Catherine Maley, MBA - Attract More Patients and Profit» Aesthetic Practice Topics from Catherine Maley Cosmetic Marketing Expert

Do You Want Fries With That?

Catherine — Mon, 28 Jun 2010 14:59:52 +0000

Catherine shares a simple, proven method to increase your revenues per patient without ‘selling’ or making them uncomfortable. See how you can learn from corporate giants to give your patients what they want while you increase revenues.

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Get Your FREE Marketing Checklist on www.CosmeticImageMarketing.com and see how you compare to top aesthetic practices. Catherine’s firm specializes in attracting cash-paying patients to a medical practice using PR, advertising and creative marketing strategies. Catherine can also be reached at (877) 339-8833.

Get People To View Your Website (Part 3 of 6)

Catherine — Wed, 19 May 2010 15:59:15 +0000

There are other sites online that can give you access to potential patients. Catherine covers how to decide on which doctor directories to use, and how to incorporate sites like YouTube, Yelp, and other media sites to work in your advantage. She covers how to use keywords, where to post various content, and why.

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Effectiveness Of Print Ads from Your Local Plastic Surgery Society

Catherine — Tue, 04 May 2010 15:16:23 +0000

From the ads I typically see from the medical societies, my overall opinion is that they are not effective. These types of “branding” ads tell the reader why you’re the right choice. Hence, the problem. It’s all about you and not the patient!

The patient only cares to learn about solutions to their problems and what’s new in aesthetic enhancement. For now, they just want to know more about what they can do about something that bothers them. Later they’ll want to know more about you – after you have educated them on the possibilities.

So, while I realize the intent is to forewarn the patients to stick to the board-certified specialists, you’ll get a much better response by answering the patient’s question, “What’s in it for me?” before diving in to why you are the best choice.

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Get Your FREE Marketing Checklist on www.CosmeticImageMarketing.com and see how you compare to top aesthetic practices. Catherine’s firm specializes in attracting cash-paying patients to a medical practice using PR, advertising and creative marketing strategies. Catherine can also be reached at (877) 339-8833.

Mass Media Marketing

Catherine — Mon, 19 Apr 2010 23:15:06 +0000

Find out how mass media marketing can help you attract more patients by standing out, giving credibility, boosting your credibility, and more..

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Get Your FREE Marketing Checklist on www.CosmeticImageMarketing.comand see how you compare to top aesthetic practices. Catherine’s firm specializes in attracting cash-paying patients to a medical practice using PR, advertising and creative marketing strategies. Catherine can also be reached at (877) 339-8833.

5 Most Common Mistakes Made When Marketing Your Aesthetic Practices

Catherine — Tue, 23 Mar 2010 18:17:36 +0000

I gave a talk at the AAFPRS Annual Meeting on the common mistakes made when marketing an aesthetic practice. These mistakes seem incidental until you add up the tens of thousands of dollars they cost you every year you don’t address them. Please take a look at this 9-minute video and then have a meeting with your staff to go over what you are doing right and what could be improved now.

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How the Aesthetic Physician Can Thrive in the New Economy

Catherine — Mon, 08 Mar 2010 16:54:30 +0000

The Old Economy is gone; never to return. Aesthetic patients no longer spend like drunken sailors. A majority of them have pulled back on aesthetic enhancement due to the uncertainty of the bad economy. That doesn’t necessarily mean they don’t have the money anymore. It could simply mean they are not willing to spend it without a good cause.

To thrive in the New Economy, aesthetic physicians must better understand their patients’ decision-making processes. Here are four main points that should be carefully considered:

1.)The aesthetic patient has all the power to decide who gets their business (and cash).
2.)The aesthetic patient does not tolerate average treatment.
3.)Money will be spent more judiciously by the aesthetic patient.
4.)You will need to earn the right to your patients’ needs and interests.

To enjoy endless cosmetic patients in the New Economy, get smart about your messaging, your marketing and your customer service. It will pay off for you handsomely. Click Here To Read Full Article

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Growing a Multi-Million Dollar Aesthetic Practice

Catherine — Fri, 05 Mar 2010 16:50:17 +0000

The most successful aesthetic practices today work on never-ending improvement of their processes to ensure their aesthetic patients get the care, result and feelings they are looking for. They understand it’s the fundamentals that never change and always need to be focused on and perfected for endless cosmetic patients to be attracted to their practice. Click Here to Read About The 10 Endless Patient Success Strategies

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How a Multi-Million Dollar Practice Becomes Just That

Catherine — Mon, 01 Feb 2010 17:07:12 +0000

The multi-million dollar practice becomes just that because they get good at the fundamentals which are to:

- Attract high-value patients
- Qualify them to ensure they are a good fit
- Convert them to procedures, treatments and products
- Retain them for a lifetime
- Testimonials – document all the good things they say about you
- Referrals – continually encourage referrals from other like-minded patients

The successful aesthetic practice realizes every step in the patient’s experience is vital so they spend time, money and resources to train, retrain, enforce, and reinforce never-ending improvement in their staff, in their processes and in their promotional efforts.

They see the value of one patient and do all they can to attract, convert, nurture and retain that patient as well as their friends, family and co-workers.

They most likely are no more skilled than you are in aesthetic medicine; however, they are skilled at patient relations and promotion. Those skills make the difference between a 6-figure and 7-figure aesthetic practice.

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For more Free tips and videos, visit www.CosmeticImageMarketing.com. Catherine Maley, MBA is Author of Your Aesthetic Practice/What Your Patients Are Saying and her firm offers everything you need to succeed in aesthetic medicine. You can call Catherine at (877) 339-8833 or email her at info@CosmeticImageMarketing.com.

The Power of The Aesthetic Receptionist

Catherine — Mon, 30 Nov 2009 17:19:14 +0000

The internet is full of aesthetic patient stories. The positive stories offer insights to what the aesthetic patient wants in her physician and his/her practice.

This story (see link below) is a great example of how powerful your receptionist is in attracting or repelling patients. Here is a woman who was already interested in the physician based on credentials and experience, but only really knew she was going to get her rhinoplasty from him when she ‘instantly connected’ with the receptionist. Also, the receptionist quickly positioned the physician when she said, ‘You are getting yourself a GOOD one!’ Of course referring to the doctor.

I encourage you to read Laura’s story on how she found the right doctor for her rhinoplasty HERE.

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Print Ads From Your Local Plastic Surgery Society Are Not Necessarily Effective

Catherine — Wed, 25 Nov 2009 17:04:43 +0000

The ads I typically see from the medical societies are not effective for a few reasons. These types of “branding” ads tell the reader why you’re the right choice. Hence, the problem. It’s all about you and not the patient!

The patient only cares to learn about solutions to their problems and what’s new in aesthetic enhancement. For now, they just want to know more about what they can do about something that bothers them. Later they’ll want to know more about you – after you have educated them on the possibilities.

So, while I realize the intent is to forewarn the patients to stick to the board-certified specialists, you’ll get a much better response by answering the question, “What’s in it for me?” First.

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