63%  consider customer reviews on Amazon “extremely reliable”

51%  put reviews found on independent sites such as Angie’s List and Epinions in that class

21%  regarded Facebook reviews as reliable, and only

15%  thought Twitter recommendations were reliable.

Source: 2011 Social Shopping Study www.e-tailing.com

I’m thinking the best thing an aesthetic physician could do is to write a book and get his patients to review it on Amazon.

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For a free download of Catherine’s book, Visit www.YourAestheticPracticeBook.com or call Catherine at (877) 339-8833.  Her firm specializes in creative patient attraction – conversion – retention strategies to drive aesthetic profits.

They realize it’s not one email.

It’s not one newsletter.

It’s not one event.

The secret is to set up systems so you are regularly attracting new patients to your practice, keeping them coming back for more and more often and taking care of them so well they refer others.

The financially successful aesthetic physicians do what needs to be done consistently to keep their name in front of their patients so they return again and again and bring their friends.

Their on-going efforts and attention to patient attraction – retention – referrals keeps their schedule filled with cash-paying patients.

Need more tips, tactics, strategies and resources to drive patients to your practice? Please watch my free videos by filling out the form to the right, now.

Thank You, and I encourage you to leave any comments or questions below.

Article by Catherine Maley, MBA, Author, Your Aesthetic Practice and President, Cosmetic Image Marketing