Archive for Plastic Surgery Marketing
Promote Downtime Procedures Now
Posted by: | CommentsSince we bundle up against the cold in Winter, this is when you want to promote your higher-ticket surgical procedures. If there’s going to be bruising and swelling, your patients are more inclined to have it done when they can wear lots of clothes vs. having something done in the Summer and not being able to hide it. And, we all hibernate more during the colder months than the Summer months so use that to your advantage.
In your next newsletter, talk about what a great time it is for your patients to consider surgery now. Remind them that facelift patients can wear turtlenecks and liposuction patients can wear pants. That could be just what they needed to jump off the fence and say YES.
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For a free download of Catherine’s book, Visit www.YourAestheticPracticeBook.com or call Catherine at (877) 339-8833. Her firm specializes in creative patient attraction – conversion – retention strategies to drive aesthetic profits.
Hot Off the Press – Social Media for Physicians eBook
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Our new book is ready for prime time. I collaborating with Drs. Neil Baum and Andrew Schneider to bring you: Social Media for the Health Care Profession: The New Shingle for Today’s Medical Practice. Greenbranch Publishing is the publisher and handles fulfillment.
Social Media is here to stay so we wanted to take the mystery out of it. The e-book is designed to help you understand and implement an online
We covered the basics of social media by giving you a step-by-step, template-driven guide for Blogging, Facebook, Twitter and YouTube. We made it so easy, you or your staff can implement.social media strategy for your medical practice.
Now you can take your practice to the next level and join the conversation going on around you (and sometimes about you).
Plastic Surgery Marketing Tip
Posted by: | CommentsAesthetic patients have emotional times of the year when they care most about their appearance.
It’s their Birthday! There’s nothing like a looming birthday to make aesthetic patients feel their age and want to do something to turn back the clock. They also want to look on their special day since there’s a good chance they’re getting together with family and friends and taking photographs and videos.
Take advantage of this opportunity. Weeks before their birthday, send them a heart-felt birthday greeting with a gift card to experience your age-defying procedures, treatments and products. They will love you for it. They may even tell a few friends. This is effective, feel-good marketing at its best.
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For a free download of Catherine’s book, Visit www.YourAestheticPracticeBook.com or call Catherine at (877) 339-8833. Her firm specializes in creative patient attraction – conversion – retention strategies to drive aesthetic profits.
Cosmetic Surgery Demand is Booming
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I recently read that 1 out of 5 Baby Boomers polled said they have or would consider having cosmetic surgery. So I did some math: 20% of 76,000,000 Baby Boomers = 19,000,000 people (of which I am one) who are open to cosmetic surgery. That’s a lot of prospective patients!
And here’s more good news. Those 19,000,000 Baby Boomers are going to continue aging so they will need your services again and again. Be sure to offer minimally-invasive procedures and surgical procedures since many will start out small and eventually want surgery. Then they will want to maintain their surgical procedure with injectables and lasers. Like I always say, “You have patients with endless needs. Take care of them for a lifetime – not one time.”
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For a free download of Catherine’s book, Visit www.YourAestheticPracticeBook.com or call Catherine at (877) 339-8833. Her firm specializes in creative patient attraction – conversion – retention strategies to drive aesthetic profits.
* Photo Courtesy of www.freedigitalphotos.net
The Human Side of Plastic Surgery Patients
Posted by: | CommentsWhen a prospective surgical patient takes the time to:
Stop what they’re doing,
Pick up the phone & make an appointment,
Block time out of their busy schedule,
Hassle with traffic,
Fight apprehension of meeting you for the first time, and struggle with the discomfort of talking about a body part they are uncomfortable with -
That’s someone who has emotional needs to fill.
Mainly they’re not feeling good about themselves so they believe looking good will make them feel good, which is true.
They’re looking for confidence and you can give them a big dose of it by treating them like they are special, by listening to them and by assuring them you understand how they feel and you can make it better.
Because as much as this is about surgical skill, it’s much more about feelings and addressing them so patients choose you over all the others.
Your Preferred Aesthetic Patient
Posted by: | CommentsHere’s what I know for sure (since I am this type of patient and I have many friends who feel the same way):
Your preferred aesthetic patient wants a trusting relationship with a skilled, experienced, professional surgeon who cares about her and gives her what she wants: confidence in her looks and how she feels about herself.
