Archive for botox
Is Botox a Commodity?
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In my recent travels to AZ, I ran across this sign for Walk-In Botox at a medi-spa right off the main street.
This is what you’re competing with nowadays. On the one hand, this seems tacky, doesn’t it? On the other hand, from the patient perspective, this is really convenient and easy IF they get a good result.
Botox does have a tendency to fit into the “impulse” category if the Patient has been doing it for awhile and like their results. However, it can be a nightmare if they inject too much or it gives you a droopy eye or it doesn’t take well and you have to go back and do it again (so much for time-savings and convenience).
If you don’t want to play this game, be sure your patients know the pitfalls of “Mall Botox”. They might just get what they pay for and that’s not usually what they wanted.
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For a Free Marketing Checklist, Visit www.CosmeticImageMarketing.com or call Catherine at (877) 339-8833. Her firm specializes in creative patient attraction – conversion – retention strategies to drive aesthetic profits.
Your Loyal Fans
Posted by: | CommentsI’m sure you’ve heard that 80% of your profits come from 20% of your patients. It’s called the Pareto Principle and it works just as well today as it did decades ago. You want to learn who your top 20% of preferred patients are because they will be the ambassadors of your practice as well a great revenue stream with limited effort.
Go through your database and look for those who have spent more with you, visited most frequently, referred more patients than others or who are very connected in the community. Now you want to put a “fence” around them to keep them happy, loyal, returning and referring. How do you that?
You make them part of your exclusive VIP Club. That means they get extra perks that others don’t (until they, too, prove themselves worthy of your Club). Give them an official VIP card that allows them things like: last-minute Botox appointments, free makeover after every treatment so they can go right back to their everyday activities, free monthly peel, you have many options.
The point is you want them to feel very special because they are part of your inner circle. I promise they will brag to their friends about this VIP treatment and their friends will want to know how to become part of your “private club”. This club is very similar to the airline frequent flyer clubs. You have a much different flying experience when you are part of the club – you get on first, there’s plenty of room for your luggage, you get much more leg room, and so on. It’s a different industry, but the same concepts apply. People like to be treated special and will invest in that feeling.
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For a free download of Catherine’s book, Visit www.YourAestheticPracticeBook.com or call Catherine at (877) 339-8833. Her firm specializes in creative patient attraction – conversion – retention strategies to drive aesthetic profits.
Amsterdam and Plastic Surgery
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Here is a silly picture of me in wooden shoes from my recent trip to Amsterdam. I have to say, it’s a beautiful country full of tulips this time of year and the weather was perfect (everyone told us so every day).
Because I’m always on the look-out for everything “aesthetic” no matter where I am, I looked and looked but came up blank in this country.
I saw one bad boob job on a tourist – that’s it! No face lifts, no overdone face fillers, no big lips, nothing! Even people in the Red Light District were natural. I scanned every publication I came across, but never saw the words “Botox” or “plastic surgery” anywhere.
Maybe it’s the “Coffee Houses” with the sweet smell of funny cigarettes that keep these people from aesthetic rejuvenation, but, whatever it is, they certainly could use it. I’ve never seen so many people smoke so many cigarettes in my life.
I love smoke-free California…
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For a free download of Catherine’s book, Visit www.YourAestheticPracticeBook.com or call Catherine at (877) 339-8833. Her firm specializes in creative patient attraction – conversion – retention strategies to drive aesthetic profits.
I Had No Idea…
Posted by: | CommentsOne of the perks of being in the aesthetic industry is that I get to try new cosmetic treatments and procedures so I take full advantage of that when the opportunity presents itself.
So, I happen to be visiting one of my plastic surgeons who lives nearby because I wanted to drop off some of his patient-attraction Endless Patients tools so I got to stay for a little injectable rejuvenation. Well, he gave me some Botox for the glabellar – normal. But he also put a little filler in there to soften the concave look and give me a fuller look in that area. I can’t say I look 25 again but I can say that was a great little perk!
I’ll bet most of your cosmetic patients don’t know about this little technique. It could be just the differentiator from your competitors you needed. If they don’t do it or they do it but don’t tell anyone, there’s your competitive edge.
So here’s the strategy. Turn that little juicy perk into tons of value for your patient (that equals tons of value and free PR for you as well):
- -Make a 2-4 minute video about it to add to your website under “What’s New”
- -Add that video to YouTube
- -Make a video of your patient talking about it and saying how much they love their result. Add that video to your website, blog and YouTube
- -Write blurb for your patient newsletter and show before/after pics
- -Mail letter to other like-minded patients just like the patient you treated, show before/after pics and include special offer with tight expiration date for them to have it done
- -Turn into a special for the month; i.e., every Botox treatment gets a little free “lift” during the month of May
- -Throw in as a perk when they sign up for laser packages (rather than discounting)
So here’s the point. I’m sure you’ve put your own little spin on almost every procedure you offer. To you, it’s common sense. To your patients, it’s genius! And New. And a “gotta have it” from you!
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For a free download of Catherine’s book, Visit www.YourAestheticPracticeBook.com or call Catherine at (877) 339-8833. Her firm specializes in creative patient attraction – conversion – retention strategies to drive aesthetic profits.
