Archive for Aesthetic Practice
Mass Media Marketing
Posted by: | CommentsFind out how mass media marketing can help you attract more patients by standing out, giving credibility, boosting your credibility, and more..
——
Get Your FREE Marketing Checklist on www.CosmeticImageMarketing.comand see how you compare to top aesthetic practices. Catherine’s firm specializes in attracting cash-paying patients to a medical practice using PR, advertising and creative marketing strategies. Catherine can also be reached at (877) 339-8833.
5 Most Common Mistakes Made When Marketing Your Aesthetic Practices
Posted by: | CommentsI gave a talk at the AAFPRS Annual Meeting on the common mistakes made when marketing an aesthetic practice. These mistakes seem incidental until you add up the tens of thousands of dollars they cost you every year you don’t address them. Please take a look at this 9-minute video and then have a meeting with your staff to go over what you are doing right and what could be improved now.
——
Get Your FREE Marketing Checklist on www.CosmeticImageMarketing.com and see how you compare to top aesthetic practices. Catherine’s firm specializes in attracting cash-paying patients to a medical practice using PR, advertising and creative marketing strategies. Catherine can also be reached at (877) 339-8833.
How the Aesthetic Physician Can Thrive in the New Economy
Posted by: | CommentsThe Old Economy is gone; never to return. Aesthetic patients no longer spend like drunken sailors. A majority of them have pulled back on aesthetic enhancement due to the uncertainty of the bad economy. That doesn’t necessarily mean they don’t have the money anymore. It could simply mean they are not willing to spend it without a good cause.
To thrive in the New Economy, aesthetic physicians must better understand their patients’ decision-making processes. Here are four main points that should be carefully considered:
- 1.)The aesthetic patient has all the power to decide who gets their business (and cash).
- 2.)The aesthetic patient does not tolerate average treatment.
- 3.)Money will be spent more judiciously by the aesthetic patient.
- 4.)You will need to earn the right to your patients’ needs and interests.
To enjoy endless cosmetic patients in the New Economy, get smart about your messaging, your marketing and your customer service. It will pay off for you handsomely. Click Here To Read Full Article
——
Get Your FREE Marketing Checklist on www.CosmeticImageMarketing.com and see how you compare to top aesthetic practices. Catherine’s firm specializes in attracting cash-paying patients to a medical practice using PR, advertising and creative marketing strategies. Catherine can also be reached at (877) 339-8833.
Growing a Multi-Million Dollar Aesthetic Practice
Posted by: | CommentsThe most successful aesthetic practices today work on never-ending improvement of their processes to ensure their aesthetic patients get the care, result and feelings they are looking for. They understand it’s the fundamentals that never change and always need to be focused on and perfected for endless cosmetic patients to be attracted to their practice. Click Here to Read About The 10 Endless Patient Success Strategies
——–
Get Your FREE Marketing Checklist on www.CosmeticImageMarketing.com and see how you compare to top aesthetic practices. Catherine’s firm specializes in attracting cash-paying patients to a medical practice using PR, advertising and creative marketing strategies. Catherine can also be reached at (877) 339-8833.
How a Multi-Million Dollar Practice Becomes Just That
Posted by: | CommentsThe multi-million dollar practice becomes just that because they get good at the fundamentals which are to:
- - Attract high-value patients
- - Qualify them to ensure they are a good fit
- - Convert them to procedures, treatments and products
- - Retain them for a lifetime
- - Testimonials – document all the good things they say about you
- - Referrals – continually encourage referrals from other like-minded patients
The successful aesthetic practice realizes every step in the patient’s experience is vital so they spend time, money and resources to train, retrain, enforce, and reinforce never-ending improvement in their staff, in their processes and in their promotional efforts.
They see the value of one patient and do all they can to attract, convert, nurture and retain that patient as well as their friends, family and co-workers.
They most likely are no more skilled than you are in aesthetic medicine; however, they are skilled at patient relations and promotion. Those skills make the difference between a 6-figure and 7-figure aesthetic practice.
—–
For more Free tips and videos, visit www.CosmeticImageMarketing.com. Catherine Maley, MBA is Author of Your Aesthetic Practice/What Your Patients Are Saying and her firm offers everything you need to succeed in aesthetic medicine. You can call Catherine at (877) 339-8833 or email her at info@CosmeticImageMarketing.com.
The Power of The Aesthetic Receptionist
Posted by: | CommentsThe internet is full of aesthetic patient stories. The positive stories offer insights to what the aesthetic patient wants in her physician and his/her practice.
This story (see link below) is a great example of how powerful your receptionist is in attracting or repelling patients. Here is a woman who was already interested in the physician based on credentials and experience, but only really knew she was going to get her rhinoplasty from him when she ‘instantly connected’ with the receptionist. Also, the receptionist quickly positioned the physician when she said, ‘You are getting yourself a GOOD one!’ Of course referring to the doctor.
