Archive for Aesthetic Practice
Golden Handcuffs for Your Best Patients
Posted by: | Comments2012 is going to be a challenging year for aesthetics thanks to lingering recession, Groupons, heavy competition, less Internet traffic due to the sheer number of competitors and fickle aesthetic patients who show little to no loyalty.
It is VITAL you corral your best aesthetic patients so they don’t wander off. It’s also cheaper than spending a fortune finding new patients. It’s also more fun to work with patients who know, like and trust you than total strangers who are apprehensive.
A great solution is the VIP Club Card. It builds “silent golden handcuffs” around your best patients who return often and refer their friends. These high-quality patients love feeling special and getting preferential treatment so use that to your advantage. Give them a unique VIP Club Card with perks and they’ll help you succeed in 2012.
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For a free download of Catherine’s book, Visit www.YourAestheticPracticeBook.com or call Catherine at (877) 339-8833. Her firm specializes in creative patient attraction – conversion – retention strategies to drive aesthetic profits.
You’ll “Thank Me” for This…Eventually
Posted by: | CommentsIt’s the Season of Thanks so I’m going to give you some harsh reality you’ll thank me for if you’re serious about growing your aesthetic practice profits more than your ego.
If you are serious about paying your overhead, supporting your current lifestyle AND generating extra capital to secure your future, there is ZERO ROOM for tolerance for waste, mistakes, sloppiness, indifference, stupidity, squandered leads and lost patients because you didn’t have the time nor the interest to see and deal with it.
You need to find the time and the interest to fight against those desperate to sell for less and work for free. They will hurt you in the short run but they’ll disappear in the long run.
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For a free download of Catherine’s book, Visit www.YourAestheticPracticeBook.com or call Catherine at (877) 339-8833. Her firm specializes in creative patient attraction – conversion – retention strategies to drive aesthetic profits.
Your Loyal Fans
Posted by: | CommentsI’m sure you’ve heard that 80% of your profits come from 20% of your patients. It’s called the Pareto Principle and it works just as well today as it did decades ago. You want to learn who your top 20% of preferred patients are because they will be the ambassadors of your practice as well a great revenue stream with limited effort.
Go through your database and look for those who have spent more with you, visited most frequently, referred more patients than others or who are very connected in the community. Now you want to put a “fence” around them to keep them happy, loyal, returning and referring. How do you that?
You make them part of your exclusive VIP Club. That means they get extra perks that others don’t (until they, too, prove themselves worthy of your Club). Give them an official VIP card that allows them things like: last-minute Botox appointments, free makeover after every treatment so they can go right back to their everyday activities, free monthly peel, you have many options.
The point is you want them to feel very special because they are part of your inner circle. I promise they will brag to their friends about this VIP treatment and their friends will want to know how to become part of your “private club”. This club is very similar to the airline frequent flyer clubs. You have a much different flying experience when you are part of the club – you get on first, there’s plenty of room for your luggage, you get much more leg room, and so on. It’s a different industry, but the same concepts apply. People like to be treated special and will invest in that feeling.
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For a free download of Catherine’s book, Visit www.YourAestheticPracticeBook.com or call Catherine at (877) 339-8833. Her firm specializes in creative patient attraction – conversion – retention strategies to drive aesthetic profits.
Are Fickle Aesthetic Patients Driving You Crazy?
Posted by: | CommentsNo shows? Looky-Loos? Price Shoppers? What’s happened to aesthetic patients?
Boy, have times changed. Aesthetic patients today are looking around, shopping around, hanging around and not saying YES like they used to. Why?
A big reason is because the supply and demand has changed dramatically. Years ago, you had one or two choices; now you have hundreds. That means the patients are in the driver seat because they have a plethora of suppliers to choose from.
So, what are you to do? The fastest, easiest and cheapest thing for you to fight this “fickle patient syndrome” do is to KEEP the patients who somehow found their way to you. Treat them well by staying on time, being nice to them and giving them a good result.
Do NOT let these valuable patients wander off to your competitor because then you’ll need to spend even more time, money and effort trying to attract another one.
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For a free download of Catherine’s book, Visit www.YourAestheticPracticeBook.com or call Catherine at (877) 339-8833. Her firm specializes in creative patient attraction – conversion – retention strategies to drive aesthetic profits.
