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Get Your FREE Marketing Checklist on www.CosmeticImageMarketing.com and see how you compare to top aesthetic practices. Catherine’s firm specializes in attracting cash-paying patients to a medical practice using PR, advertising and creative marketing strategies. Catherine can also be reached at (877) 339-8833.

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Get Your FREE Marketing Checklist on www.CosmeticImageMarketing.com and see how you compare to top aesthetic practices. Catherine’s firm specializes in attracting cash-paying patients to a medical practice using PR, advertising and creative marketing strategies. Catherine can also be reached at (877) 339-8833.

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Get Your FREE Marketing Checklist on www.CosmeticImageMarketing.com and see how you compare to top aesthetic practices. Catherine’s firm specializes in attracting cash-paying patients to a medical practice using PR, advertising and creative marketing strategies. Catherine can also be reached at (877) 339-8833.

Patients today can be fickle consumers who shop around.  There is a very good chance they visited you as well as several of your competitors so they feel as if they can make an educated decision based on comparison shopping.

Let’s say you did everything right and now you are stuck because you don’t know how or even if you should follow up for fear of looking as if you are chasing the patient.  Fear not!  Use these tactics to follow up professionally and close the procedure:

• Send a handwritten note to the prospective patient immediately.  Express how much you and your staff enjoyed meeting them and that “Sara” will be following up on Friday if you don’t hear back sooner;

• Now be sure Sara calls back on Friday to check in to see what additional questions they may have and then attempts to close the procedure;

• Have your patient coordinator call the patient with an important development that just came up;  i.e., CareCredit is offering a new 0% financing program or there’s been a cancellation so if they can book now, they can save $500 or whatever.

• Lastly, mail/email them a current article you just found on the Internet talking about the very procedure they are interested in and, again, ask for a decision

And, if none of that works, simply add them to your database so they can receive your invitations, newsletters and email blasts because you just never know when they are ready for you.

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For more Free tips and videos, visit www.CosmeticImageMarketing.com. Catherine Maley, MBA is Author of Your Aesthetic Practice/What Your Patients Are Saying and her firm offers everything you need to succeed in aesthetic medicine.  You can call Catherine at (877) 339-8833 or email her at info@CosmeticImageMarketing.com.

In today’s competitive environment, it’s vital to keep in touch with your patients on a regular basis and a cosmetic surgery patient newsletter does that. It will help ensure your patients’ loyalty to you and keep them coming back more often. And, if interesting, it will spread the word about you when your patients mention something they read to their friends, family and co-workers.

So, what content do you send? Here are a few tips to start you off:

• -Give your cosmetic surgery patient newsletter a personality by adding your photo, your own friendly comments and writing as if you are talking to a patient one-on-one;

• -Provide useful and educational content to your aesthetic patients: cosmetic surgery trends and news and anything else they may hear about through the media;

• -Add graphics whenever and wherever you can since they will increase the interest of the reader and how proof to what you are telling your patients;

• -Add a few testimonials of your patients who have undergone cosmetic procedures so they can relay their own first-hand experience to your other patients;

• -Have a contest and give away a prize in each issue and then spotlight the winner (you must have his/her agreement for that);

• -Leverage other experts’ content if you need more content and then be sure they also send the newsletter to their own database;

• -Include very special promotions that have tight deadlines

and more..

For sure we don’t try to teach you all since there are entire books about it and there are also marketing professionals who can make your cosmetic surgery patient newsletters work for you without the hassle and headaches.

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For more Free tips and videos, visit www.CosmeticImageMarketing.com .  Catherine Maley, MBA is Author of Your Aesthetic Practice/What Your Patients Are Saying and her firm offers everything you need to succeed in aesthetic medicine.  You can call Catherine at (877) 339-8833 or email her at info@CosmeticImageMarketing.com.

The #1 reason patients leave your practice is not because of a bad result.

…….It’s because of your indifference.

They are being ignored by you so they don’t feel compelled to return.

Make your patients feel your concern for them and their welfare by keeping in touch with them and reaching out to them continually.

I promise you – they want to hear from you!

You most likely have a database full of prospective patients who came in for a consultation but didn’t book, who came in a couple of times and then wandered off and then those you haven’t seen in months or years.

I guarantee – they did not stop wanting to look good.

They just went somewhere else where they are treated better.

Where Did Your Patients Go?

• -Perhaps they were having a bad day when they visited and couldn’t connect with your staff.

• -Perhaps your staff was having a bad day and scared them off.

• -Perhaps they got sticker shock.

• -Perhaps they went to your competitor and want to return to you but are too embarrassed.

You are never going to know unless you reach out to them. Because……

There’s even a good chance they were not saying no –

They were simply saying “Not Yet” or “Not Now”.

Since it’s always faster, cheaper and easier to reconnect with patients who have visited you before than it is to attract total strangers to your practice, reconnect with these patients.

Need more tips, tactics, strategies and resources to drive patients to your practice? Please watch my free videos by filling out the form to the right, now.

Thank You, and I encourage you to leave any comments or questions below.

Article by Catherine Maley, MBA, Author, Your Aesthetic Practice and President, Cosmetic Image Marketing

I guarantee if they don’t buy from you, they will from someone else.

Have strategies in place so you never hear, “I didn’t know you did that” and they had it done by your competitor.

Value of Just One Patient

I conducted a case study where I went back through a plastic surgeon’s practice records and followed one of their favorite patients.  I was able to piece together her history with this practice for almost 10 years.

What I found was that this one patient not only was worth $40,000 in minimally-invasive as well as surgical procedures, but she was worth more than an additional $90,000 in terms of referrals from her friends, family members, coworkers, the woman’s business group she belonged to and her hair stylist.  And, I’m not even including all of their referrals.

It’s imperative you have a system in place to attract referrals……

Need more tips, tactics, strategies and resources to drive patients to your practice? Please watch my free videos by filling out the form to the right, now.

Thank You, and I encourage you to leave any comments or questions below.

Article by Catherine Maley, MBA, Author, Your Aesthetic Practice and President, Cosmetic Image Marketing

Let’s remember there are still 76 million baby boomers getting older every day.  They are not looking forward to old age or slowing down.

Many of them are experiencing new phases in their lives:

New job or a job layoff….. new marriage or divorce….upcoming wedding or high school reunion …

The point is there are millions of Americans who will do what they need to in order to enjoy a full, active life while looking and feeling good doing it.

So one of your strategies should be to target your older, more mature patients versus your younger patients.  That’s just obvious because your mature patients have more concerns such as wrinkles, crepe skin, sagging body parts and sun damage. They are also more likely to have the financial wherewithal to afford your services.

More mature patients are least likely to be affected by what’s going on in the economy and the last affected by what’s going on.

Because when times are tough and finances are stretched, your aesthetic patients need to dig deeper for a reason to see you. A majority of your patients will continue to want, need and find the money for rejuvenation procedures because they want what they want.

Need more tips, tactics, strategies and resources to drive patients to your practice? Please watch my free videos by filling out the form to the right, now.

Thank You, and I encourage you to leave any comments or questions below.

Article by Catherine Maley, MBA, Author, Your Aesthetic Practice and President, Cosmetic Image Marketing