Archive for Cosmetic Image Marketing
How’s Your Staff at Converting?
Posted by: | CommentsDid you know that 20-30% of your potential new patients are lost on the initial phone call to your office? While you may have a great team of office staff members, they not be effectively trained to efficiently promote and sell your practice to the individual on the other end of the line. Click Here to Read More…
——–
For a free download of Catherine’s book, Visit www.YourAestheticPracticeBook.com or call Catherine at (877) 339-8833. Her firm specializes in creative patient attraction – conversion – retention strategies to drive aesthetic profits.
High-Ticket Patients Exercise
Posted by: | Comments
Plastic Surgeon Marketing Exercise for High-Ticket patients
——–
For a free download of Catherine’s book, Visit www.YourAestheticPracticeBook.com or call Catherine at (877) 339-8833. Her firm specializes in creative patient attraction – conversion – retention strategies to drive aesthetic profits.
What’s Your #1 Asset?
Posted by: | CommentsThe most valuable asset you have is a list of high-value patients and prospective patients who care about their appearance. You know they care because they have called your office, attended your events, referred their friends and paid you for aesthetic enhancement.
This patient, who already knows you, likes you, and trusts you is golden to you. They have endless needs you can help them with for years to come. I guarantee, they want to be educated about the youth-defying opportunities available to them and want that information from a credible source – YOU!
Aesthetic Patients Have Endless Needs
The beauty (pun intended) of aesthetics is this very thing: you have patients with endless needs. If an aesthetic patient wants to look good today, they also want to look good tomorrow and next week and next year and year after year.
So, if they come to you for a loss-leader such as a facial, they will stay for more, and continue up the ladder to higher-priced procedures. Conversely, if they come for a high-ticket surgical procedure, they will move down the ladder to perfect or maintain it with the lesser procedures, treatments, and products.
Your aesthetic patient who likes to look good and feel good is in relentless pursuit to keep those good feelings going. So when you improve one part of her body, she’ll most likely turn to the next part of her body. It’s almost like renovating your home. When you renovate your kitchen (and you absolutely love the results), don’t you naturally then want to renovate your bathroom?
The pearl here is to develop a relationship with your existing patients – who have endless beauty needs – so they return again and again.
——–
For a free download of Catherine’s book, Visit www.YourAestheticPracticeBook.com or call Catherine at (877) 339-8833. Her firm specializes in creative patient attraction – conversion – retention strategies to drive aesthetic profits.
What Do Bad Phones Cost You and Your Bottom Line?
Posted by: | Comments
——–
For a free download of Catherine’s book, Visit www.YourAestheticPracticeBook.com or call Catherine at (877) 339-8833. Her firm specializes in creative patient attraction – conversion – retention strategies to drive aesthetic profits.
New Patient Strategies for 2011
Posted by: | Comments
Do you agree with me? If so, why and If not, why not? I’d love to hear your thoughts.
——–
For a free download of Catherine’s book, Visit www.YourAestheticPracticeBook.com or call Catherine at (877) 339-8833. Her firm specializes in creative patient attraction – conversion – retention strategies to drive aesthetic profits.
What Are Your Patients Saying About You?
Posted by: | CommentsUnless you’ve been on a deserted island for the past year or two, you know patient reviews are part of your new reality.
Thanks to peer-to-peer forums, Yelp, and countless other review sites, you are being scrutinized by your patients. Good or bad, they are talking about you.
Here is what you can do to ensure that talk is all good:
A “WOW” Patient Experience
Make your patient feel special and cared for every single time they call or visit you. You are in the business of feelings, so do everything you can to make your patients feel cared for and cared about. That encompasses their entire experience with your office – from your receptionist answering the phone in a friendly manner, your staff greeting visiting patients with a smile, and your building rapport with those patients so they feel comfortable.
Give Them Satisfying Result
Give your patients a good result. Make sure it’s a result they are happy with; something their friends will comment on. A look they feel was worth the money. And, by all means, address any concerns a patient might have about the result they got. You cannot afford to ignore their dissatisfaction, because that’s when they turn to the internet to vent their frustration with you.
Ask for Feedback
Be proactive about what is being said about you on the internet. When your patient tells you how happy they are with their result, ask them to share their story in a testimonial either in writing or in a video. You could give them instructions on how to give you a good review on review sites, or you could mail/email them a post-op survey. Make sure to thank your patients for their feedback and for their interest in helping spread the word about you to other would-be patients.
Stay Informed
An easy way for you to monitor what is being said about you in cyberspace is to set up a Google alert using your name and your practice name. Google will email you anytime your name(s) are mentioned. That will give you the opportunity to address issues and/or maximize nice things being said about you.
——–
For a free download of Catherine’s book, Visit www.YourAestheticPracticeBook.com or call Catherine at (877) 339-8833. Her firm specializes in creative patient attraction – conversion – retention strategies to drive aesthetic profits.
Who Are You?
Posted by: | CommentsThe more aesthetic websites I look at, the more I see the same things over and over. Same tagline about how much you care about your patients, same image of a super young girl that doesn’t look anything like your “preferred” patients, same-same-blah-blah. That’s not how you get new internet patients to choose you over your competitors.
Break out and be different! Use what you have that nobody else has – your personality!
Nobody is like you, so use that to your advantage. Start with your Home Page: make it a welcome page with a video of you welcoming them. Be yourself. Be authentic. Let the prospective patient see the real you, and they’ll be attracted to your different approach. Talk to them on your video just like you would if they were visiting you in person.
Now add more videos of patients singing your praises. While you’re at it, show a video of your staff and your office; knowing what to expect will make these prospective patients much more comfortable booking an appointment and showing up.
The more personality you can build into your website, the more prospective patients will say yes to you, instead of all the “more of the same” websites and doctors out there.
——–
For a free download of Catherine’s book, Visit www.YourAestheticPracticeBook.com or call Catherine at (877) 339-8833. Her firm specializes in creative patient attraction – conversion – retention strategies to drive aesthetic profits.
New Patients – What’s Working?
Posted by: | CommentsWhere the @#$$#$ are your new aesthetic patients? You heard the economy is on the mend and consumers are spending again. Why haven’t they found their way back to your practice?
My latest Webinar lays out what’s working and what’s not in today’s world of aesthetic marketing.
Because as I see it, there were 3 major shifts that affect cosmetic surgery practices the most:
- 1.) The Internet was a huge game-changer and made other Media channels obsolete or at least less popular
- 2.) The way aesthetic patients get their information (mass advertising is OUT and peer-to-peer “chat” is IN) and
- 3.) The imbalance of the supply and demand for aesthetic enhancement. Are there less patients or are their more practitioners?
I go into all of this in much more detail here..
——–
For a free download of Catherine’s book, Visit www.YourAestheticPracticeBook.com or call Catherine at (877) 339-8833. Her firm specializes in creative patient attraction – conversion – retention strategies to drive aesthetic profits.
Women In The Know In Plastic Surgery
Posted by: | CommentsDr. Michael Persky recently wrote an article that featured women who support and help grow aesthetic practices. His dedication to growing the field, meeting with colleagues, and staying on top of the newest in marketing, technology, and patient relations is a good model for what drives aesthetic medicine into the future.
Check Out His Article And More Here
——–
For a free download of Catherine’s book, Visit www.YourAestheticPracticeBook.com or call Catherine at (877) 339-8833. Her firm specializes in creative patient attraction – conversion – retention strategies to drive aesthetic profits.
