How to Doctor Your Social Media (Webinar Thursday)
By · CommentsI have a special guest on my next Webinar on Thursday at 6 pm Pacific/ 9 pm Eastern.
It’s Jeff Frentzen, Editor of PSP: Plastic Surgery Practice and he’s going to explain the strategies of Social Media for the Aesthetic Physician.
Jeff’s presentation will include Facebook, Twitter, and Blogging and I’ll talk about getting new patients using Facebook advertising. We’ll both show step-by-step slides to show how easy it can be. See you there.
Title: How to Doctor Your Social Media
Date: Thursday, August 25, 2011
Time: 6:00 PM – 7:15 PM PDT
Space is limited.
Reserve your Webinar seat now at:
https://www2.gotomeeting.com/register/118623442
Aesthetic Patients Come in All Shapes and Sizes
By · CommentsIt’s more important than ever for patients to see themselves in your materials. Patients need to quickly feel as if you know them, you understand them and you’ve helped others just like them.
For example, if Sally is a 57-year old white professional who wants a face lift, it’s best she see other 57-year old white professional patients who had a face lift. It’s even better if you have a 57-year old patient coordinator who you performed a face lift on so she can show her scars (or lack of) in person.
Or, if Cindy is a 30-year old Hispanic young lady with two kids who wants a Mommy Makeover, it’s best she speak with and sees patient photos of other 30-year old Hispanic young ladies with kids who had a Mommy Makeover and couldn’t be happier.
More “matching” strategies include:
- Have different Websites for different procedures
- Show a variety of demographics on your websites
- Show the prospective patient before/after photos that match their demographics
- Any staff person who matches a demographic and has had the specific procedure done should talk to the prospective patient about their own experience.
The point is, the more you can match your message to your market, the more successful you’ll be.
The Human Side of Plastic Surgery Patients
By · CommentsWhen a prospective surgical patient takes the time to:
Stop what they’re doing,
Pick up the phone & make an appointment,
Block time out of their busy schedule,
Hassle with traffic,
Fight apprehension of meeting you for the first time, and struggle with the discomfort of talking about a body part they are uncomfortable with -
That’s someone who has emotional needs to fill.
Mainly they’re not feeling good about themselves so they believe looking good will make them feel good, which is true.
They’re looking for confidence and you can give them a big dose of it by treating them like they are special, by listening to them and by assuring them you understand how they feel and you can make it better.
Because as much as this is about surgical skill, it’s much more about feelings and addressing them so patients choose you over all the others.
Are Fickle Aesthetic Patients Driving You Crazy?
By · CommentsNo shows? Looky-Loos? Price Shoppers? What’s happened to aesthetic patients?
Boy, have times changed. Aesthetic patients today are looking around, shopping around, hanging around and not saying YES like they used to. Why?
A big reason is because the supply and demand has changed dramatically. Years ago, you had one or two choices; now you have hundreds. That means the patients are in the driver seat because they have a plethora of suppliers to choose from.
So, what are you to do? The fastest, easiest and cheapest thing for you to fight this “fickle patient syndrome” do is to KEEP the patients who somehow found their way to you. Treat them well by staying on time, being nice to them and giving them a good result.
Do NOT let these valuable patients wander off to your competitor because then you’ll need to spend even more time, money and effort trying to attract another one.
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For a free download of Catherine’s book, Visit www.YourAestheticPracticeBook.com or call Catherine at (877) 339-8833. Her firm specializes in creative patient attraction – conversion – retention strategies to drive aesthetic profits.
Here’s a Stock Tip for You…
By · CommentsI’ve gotten several emails today from the top investment groups who have my money and they are telling me to sit tight, don’t worry, blah, blah. Apparently, things are not going well with the government debt level and there is much un-ease.
But it just dawned on me that the best investment you can make is the one that you can control, isn’t that right? So, here’s my stock tip –
Invest in your practice, your patients, your staff and watch your investment grow. Put your resources towards profit-producing activities such as:
- Spruce up your office for a better patient experience
- Train your staff continually so they promote you professionally
- Learn the most effective patient-attraction strategies working now
- Build better relationships with your patients so they return and refer
Frankly, investing in continual improvement in your own practice and your processes is a sure fire investment that will give you big returns now and when you’re ready to exit.
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For a free download of Catherine’s book, Visit www.YourAestheticPracticeBook.com or call Catherine at (877) 339-8833. Her firm specializes in creative patient attraction – conversion – retention strategies to drive aesthetic profits.
Your Best Defense Against Discounters
By · CommentsSince you’re not going to stop this new wave of discounters, a good defense is warranted.
