Archive for Aesthetic Patients
Address ALL of Your Aesthetic Patient’s Needs
Posted by: | CommentsSo many of my surgeon clients only see patients as surgical prospects. So, they spend tons of time, money and effort going after one surgery and continually looking for new patients for more 1-surgery prospects.
What a waste! An aesthetic patient who wants to look good and feel good is interested in all sorts of aesthetic enhancement – not just one surgery one time. And, I know for a fact (and from personal experience) that if you correct something that bothers an aesthetic patient, they will most likely move on to the next concern they have.
Aesthetic patients have endless needs and time is on your side. If they want to look and feel good today, they will continue to want to look and feel good tomorrow, next week, next year and year after year. They don’t just stop wanting aesthetic enhancement so if they disappear from your practice, you should know they most likely went to your competitor who was staying in touch with them, educating them and giving them compelling reasons to visit.
Please rethink the average value of one surgical patient because the surgical procedure was only the tip of the iceberg.
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For more Free tips and videos, visit www.CosmeticImageMarketing.com. Catherine Maley, MBA is Author of Your Aesthetic Practice/What Your Patients Are Saying and her firm offers everything you need to succeed in aesthetic medicine. You can call Catherine at (877) 339-8833 or email her at info@CosmeticImageMarketing.com.
Who Gets Plastic Surgery and Why
Posted by: | CommentsI recently read an article that includes statistics on who gets plastic surgery, and why. It is a great reminder that the aesthetic practice is not just selling a procedure, they are selling hope for a better feeling future. Patients want to feel better about themselves, they want to look in the mirror and no longer dislike a part of what they see. They believe revising, rejuvenating or renovating something that bothers them about their appearance will make them feel better and increase self-esteem. So, in essence, they are buying hope from aesthetic physicians. Hope they will get the result they want and hope they will feel better. To learn more about the aesthetic patient, read my book…
If you would like to read the full article, Who Gets Plastic Surgery and Why, click HERE
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For more Free tips and videos, visit www.CosmeticImageMarketing.com . Catherine Maley, MBA is Author of Your Aesthetic Practice/What Your Patients Are Saying and her firm offers everything you need to succeed in aesthetic medicine. You can call Catherine at (877) 339-8833 or email her at info@CosmeticImageMarketing.com.
Remember the rule in marketing – it’s not what did it cost – it’s what did it bring you in terms of new patients, revenues and credibility/name recognition with those who already know you?
With that said, you gotta look at your ad design. If it’s all about you and your services – don’t count on your phone ringing. If it’s all about the patient and their interests and you give them a reason to want to learn more – it should more than pay for itself. By the way, breaking even on an ad is successful IF you and your staff do everything you can to keep that new patient coming back and referring their friends.
Another advantage that is often overlooked when advertising in print is the “long legs” effect of your ad. It can be framed and hanged in your office so your patients and prospective patients see it and are impressed. It can be turned into a press release and uploaded to PR websites to increase your SEO rankings. It can be turned into a personality piece that is added to your patient information packets for added credibility and it can be uploaded to your website. Print is permanent so use it strategically to keep it alive.
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For more Free tips and videos, visit www.CosmeticImageMarketing.com . Catherine Maley, MBA is Author of Your Aesthetic Practice/What Your Patients Are Saying and her firm offers everything you need to succeed in aesthetic medicine. You can call Catherine at (877) 339-8833 or email her at info@CosmeticImageMarketing.com.
New Success Strategy #7: Create Systems to Execute the Successful Strategies and Repeat
Posted by: | CommentsThe top aesthetic practices know something that others don’t.
They realize it’s not one email.
It’s not one newsletter.
It’s not one event.
The secret is to set up systems so you are regularly attracting new patients to your practice, keeping them coming back for more and more often and taking care of them so well they refer others.
The financially successful aesthetic physicians do what needs to be done consistently to keep their name in front of their patients so they return again and again and bring their friends.
Their on-going efforts and attention to patient attraction – retention – referrals keeps their schedule filled with cash-paying patients.
Need more tips, tactics, strategies and resources to drive patients to your practice? Please watch my free videos by filling out the form to the right, now.
Thank You, and I encourage you to leave any comments or questions below.
Article by Catherine Maley, MBA, Author, Your Aesthetic Practice and President, Cosmetic Image Marketing
New Success Strategy #4: Increase Revenues Per Patient
Posted by: | CommentsYou are leaving money on the table if your patients don’t realize everything you offer.
I guarantee if they don’t buy from you, they will from someone else.
Have strategies in place so you never hear, “I didn’t know you did that” and they had it done by your competitor.
Value of Just One Patient
I conducted a case study where I went back through a plastic surgeon’s practice records and followed one of their favorite patients. I was able to piece together her history with this practice for almost 10 years.
What I found was that this one patient not only was worth $40,000 in minimally-invasive as well as surgical procedures, but she was worth more than an additional $90,000 in terms of referrals from her friends, family members, coworkers, the woman’s business group she belonged to and her hair stylist. And, I’m not even including all of their referrals.
It’s imperative you have a system in place to attract referrals……
Need more tips, tactics, strategies and resources to drive patients to your practice? Please watch my free videos by filling out the form to the right, now.
Thank You, and I encourage you to leave any comments or questions below.
Article by Catherine Maley, MBA, Author, Your Aesthetic Practice and President, Cosmetic Image Marketing
Where Did the Aesthetic Patients Go?
Posted by: | CommentsI’m getting more and more stress calls from aesthetic physicians saying they need help. Their phones have stopped ringing, the reception area is a ghost town and their staff is way too busy doing nothing. Help!
Ok, let’s regroup. First, we need to check your mindset – otherwise known as attitude.
Have you ever heard that saying “If you believe it’s true or you believe it’s not – you’re right?” What are you saying to yourself? Are you coming from a place of abundance or from scarcity? The aesthetic physicians who will fare better are those who believe and are open to opportunities. Open your mind and eyes to “see” the opportunities and what you can do now to combat the negativity going on around you.
By the way, aesthetic patients have not vanished. In my book “Your Aesthetic Practice/What Your Patients Are Saying” I remind you there are many social trends driving their needs. Let’s not forget there are 76 million baby boomers who still want to look and feel good. They may need more prodding from you but their initial want is still there.
Here’s a secret in marketing. Always cater to the wants of an aesthetic patient on an emotional level. Remind them how your services will make them feel better, more alive and younger. And, stay in touch. You must build a relationship with these patients who may be rethinking and re-prioritizing their needs. Simply communicating with them regularly and letting them know their options should be enough to get them to come back.
Help your aesthetic patients see the opportunities as well. Perhaps they have backed away from more expensive surgical procedures so this is the perfect opportunity to educate them on what you can do for a lot less money and downtime (fillers and Botox). The more you connect with them now on the smaller procedures, the more likely they will be to stay with you for the bigger procedures.
Keep a good attitude – keep in touch with your aesthetic patients – keep your revenues flowing.
Need more tips, tactics, strategies and resources to drive patients to your practice? Watch my free videos now.
Thank You, and I encourage you to leave any comments
or questions below.
Article by Catherine Maley, MBA, Author, Your Aesthetic Practice
and President, Cosmetic Image Marketing
