Archive for Aesthetic Marketing
Do You Want Fries With That?
Posted by: | CommentsCatherine shares a simple, proven method to increase your revenues per patient without ‘selling’ or making them uncomfortable. See how you can learn from corporate giants to give your patients what they want while you increase revenues.
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Get Your FREE Marketing Checklist on www.CosmeticImageMarketing.com and see how you compare to top aesthetic practices. Catherine’s firm specializes in attracting cash-paying patients to a medical practice using PR, advertising and creative marketing strategies. Catherine can also be reached at (877) 339-8833.
Get People To View Your Website (Part 4 of 6)
Posted by: | CommentsYour patient wants to learn all about you on your website. Catherine shows you how you can share your practice, your experience, and your services with the patient online so they are compelled to call or email for more information.
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Get Your FREE Marketing Checklist on www.CosmeticImageMarketing.com and see how you compare to top aesthetic practices. Catherine’s firm specializes in attracting cash-paying patients to a medical practice using PR, advertising and creative marketing strategies. Catherine can also be reached at (877) 339-8833.
Get People To View Your Website (Part 3 of 6)
Posted by: | CommentsThere are other sites online that can give you access to potential patients. Catherine covers how to decide on which doctor directories to use, and how to incorporate sites like YouTube, Yelp, and other media sites to work in your advantage. She covers how to use keywords, where to post various content, and why.
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Get Your FREE Marketing Checklist on www.CosmeticImageMarketing.com and see how you compare to top aesthetic practices. Catherine’s firm specializes in attracting cash-paying patients to a medical practice using PR, advertising and creative marketing strategies. Catherine can also be reached at (877) 339-8833.
Email Marketing To The Aesthetic Patient
Posted by: | CommentsEmail marketing is a fantastic way to keep in touch with your patients. It’s quick, easy and best of all – cheap. But beware! Email marketing is not as easy as it looks. You not only need really good copy to make it appealing to your audience, you also need technical coding and know-how to get it through today’s company fire walls and SPAM filters. That means you need permission from your patients to send email and you preferably want their personal email address. You then need to work with someone who specializes in html coding so they can prepare the email to be read by different email services, on different computer processors and in different resolutions.
Even when you do everything right, the average open rate of an email is only 15-20%. So while email is a great medium, it’s only one way to keep in touch. Don’t count on it as the only medium to use to communicate with your patients. You still need hard copy communications to get through to your patients.
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Get Your FREE Marketing Checklist on www.CosmeticImageMarketing.com and see how you compare to top aesthetic practices. Catherine’s firm specializes in attracting cash-paying patients to a medical practice using PR, advertising and creative marketing strategies. Catherine can also be reached at (877) 339-8833.
Utilizing Your Database for Effective Marketing
Posted by: | CommentsYour database is the holy grail of sales leads for you. The patients who already know, like and trust you are much more apt to respond to your promotional efforts so always start with them. However, do it strategically.
To be truly effective, you need:
-The right message
-Going to the right patient
-Using the right media channel
It’s called target messaging and here’s an example. You want to promote your fractional skin rejuvenation laser, but how? First, you treat the perfect patient with it and that would be a female in her 40-50’s with skin damage and aging skin concerns. Now have her provide you with a testimonial and permission to use her before/after pictures in your promotional materials. Now, send out a patient letter that includes her testimonial and pictures to other females in their 40-50’s who also most likely have skin damage and aging skin concerns. That is a super targeted message going to the right patient using the most effective media channel. In marketing we have a saying, “The Riches are in the Niches” and it’s as true in aesthetic medicine as in any other industry. Today’s consumers want something just for them.
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Get Your FREE Marketing Checklist on www.CosmeticImageMarketing.com and see how you compare to top aesthetic practices. Catherine’s firm specializes in attracting cash-paying patients to a medical practice using PR, advertising and creative marketing strategies. Catherine can also be reached at (877) 339-8833.
Get People To View Your Website (Part 2 of 6)
Posted by: | CommentsGoogle adwords. Do you use them, or not? How do you know whether it works or not? It doesn’t have to be a mystery, and this short video gives you a plan on how to use Google adwords to your advantage without being married to the strategy forever. She includes other tools on how to get found on the internet beyond your own site and Google.
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Get Your FREE Marketing Checklist on www.CosmeticImageMarketing.com and see how you compare to top aesthetic practices. Catherine’s firm specializes in attracting cash-paying patients to a medical practice using PR, advertising and creative marketing strategies. Catherine can also be reached at (877) 339-8833.
Effective Patient Follow Up
Posted by: | CommentsIf you have spent the time to bond with the patient and truly listen to them, they’ll tell you what they think, how they feel and where they’re at in the buying decision. It’s when you haven’t built a relationship with the patient that you feel like you’re chasing them down for an answer.
If the patient tells you they have to “think about it”, try to think with them. Ask what their sticking points are so you can address them. Then, ask if there’s anything else since it often takes a couple of questions to get to the real objection.
If that doesn’t help, set up a follow up day and time now, while they are sitting in front of you, so they expect your call.
Another follow-up idea that works well is to leave out one important point from your consultation with the patient so you can follow-up and let them know you forgot to tell them something. This could be just what they needed to jump off the fence.
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Get Your FREE Marketing Checklist on www.CosmeticImageMarketing.com and see how you compare to top aesthetic practices. Catherine’s firm specializes in attracting cash-paying patients to a medical practice using PR, advertising and creative marketing strategies. Catherine can also be reached at (877) 339-8833.
Effectiveness Of Print Ads from Your Local Plastic Surgery Society
Posted by: | CommentsFrom the ads I typically see from the medical societies, my overall opinion is that they are not effective. These types of “branding” ads tell the reader why you’re the right choice. Hence, the problem. It’s all about you and not the patient!
The patient only cares to learn about solutions to their problems and what’s new in aesthetic enhancement. For now, they just want to know more about what they can do about something that bothers them. Later they’ll want to know more about you – after you have educated them on the possibilities.
So, while I realize the intent is to forewarn the patients to stick to the board-certified specialists, you’ll get a much better response by answering the patient’s question, “What’s in it for me?” before diving in to why you are the best choice.
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Get Your FREE Marketing Checklist on www.CosmeticImageMarketing.com and see how you compare to top aesthetic practices. Catherine’s firm specializes in attracting cash-paying patients to a medical practice using PR, advertising and creative marketing strategies. Catherine can also be reached at (877) 339-8833.
