They realize it’s not one email.

It’s not one newsletter.

It’s not one event.

The secret is to set up systems so you are regularly attracting new patients to your practice, keeping them coming back for more and more often and taking care of them so well they refer others.

The financially successful aesthetic physicians do what needs to be done consistently to keep their name in front of their patients so they return again and again and bring their friends.

Their on-going efforts and attention to patient attraction – retention – referrals keeps their schedule filled with cash-paying patients.

Need more tips, tactics, strategies and resources to drive patients to your practice? Please watch my free videos by filling out the form to the right, now.

Thank You, and I encourage you to leave any comments or questions below.

Article by Catherine Maley, MBA, Author, Your Aesthetic Practice and President, Cosmetic Image Marketing

Truly successful aesthetic practices know that word-of-mouth referrals are the life blood of their practice and worth the effort.

Here’s something interesting I learned from aesthetic patients when I was interviewing them for my book Your Aesthetic Practice/What Your Patients Are Saying.  They told me they would have referred you to others if they were only asked.

…….You cannot take patient referrals lightly

As much as you think (and hope) that patients will gush about you to their friends and family — don’t leave it to chance.

It’s imperative to your financial future you set up a system that keeps patient referrals flowing so at least 70% of your new patients come from other patients.

Need more tips, tactics, strategies and resources to drive patients to your practice? Please watch my free videos by filling out the form to the right, now.

Thank You, and I encourage you to leave any comments or questions below.

Article by Catherine Maley, MBA, Author, Your Aesthetic Practice and President, Cosmetic Image Marketing

……Please resist that urge!

It’s actually time for you to step up your promotional efforts to avoid dips and inconsistencies in your aesthetic patient flow.

Let your competitors lay low while you actively engage in attracting new patients and re-engage with old ones.

You can even attract your competitors’ patients while they are being ignored by your competitors due to cost-cutting measures.

So, How Do You Get More Aesthetic Patients?

Your aesthetic patients go to you because they know, like and trust you.  They get a consistent experience every time, a consistent result, and a relationship with you and your practice that keeps them coming back for more and bringing their friends with them.

The point here is not to see how big you can grow your database.  It’s to attract your preferred patient to your practice and then nurture that relationship so you grow your practice more from within rather than from random, expensive, external efforts.

Need more tips, tactics, strategies and resources to drive patients to your practice? Please watch my free videos by filling out the form to the right.

Thank You, and I encourage you to leave any comments or questions below.

Article by Catherine Maley, MBA, Author, Your Aesthetic Practice and President, Cosmetic Image Marketing

That includes a pleasant receptionist, friendly staff, smooth processes and a comfortable physical environment.

See, hear, smell, experience your office as a new patient would.  Better yet, have your neighbor, a good friend or a 3-rd party stranger act as a mystery shopper and report back their findings on what they liked about your office visit and what could be improved upon.

This will help push you to be in a constant state of improvement so your patients enjoy their time with you enough to return again and again.

Do You Have the Right Team in Place?

It’s imperative every person employed by you believes in you, your services and your success in aesthetic medicine.  They must represent you to the best of their ability and they must care.

The point is for them to work together as a team to provide the best service possible.  That means you have a team that follows systems like a well-oiled machine – even when you’re not there.

Need more tips, tactics, strategies and resources to drive patients to your practice? Please watch my free videos by filling out the form to the right.

Thank You, and I encourage you to leave any comments or questions below.

Article by Catherine Maley, MBA, Author, Your Aesthetic Practice and President, Cosmetic Image Marketing

While most folks will be affected somehow, some way by the stock market collapse, the credit crunch and the housing debacle, not all will feel it the same. It will hit home hard for those who live paycheck to paycheck from companies who may go under and lay them off. It will hurt those in professions such as mortgage brokers, realtors and corporate middle managers.

However, those least likely affected are those who are typically more mature and more prepared for dips in income since they have been through it before and know the drill. They have saved for this and are less prone to devastation. They have reached affluence and will not be devastated by what’s happening. Some won’t even feel it because they know how to make money and hang onto it.

So, my advice to you is to cater to your more mature patients for now rather than more time, money and effort into the younger patient who has not yet established themselves.