This preferred patient is searching for her own “go-to” aesthetic physician who will keep her looking and feeling great throughout the years. If you think about it, she has endless needs so she’ll designate you, or someone else, to be her Go-To Aesthetic Physician. If you ignore her, she’ll wander around to a host of your competitors to keep her looking good with Botox, fillers, lasers and surgery.
I promise you, if you took good care of her, gave her a nice experience and good result, AND kept in touch with her so she knew you cared, you would see all or most of her aesthetic budget– and not just the little bit you see now.
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For a free download of Catherine’s book, Visit www.YourAestheticPracticeBook.com or call Catherine at (877) 339-8833. Her firm specializes in creative patient attraction – conversion – retention strategies to drive aesthetic profits.
Consult with a Stranger vs. A Current Patient
Posted by: | CommentsHow different is the mood and feel of your surgical consultation with a referred or current patient versus a total stranger coming to you from the internet or from advertising?
Don’t you feel like you’re working harder to bond with them and “sell yourself,” because you know you’re being judged, since they don’t know you from Adam?
One of my surgeons said to me after two of those new-patient consultations he’s ready for a nap, because he’s exerted so much energy.
On the other hand, how smooth and relaxed is it when you’re consulting with either a current patient who’s ready for more or the friend they referred to you? Isn’t it a nicer two-way conversation with no pressure when you two are talking, the patient is open and looking at you, smiling and nodding yes? And aren’t your conversions better as well?
That’s how it should always be…
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For a free download of Catherine’s book, Visit www.YourAestheticPracticeBook.com or call Catherine at (877) 339-8833. Her firm specializes in creative patient attraction – conversion – retention strategies to drive aesthetic profits.
Stop Selling Plastic Surgery!
Posted by: | CommentsLet me ask you a question. How different is your consultation when it’s with a patient who already knows you or a prospective patient referred to you, versus the complete stranger that shows up in your office from the Internet?
Isn’t it a completely difference experience for you? When it’s a stranger, don’t you feel as if you’re “performing” and selling yourself because you know darn well you’re probably one of several consultations they’re going to – so you have to be at your best and SELL yourself. Don’t you hate that?
On the other hand, isn’t it great when your current patient already knows, likes, and trusts you? Or when the prospective patient comes so highly recommended from their girlfriend who they gushed about how great you are is already pre-sold on you?
Just recently I was speaking at a medical meeting and one of the physicians told me after two or three of those consultations with strangers, he feels drained.
My response is STOP SELLING!
Let your patients do it for you. Keep in touch with them, give them a consistent result every time, and they’ll attract new patients for you.
Print Ads From Your Local Plastic Surgery Society Are Not Necessarily Effective
Posted by: | CommentsThe ads I typically see from the medical societies are not effective for a few reasons. These types of “branding” ads tell the reader why you’re the right choice. Hence, the problem. It’s all about you and not the patient!
The patient only cares to learn about solutions to their problems and what’s new in aesthetic enhancement. For now, they just want to know more about what they can do about something that bothers them. Later they’ll want to know more about you – after you have educated them on the possibilities.
So, while I realize the intent is to forewarn the patients to stick to the board-certified specialists, you’ll get a much better response by answering the question, “What’s in it for me?” First.
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For more Free tips and videos, visit www.CosmeticImageMarketing.com. Catherine Maley, MBA is Author of Your Aesthetic Practice/What Your Patients Are Saying and her firm offers everything you need to succeed in aesthetic medicine. You can call Catherine at (877) 339-8833 or email her at info@CosmeticImageMarketing.com.
Who Gets Plastic Surgery and Why
Posted by: | CommentsI recently read an article that includes statistics on who gets plastic surgery, and why. It is a great reminder that the aesthetic practice is not just selling a procedure, they are selling hope for a better feeling future. Patients want to feel better about themselves, they want to look in the mirror and no longer dislike a part of what they see. They believe revising, rejuvenating or renovating something that bothers them about their appearance will make them feel better and increase self-esteem. So, in essence, they are buying hope from aesthetic physicians. Hope they will get the result they want and hope they will feel better. To learn more about the aesthetic patient, read my book…
If you would like to read the full article, Who Gets Plastic Surgery and Why, click HERE
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For more Free tips and videos, visit www.CosmeticImageMarketing.com . Catherine Maley, MBA is Author of Your Aesthetic Practice/What Your Patients Are Saying and her firm offers everything you need to succeed in aesthetic medicine. You can call Catherine at (877) 339-8833 or email her at info@CosmeticImageMarketing.com.
