Catherine Maley, MBA - Attract More Patients and Profit» Aesthetic Physician Topics from Catherine Maley Cosmetic Marketing Expert http://www.catherinemaley.com Cosmetic Image Marketing Tue, 31 Aug 2010 14:50:19 +0000 en hourly 1 http://wordpress.org/?v=abc How the Aesthetic Physician Can Thrive in the New Economy http://www.catherinemaley.com/aesthetic-physician-thrive-economy http://www.catherinemaley.com/aesthetic-physician-thrive-economy#comments Mon, 08 Mar 2010 16:54:30 +0000 Catherine http://www.catherinemaley.com/?p=404 The Old Economy is gone; never to return.  Aesthetic patients no longer spend like drunken sailors.  A majority of them have pulled back on aesthetic enhancement due to the uncertainty of the bad economy.  That doesn’t necessarily mean they don’t have the money anymore.  It could simply mean they are not willing to spend it without a good cause.

To thrive in the New Economy, aesthetic physicians must better understand their patients’ decision-making processes.  Here are four main points that should be carefully considered:

  1. 1.)The aesthetic patient has all the power to decide who gets their business (and cash).
  2. 2.)The aesthetic patient does not tolerate average treatment.
  3. 3.)Money will be spent more judiciously by the aesthetic patient.
  4. 4.)You will need to earn the right to your patients’ needs and interests.

To enjoy endless cosmetic patients in the New Economy, get smart about your messaging, your marketing and your customer service.  It will pay off for you handsomely. Click Here To Read Full Article

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Get Your FREE Marketing Checklist on www.CosmeticImageMarketing.com and see how you compare to top aesthetic practices. Catherine’s firm specializes in attracting cash-paying patients to a medical practice using PR, advertising and creative marketing strategies.  Catherine can also be reached at (877) 339-8833.

]]> http://www.catherinemaley.com/aesthetic-physician-thrive-economy/feed 0 The Aesthetic Physician in 2010 and Beyond http://www.catherinemaley.com/aesthetic-physician-2010 http://www.catherinemaley.com/aesthetic-physician-2010#comments Thu, 04 Feb 2010 17:01:35 +0000 Catherine http://www.catherinemaley.com/?p=396 Thankfully, the worst of the Recession is behind us.  A recent survey on CNN shows that 27% of people believe the economy is going to be much better… and 77% of that same group of people says they personally are doing better – yeah!

To read what that means for you, and how your competitors are reacting, CLICK HERE.

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See FREE videos on www.CosmeticImageMarketing.com where Catherine Maley lays out 5 easy ways to introduce aesthetics to your current patients. Her firm specializes in attracting cash-paying patients to a medical practice using PR, advertising and creative marketing strategies.  Catherine can also be reached at (877) 339-8833.

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