know that you offer aesthetics this is the video series for you. Catherine lays out 5 strategies you can use today to increase your aesthetic revenues. Not only are they simple strategies, they are cheap, fast, and easy. This presentation was made for Dermatologists at AAD.
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Get Your FREE Marketing Checklist on www.CosmeticImageMarketing.com and see how you compare to top aesthetic practices. Catherine’s firm specializes in attracting cash-paying patients to a medical practice using PR, advertising and creative marketing strategies. Catherine can also be reached at (877) 339-8833.
Do You Want Fries With That?
Posted by: | CommentsCatherine shares a simple, proven method to increase your revenues per patient without ‘selling’ or making them uncomfortable. See how you can learn from corporate giants to give your patients what they want while you increase revenues.
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Get Your FREE Marketing Checklist on www.CosmeticImageMarketing.com and see how you compare to top aesthetic practices. Catherine’s firm specializes in attracting cash-paying patients to a medical practice using PR, advertising and creative marketing strategies. Catherine can also be reached at (877) 339-8833.
Get People To View Your Website (Part 4 of 6)
Posted by: | CommentsYour patient wants to learn all about you on your website. Catherine shows you how you can share your practice, your experience, and your services with the patient online so they are compelled to call or email for more information.
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Get Your FREE Marketing Checklist on www.CosmeticImageMarketing.com and see how you compare to top aesthetic practices. Catherine’s firm specializes in attracting cash-paying patients to a medical practice using PR, advertising and creative marketing strategies. Catherine can also be reached at (877) 339-8833.
To Discount or Not To Discount
Posted by: | CommentsOnce you lower your prices, it’s nearly impossible to increase them again without losing patients so I don’t recommend offering temporary discounts. You are always better off adding value instead. Patients love a good deal but it doesn’t have to be a cheap price. Bundling services to add more value is a great strategy. For example, free sunscreen with every laser treatment or every laser hair removal leg package comes with a free underarm treatment. This way the patient gets a little something extra and you keep your profit margins up.
Another great strategy is to offer a special price for a very limited time for a very specific reason so the patient knows this is special. For example, if the patient can have surgery on a Wednesday during a certain month, they can save $500 on the OR room since it’s less on a Wednesday than a Friday during that month. Or, a special Birthday Gift Card your patient can use to look their best on their special day and it includes a tight expiration date. The point is for your patient to feel as if they got great value. If you discount, make it feel special rather than random or ‘cheap’.
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Get Your FREE Marketing Checklist on www.CosmeticImageMarketing.com and see how you compare to top aesthetic practices. Catherine’s firm specializes in attracting cash-paying patients to a medical practice using PR, advertising and creative marketing strategies. Catherine can also be reached at (877) 339-8833.
Financing Cosmetic Surgery-Pros and Cons
Posted by: | CommentsI have watched so much money walk out the door because the physician will not offer affordable patient financing because “it’s too expensive”. I’m flabbergasted because what’s so much more expensive is to tell that patient to go save up for what they want and come back when they can afford it. That patient will simply move on to the next practice that actually helps them get what they want now rather than wait. The first practice not only loses that patient but they also lose that patient’s friends and family.
Help your patient get what they want now. Many patients today have the money but don’t want to spend it or they really do need help paying for it. It’s a small price to pay for the physician to keep that patient in their practice. It’s also a great closing question. Rather than ask the patient if they have decided, ask a better question to get a better answer such as “Sara, did you want to use our affordable patient option of $200 per month or use your own credit card?”
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Get Your FREE Marketing Checklist on www.CosmeticImageMarketing.com and see how you compare to top aesthetic practices. Catherine’s firm specializes in attracting cash-paying patients to a medical practice using PR, advertising and creative marketing strategies. Catherine can also be reached at (877) 339-8833.
Increase Aesthetic Patient Conversion Rates
Posted by: | CommentsYou increase conversion rates by getting back to the fundamentals: ensure your aesthetic patient goes step-by-step through your process so they are most likely to say yes at the end of it. This a well-oiled machine with no shortcuts and every step must happen every time to ensure the patient is comfortable, informed and compelled to move forward. The steps include:
- Efficient Phones
- Welcome Packet
- Trained, friendly Staff
- Comfortable, Clean Environment
- Educational and Compelling In-House Signage
- Initial Consultation with Staff (who are trained in effective aesthetic consultations)
- Social Proof
- Consultation with Physician
- Closing with Staff
- Thoughtful follow up
In today’s competitive climate, it’s all about the quality of the patient experience rather than just the sheer quantity. The “churn and burn” theory is no longer viable since it’s getting much too expensive to advertise that way. If a patient has called your office, taken time out to drive over to see you, meet you and ask questions, it’s your job to do everything possible to help them make a great decision.
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Get Your FREE Marketing Checklist on www.CosmeticImageMarketing.com and see how you compare to top aesthetic practices. Catherine’s firm specializes in attracting cash-paying patients to a medical practice using PR, advertising and creative marketing strategies. Catherine can also be reached at (877) 339-8833.