I encourage you to read Laura’s story on how she found the right doctor for her rhinoplasty HERE.
—–
For more Free tips and videos, visit www.CosmeticImageMarketing.com. Catherine Maley, MBA is Author of Your Aesthetic Practice/What Your Patients Are Saying and her firm offers everything you need to succeed in aesthetic medicine. You can call Catherine at (877) 339-8833 or email her at info@CosmeticImageMarketing.com.
Print Ads From Your Local Plastic Surgery Society Are Not Necessarily Effective
Posted by: | CommentsThe ads I typically see from the medical societies are not effective for a few reasons. These types of “branding” ads tell the reader why you’re the right choice. Hence, the problem. It’s all about you and not the patient!
The patient only cares to learn about solutions to their problems and what’s new in aesthetic enhancement. For now, they just want to know more about what they can do about something that bothers them. Later they’ll want to know more about you – after you have educated them on the possibilities.
So, while I realize the intent is to forewarn the patients to stick to the board-certified specialists, you’ll get a much better response by answering the question, “What’s in it for me?” First.
—–
For more Free tips and videos, visit www.CosmeticImageMarketing.com. Catherine Maley, MBA is Author of Your Aesthetic Practice/What Your Patients Are Saying and her firm offers everything you need to succeed in aesthetic medicine. You can call Catherine at (877) 339-8833 or email her at info@CosmeticImageMarketing.com.
Marketing to Aesthetic Patients in Tough Times
Posted by: | CommentsThere is still much you can to help keep your own aesthetic profits consistent while our economy corrects itself.
For starters, this is not the perfect time to fish for new aesthetic patients. It will take much more time, money and effort to attract total strangers to your practice. These people don’t know you so it would take expensive repetition and effort to get them to spend their disposable income with you rather than with someone they already know. Or, not spend any money right now.
This is the perfect time for you to go inward and concentrate on your low-hanging fruit. The patients, who already know, like and trust you are much more likely to respond to your marketing efforts. If you have been ignoring the very patients who could sustain your practice during this shaky time, you better start communicating with them before they drift off to your competitor.
Marketing to Your Current Aesthetic Patients
Be smart about your internal communications. Start with your more mature, affluent patients. They have the most need and wherewithal to actually want and pay for your services. They have been on the planet longer and are now showing signs of aging – wrinkles, folds, fat, droopy body parts and sagging skin. They also are more likely to have the financial means to afford your services. Perhaps they are married and a homeowner and have built up a nice nest egg for rejuvenation.
It would behoove you to invite them to your in-house seminar to discuss new solutions to crepe skin and sun damage. Send them fun, themed postcards with a special offer to try a new service they haven’t yet experienced. And, inform them of anything new in your office they should check out such as new technology or new staff. Bottom line – educate these more mature patients on what they can do to turn back the clock easily and quickly.
Need more tips, tactics, strategies and resources to drive patients to your practice? Please watch my free videos by filling out the form to the right, now.
Thank You, and I encourage you to leave any comments or questions below.
Article by Catherine Maley, MBA, Author, Your Aesthetic Practice and President, Cosmetic Image Marketing
What You Can Do Now to Ensure a Successful Year
Posted by: | CommentsThe media is scaring your cosmetic patients. All of this doom and gloom about the economy is paralyzing to a majority of your patients who are or could be affected by the dips and turns in the economy.
Don’t buy into it! There is much you can to ensure you float through these choppy waters safely and profitably.
I’ve put together a timely audio and visual presentation, with me personally narrating, entitled:
What You Can Do to Ensure a Successful Year
http://cosmeticimagemarketing.com/media/What_To_Do_For_Successful_Year.wmv
It’s full of simple strategies to keep your phones ringing, your patients buying and referrals coming to you.
The point is to first check your mindset. Are you buying into this pessimism? If you are, you are not going to be open to opportunities and possibilities so fix that first.
The next step is to do something. I know your first instinct is to lay low for now but that’s the worst strategy. Your aesthetic patients need more compelling reasons to invest in aesthetics so, now more than ever, give them those reasons.
Educate them on little things they can do right now to look fantastic. Motivate them to act now with a special offer and a tight expiration date. Encourage them to refer their friends so; they too, can look fabulous.
Those who strategically act now will conquer. Those who sit back and do nothing will perish.
Need more tips, tactics, strategies and resources to drive patients to your practice? Please watch my free videos by filling out the form to the right, now.
Thank You, and I encourage you to leave any comments or questions below.
Article by Catherine Maley, MBA, Author, Your Aesthetic Practice and President, Cosmetic Image Marketing
