Archive for Aesthetic Marketing
Price Plaques
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visited a world-renowned plastic surgeon that didn’t play the price game with his aesthetic patients. He caters to the affluent patient who cares more about his skills and expertise than getting a great deal.
He displays these plaques so visiting patients see them as they walk in. They help set the tone for pricing.
One says:
It is unwise to pay too much,
But it is worse to pay too little
When you pay too much,
You lose money – that is all
When you pay too little
You sometimes lose everything
Because the thing you bought
Was incapable of doing the thing
It was bought to do
The common law of business balance
Prohibits paying a little and
Getting a lot – it cannot be done
If you deal with the lowest bidder,
It is well to add something
For the risk you run,
And if you do that
You will have enough to pay
For something better
- John Ruskin
The other plaque says:
There is hardly anything in the world
That some man can’t make a little
Worse and well a little cheaper,
And the people who consider price
Only are this man’s lawful prey
- John Ruskin
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For a Free Marketing Checklist, Visit www.CosmeticImageMarketing.com or call Catherine at (877) 339-8833. Her firm specializes in creative patient attraction – conversion – retention strategies to drive aesthetic profits.
Where are my glasses?
Posted by: | CommentsCheck out this great idea for a fun way to hang onto your glasses. It’s this huge pearl ring pin that your glasses hook onto to so you always have them when you need them.
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For a Free Marketing Checklist, Visit www.CosmeticImageMarketing.com or call Catherine at (877) 339-8833. Her firm specializes in creative patient attraction – conversion – retention strategies to drive aesthetic profits.
Are You Catering to Silly Sally or Serious Sara?
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Silly Sally is that ridiculous Groupon aesthetic patient who wants the world for nothing. She responds to price only and then complains when she doesn’t get the service and results she is demanding. And, since she came for price, she leaves you for price.
Serious Sara, on the other hand, is the more affluent patient who cares more about service and results and is willing to pay a fair price for your skills and experience. She most likely found you through her girlfriend because she turns to her friends and family for possible solutions rather than fumbling around on the Internet for a deal.
I will take 1 Serious Sara over 5 Silly Sallys any day!
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For a Free Marketing Checklist, Visit www.CosmeticImageMarketing.com or call Catherine at (877) 339-8833. Her firm specializes in creative patient attraction – conversion – retention strategies to drive aesthetic profits.
Is Botox a Commodity?
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In my recent travels to AZ, I ran across this sign for Walk-In Botox at a medi-spa right off the main street.
This is what you’re competing with nowadays. On the one hand, this seems tacky, doesn’t it? On the other hand, from the patient perspective, this is really convenient and easy IF they get a good result.
Botox does have a tendency to fit into the “impulse” category if the Patient has been doing it for awhile and like their results. However, it can be a nightmare if they inject too much or it gives you a droopy eye or it doesn’t take well and you have to go back and do it again (so much for time-savings and convenience).
If you don’t want to play this game, be sure your patients know the pitfalls of “Mall Botox”. They might just get what they pay for and that’s not usually what they wanted.
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For a Free Marketing Checklist, Visit www.CosmeticImageMarketing.com or call Catherine at (877) 339-8833. Her firm specializes in creative patient attraction – conversion – retention strategies to drive aesthetic profits.
Reinvent Yourself
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You’re NEVER too old to evolve. While it takes courage, time, commitment and new thinking, it’s vital if you want to stay relevant to your preferred aesthetic patients.
If you don’t want to be seen as “Old School” stop doing things like boring name-recognition ads, yellow page ads and radio spots. Embrace the new media channels such as blogging, killer interactive Website, YouTube Videos, Twitter and you must have your own FaceBook Fan Page.
I’m not suggesting you drop everything to learn social media but do either outsource it to someone who specializes in it or turn the job over to your staff who love this new world. If you do it right, the world opens up to you and your audience is endless and viral.
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For a Free Marketing Checklist, Visit www.CosmeticImageMarketing.com or call Catherine at (877) 339-8833. Her firm specializes in creative patient attraction – conversion – retention strategies to drive aesthetic profits.
Google Online Patient Reviews
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As a plastic surgeon or cosmetic physician, why do you care about Google Reviews? Here are several reasons:
- Because 70% of new patients are trusting online reviews they read just behind a family/friend referral (Source: Nielsen Company and ComSource).
- Because reviews often get ranked above organic listings (especially with the public’s insatiable appetite for aesthetic rejuvenation)
- Because you’ll have a better chance of “googlers” searching and clicking on your listing with the 5-Stars lit up
- Because it helps your other SEO efforts
Suffice it to say, this is an area to spend time, money and energy to set up a strategic process to get more Google patient online reviews but how? Here are simple strategies to get you started:
Sign Up for Google Places
It’s free, it’s easy and you need to do it immediately if you haven’t already. Just be sure the address and local telephone number you add to your Google Places listing matches the address and telephone numbers on your Website EXACTLY.
Add Location Based Keywords
Be descriptive about your services and location that match the same keywords you use in your websites. For example, use “liposuction” and “Atlanta” throughout your listing since they will show up in bold letters if, indeed, that’s what the “googler” typed in as their key words.
Add Photos/Videos to Your Listing
Since Google uses Universal Search to include images, videos and place listings, take advantage of that and include personality pieces showing off you, you with patients, you with staff, your office, etc. And be sure to add keyword rich “alt text” to your photos to identify them.
Ask Your Patients to Write Reviews
Now what? You ASK your patients to write reviews but you do it professionally and strategically. First, you give them awesome customer service so they are ecstatic and want to do it. Then you ask them if they have a great visit with you. Now you ask them to do you a favor a write a review. And you give them simple instructions you’re prepared for them to follow to make it fast and easy for them to say wonderful things about you.
To get a Copy of 7 Simple Steps to Creating a Google Review Handout to Create Raving Patient Reviews Online, go to www.AestheticProfits.com to watch the entire Webinar. The Handout is free when you join us. Or call (877) 339-8833.
Marketing to Men
Posted by: | CommentsI was interviewed by Cosmetic Surgery Times on Tips to Marketing to Men. Check out the article below.
For a Free Marketing Checklist, Visit www.CosmeticImageMarketing.com or call Catherine at (877) 339-8833. Her firm specializes in creative patient attraction – conversion – retention strategies to drive aesthetic profits.
Holiday Gift Certificates
Posted by: | CommentsThe Holiday season is here and there’s no better time to ask for referrals strategically through gift certificates. Think about what a win-win they are: your patient is happy because you helped them finish their Holiday shopping quickly and easily; the receiver is happy because they got an unusual gift they might not have gotten for themselves; and you’re happy because you have a new patient.
The secret to gift certificates is to promote them. It’s a big secret in most offices but these don’t sell themselves. Have an eye-catching display with a sign that says, “Need a Quick Gift?,” mention them in your patient newsletters and email blasts and be sure your check-out staff asks if they would like to add a gift certificate to their day’s order before she rings them up.
Gift certificates really can be the gift that keeps on giving!
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For a free download of Catherine’s book, Visit www.YourAestheticPracticeBook.com or call Catherine at (877) 339-8833. Her firm specializes in creative patient attraction – conversion – retention strategies to drive aesthetic profits.
Plastic Surgery is More Popular Than Ever
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I was interviewed by Newsweek: the Daily Best in an article called Plastic Surgery is More Popular Than Ever. The gist of her research indicates