Your best defense against discounters is the loyal relationships you’ve built with your current patients. They already know how skilled you are. They trust you. They get a good result. They refer their friends to you. They will not be quick to jump to another provider they don’t know, if they’re super happy with you.
Your competitors don’t have the same relationship with your patients that you have, so nurture it and keep it healthy so your patients cannot be lured away by saving a few bucks.
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For a free download of Catherine’s book, Visit www.YourAestheticPracticeBook.com or call Catherine at (877) 339-8833. Her firm specializes in creative patient attraction – conversion – retention strategies to drive aesthetic profits.
Actions Speak Louder than Words
By · CommentsWhenever I consult with physicians, they inevitably tell me, “I just want to make my patients happy.” Then I ask them what they are doing to make them happy. I’m told they give them a good result, their staff calls to follow up if they had surgery, they send out email blasts periodically and that’s about it.
But let me ask you this: Would you have your staff call your spouse to see how they’re doing? You wouldn’t? Why not? Because it’s impersonal, right? You have a relationship with your spouse and you need to keep in touch personally.
Same thing with your big-ticket patients. If you want them to return and refer, they have to feel cared for and cared about. If you go the extra mile, that builds mounds of patient loyalty because they’ll remember and tell their friends how caring you are. Take a minute to:
- Make the initial post-op call to check in on your surgical patient
- Send birthday and holiday wishes to your patients
- Write a thank you note to your patient who referred their friend
- Stop by to say hello when your patient is in with your aesthetician
Show you care, because actions really do speak louder than words.
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For a free download of Catherine’s book, Visit www.YourAestheticPracticeBook.com or call Catherine at (877) 339-8833. Her firm specializes in creative patient attraction – conversion – retention strategies to drive aesthetic profits.
I pay this guy $375/hour to do my taxes every year. I have been loyal, never bother him during the year, bring all my organized receipts every year, paid him big time the one time I was audited and the guy totally takes me for granted. He doesn’t return my calls until I’ve called at least 2 or 3 times. Then he says he’ll do something and then doesn’t and I have to request it yet again. On top of that, he has filed extensions on my taxes the past 2 years because he didn’t get around to it.
What does this cost him? The door is now open for any other financial professional to take my business away. And it has cost him dearly in referrals he will never see from my friends and family because I don’t have anything great to say about him.
How about you? Are you treating your profitable aesthetic patients like my accountant treats me or are you giving them great service and staying in touch so they only think of you when they’re ready for your professional services?
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For a free download of Catherine’s book, Visit www.YourAestheticPracticeBook.com or call Catherine at (877) 339-8833. Her firm specializes in creative patient attraction – conversion – retention strategies to drive aesthetic profits.
Feel-Good Marketing Works
By · CommentsAlmost every plastic surgery website I visit talks about how caring and compassionate the doctor is and how their main concern is for the patient.
Yet, patients tell me about how they were treated curtly, the doctor didn’t listen to them, they felt rushed, their questions weren’t answered and on and on.
Use that to your advantage. Answer your phones better than your competitors do. Treat your visiting patients better than your competitors do. Devise built-in “touch points” to reach out to your patients throughout the year in a feel-good, thoughtful way.
You’ll stand out big time from your competitors and make a huge impression on your patients who will return and refer.
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For a free download of Catherine’s book, Visit www.YourAestheticPracticeBook.com or call Catherine at (877) 339-8833. Her firm specializes in creative patient attraction – conversion – retention strategies to drive aesthetic profits.
Your Preferred Aesthetic Patient
By · CommentsHere’s what I know for sure (since I am this type of patient and I have many friends who feel the same way):
Your preferred aesthetic patient wants a trusting relationship with a skilled, experienced, professional surgeon who cares about her and gives her what she wants: confidence in her looks and how she feels about herself.
This preferred patient is searching for her own “go-to” aesthetic physician who will keep her looking and feeling great throughout the years. If you think about it, she has endless needs so she’ll designate you, or someone else, to be her Go-To Aesthetic Physician. If you ignore her, she’ll wander around to a host of your competitors to keep her looking good with Botox, fillers, lasers and surgery.
I promise you, if you took good care of her, gave her a nice experience and good result, AND kept in touch with her so she knew you cared, you would see all or most of her aesthetic budget– and not just the little bit you see now.
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For a free download of Catherine’s book, Visit www.YourAestheticPracticeBook.com or call Catherine at (877) 339-8833. Her firm specializes in creative patient attraction – conversion – retention strategies to drive aesthetic profits.