Retention is the NEW Patient Acquisition
Posted by: | CommentsOdds are you lost patients this past year. And, odds are, you can’t say for sure how many you lost, who you lost, why you lost them (it’s not all about the economy) or where they went and are now.
If you do nothing different, you’re going to experience lost patients again this year and in bigger numbers. You can tell yourself patients today just want discounts are whatever else makes you feel better by not taking any responsibility for losing these valuable patients.
So here’s my advice to take or leave:
A great way to make more money is to STOP losing patients. It would take a minimal amount of effort and money to keep in touch and keep these patients coming back for more and referring their friends.
How much should you invest in keeping these patients? Determine what a patient is worth to you for their lifetime, what it costs to replace them (16x that amount) and there’s your answer.
You have an opportunity here if you see it. Most aesthetic physicians do nothing or very limited effort doing anything proactive to retain and keep patients.
There’s your opportunity.
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For a free download of Catherine’s book, Visit www.YourAestheticPracticeBook.com or call Catherine at (877) 339-8833. Her firm specializes in creative patient attraction – conversion – retention strategies to drive aesthetic profits.
“Not Now” or “Not Yet”
Posted by: | CommentsYour aesthetic patient is often an inconsistent decision-maker because they base their decision on emotions that are subject to change. You may or may not know what triggered a patient’s “no”; they might have gotten sticker shock, perhaps they had no idea the downtime involved, or maybe they were simply not in the mood to commit.
However, just because they said no to you today does not mean they will say no forever. Most likely, they are saying “Not Now” or “Not Yet”. Think about it – if something bothers a person about their appearance, it doesn’t just go away as time goes by. More often, it continues to bother them and eventually they decide they must act.
The best strategy is to keep in touch with these prospective patients via in-house events, patient newsletters and special offers so they return to you, and ONLY you, when they are ready.
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For a free download of Catherine’s book, Visit www.YourAestheticPracticeBook.com or call Catherine at (877) 339-8833. Her firm specializes in creative patient attraction – conversion – retention strategies to drive aesthetic profits.
Do You Want Fries With That?
Posted by: | CommentsCatherine shares a simple, proven method to increase your revenues per patient without ‘selling’ or making them uncomfortable. See how you can learn from corporate giants to give your patients what they want while you increase revenues.
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Get Your FREE Marketing Checklist on www.CosmeticImageMarketing.com and see how you compare to top aesthetic practices. Catherine’s firm specializes in attracting cash-paying patients to a medical practice using PR, advertising and creative marketing strategies. Catherine can also be reached at (877) 339-8833.
Get People To View Your Website (Part 3 of 6)
Posted by: | CommentsThere are other sites online that can give you access to potential patients. Catherine covers how to decide on which doctor directories to use, and how to incorporate sites like YouTube, Yelp, and other media sites to work in your advantage. She covers how to use keywords, where to post various content, and why.
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Get Your FREE Marketing Checklist on www.CosmeticImageMarketing.com and see how you compare to top aesthetic practices. Catherine’s firm specializes in attracting cash-paying patients to a medical practice using PR, advertising and creative marketing strategies. Catherine can also be reached at (877) 339-8833.
Effectiveness Of Print Ads from Your Local Plastic Surgery Society
Posted by: | CommentsFrom the ads I typically see from the medical societies, my overall opinion is that they are not effective. These types of “branding” ads tell the reader why you’re the right choice. Hence, the problem. It’s all about you and not the patient!
The patient only cares to learn about solutions to their problems and what’s new in aesthetic enhancement. For now, they just want to know more about what they can do about something that bothers them. Later they’ll want to know more about you – after you have educated them on the possibilities.
So, while I realize the intent is to forewarn the patients to stick to the board-certified specialists, you’ll get a much better response by answering the patient’s question, “What’s in it for me?” before diving in to why you are the best choice.
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Get Your FREE Marketing Checklist on www.CosmeticImageMarketing.com and see how you compare to top aesthetic practices. Catherine’s firm specializes in attracting cash-paying patients to a medical practice using PR, advertising and creative marketing strategies. Catherine can also be reached at (877) 339-8833.
