Vanity lives for both genders.

Today’s men are more multi-faceted than ever. They can drink beer and watch football on weekends, but never miss their weekly massage.

They can be a man’s man, but would not miss their Botox treatment or hair appointment.

They may still buy a year’s worth of clothes all at once, while slipping into the surgeon’s office for liposuction on their bellies and love handles.

Image-conscious men want to live longer and look good doing so. They’re focused on lifestyle and they want to be happier.  The bottom line:  They want to feel good about themselves.

Whether people admit it or not, looking good brings opportunity.  Everything affects others’ impressions, and this determines success in many areas, including work and social life.

Men are discovering that looking their best will help them excel in business.  Increased self confidence will give them the edge to compete for promotions, raises and job security.

Times are changing, and men are evolving.

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Get Your FREE Marketing Checklist on www.CosmeticImageMarketing.com and see how you compare to top aesthetic practices. Catherine’s firm specializes in attracting cash-paying patients to a medical practice using PR, advertising and creative marketing strategies. Catherine can also be reached at (877) 339-8833.

What a waste!  An aesthetic patient who wants to look good and feel good is interested in all sorts of aesthetic enhancement – not just one surgery one time.  And, I know for a fact (and from personal experience) that if you correct something that bothers an aesthetic patient, they will most likely move on to the next concern they have.

Aesthetic patients have endless needs and time is on your side.  If they want to look and feel good today, they will continue to want to look and feel good tomorrow, next week, next year and year after year.  They don’t just stop wanting aesthetic enhancement so if they disappear from your practice, you should know they most likely went to your competitor who was staying in touch with them, educating them and giving them compelling reasons to visit.

Please rethink the average value of one surgical patient because the surgical procedure was only the tip of the iceberg.

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For more Free tips and videos, visit www.CosmeticImageMarketing.com.  Catherine Maley, MBA is Author of Your Aesthetic Practice/What Your Patients Are Saying and her firm offers everything you need to succeed in aesthetic medicine.  You can call Catherine at (877) 339-8833 or email her at info@CosmeticImageMarketing.com.

What Does Your Personal Brand Say About You?

Have you thought of yourself as the best in your field in your community?  Or the best surgeon for specific cosmetic procedures, such as liposuction or blepharoplasty?  Or even the best cosmetic urologist in your hometown?  Do your patients see you as the superstar and do they know about your specific areas of expertise? If not, you need to build a more cohesive image using branding.  Branding is the art of attracting your preferred patients using very specific messaging that will get their attention.

What is Branding?

The American Marketing Association (AMA) defines a brand as a “name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.

Branding is actually more than that.  It’s everything you do to attract and maintain quality aesthetic patients.  Branding is not sales. Branding is emotionally attracting the type of aesthetic patient you want in your practice who chooses you over your competition.  Your personal brand is who you are, what you do, and your leading attribute in the eyes of your preferred target market.

Branding: Hype or Sales?

Branding is more critical than marketing or sales.  Branding is influencing and changing the way people think.  Branding appeals to desire and touches emotions.  The goal is to emotionally predispose potential patients into entering into a relationship with you because they believe you are the best choice – for them.

With more information at their fingertips, today’s aesthetic consumers are too sophisticated and skeptical to be sold.  They want to arrive at their own decision on their own terms.  Branding is helping them get there.  Branding “pre-sells” your expertise, or you, before the patients even meet you.  These potential patients call to make an appointment because of the aura or the impression that you have created that you are, indeed, the best at what you do.  They also believe they will receive outstanding care from you and your staff.

Branding offers you an opportunity to sculpt your practice exactly as you would like.  Your brand can attract only cash-paying patients, patients of a certain demographic such as age or location, exactly the procedures or problems that you would like to treat and the problems or conditions where you truly are the expert, and finally, the patients that provide you with the greatest satisfaction of providing them your medical care and expertise.

Just as successful practices have a mission statement that serves as motivation to their staff and a guarantee to their patients, a brand is your opportunity to declare your promise to your patients about the outstanding service that you will provide them.

For more information on my services and to sing up for free videos, go to Cosmetic Image Marketing