Catherine Maley, MBA - Attract More Patients and Profit » clients Topics from Catherine Maley Cosmetic Marketing Expert

5 Simple Ways To Introduce Aesthetics To Your Patients (Part 2 of 3)

Catherine — Fri, 16 Jul 2010 15:08:24 +0000

Your staff is central to your success. No matter how long your staff has been with you, this video has tips on how to keep staff motivated, happy, and supportive to your patients.

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Get Your FREE Marketing Checklist on www.CosmeticImageMarketing.com and see how you compare to top aesthetic practices. Catherine’s firm specializes in attracting cash-paying patients to a medical practice using PR, advertising and creative marketing strategies. Catherine can also be reached at (877) 339-8833.

5 Simple Ways To Introduce Aesthetics To Your Patients (Part 1 of 3)

Catherine — Wed, 07 Jul 2010 15:05:40 +0000

f you have a database of patients who trust you, but don’t know that you offer aesthetics this is the video series for you. Catherine lays out 5 strategies you can use today to increase your aesthetic revenues. Not only are they simple strategies, they are cheap, fast, and easy. This presentation was made for Dermatologists at AAD.

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Utilizing Your Database for Effective Marketing

Catherine — Tue, 11 May 2010 15:21:40 +0000

Your database is the holy grail of sales leads for you. The patients who already know, like and trust you are much more apt to respond to your promotional efforts so always start with them. However, do it strategically.

To be truly effective, you need:

-The right message
-Going to the right patient
-Using the right media channel

It’s called target messaging and here’s an example. You want to promote your fractional skin rejuvenation laser, but how? First, you treat the perfect patient with it and that would be a female in her 40-50’s with skin damage and aging skin concerns. Now have her provide you with a testimonial and permission to use her before/after pictures in your promotional materials. Now, send out a patient letter that includes her testimonial and pictures to other females in their 40-50’s who also most likely have skin damage and aging skin concerns. That is a super targeted message going to the right patient using the most effective media channel. In marketing we have a saying, “The Riches are in the Niches” and it’s as true in aesthetic medicine as in any other industry. Today’s consumers want something just for them.

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Get Your FREE Marketing Checklist on www.CosmeticImageMarketing.com and see how you compare to top aesthetic practices. Catherine’s firm specializes in attracting cash-paying patients to a medical practice using PR, advertising and creative marketing strategies. Catherine can also be reached at (877) 339-8833.

Where Did the Aesthetic Patients Go?

Catherine — Wed, 12 Aug 2009 16:16:14 +0000

I’m getting more and more stress calls from aesthetic physicians saying they need help. Their phones have stopped ringing, the reception area is a ghost town and their staff is way too busy doing nothing. Help!

Ok, let’s regroup. First, we need to check your mindset – otherwise known as attitude.

Have you ever heard that saying “If you believe it’s true or you believe it’s not – you’re right?” What are you saying to yourself? Are you coming from a place of abundance or from scarcity? The aesthetic physicians who will fare better are those who believe and are open to opportunities. Open your mind and eyes to “see” the opportunities and what you can do now to combat the negativity going on around you.

By the way, aesthetic patients have not vanished. In my book “Your Aesthetic Practice/What Your Patients Are Saying” I remind you there are many social trends driving their needs. Let’s not forget there are 76 million baby boomers who still want to look and feel good. They may need more prodding from you but their initial want is still there.

Here’s a secret in marketing. Always cater to the wants of an aesthetic patient on an emotional level. Remind them how your services will make them feel better, more alive and younger. And, stay in touch. You must build a relationship with these patients who may be rethinking and re-prioritizing their needs. Simply communicating with them regularly and letting them know their options should be enough to get them to come back.

Help your aesthetic patients see the opportunities as well. Perhaps they have backed away from more expensive surgical procedures so this is the perfect opportunity to educate them on what you can do for a lot less money and downtime (fillers and Botox). The more you connect with them now on the smaller procedures, the more likely they will be to stay with you for the bigger procedures.

Keep a good attitude – keep in touch with your aesthetic patients – keep your revenues flowing.

Need more tips, tactics, strategies and resources to drive patients to your practice? Watch my free videos now.

Thank You, and I encourage you to leave any comments
or questions below.

Article by Catherine Maley, MBA, Author, Your Aesthetic Practice
and President, Cosmetic Image Marketing