Archive for Cosmetic Surgery
Amsterdam and Plastic Surgery
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Here is a silly picture of me in wooden shoes from my recent trip to Amsterdam. I have to say, it’s a beautiful country full of tulips this time of year and the weather was perfect (everyone told us so every day).
Because I’m always on the look-out for everything “aesthetic” no matter where I am, I looked and looked but came up blank in this country.
I saw one bad boob job on a tourist – that’s it! No face lifts, no overdone face fillers, no big lips, nothing! Even people in the Red Light District were natural. I scanned every publication I came across, but never saw the words “Botox” or “plastic surgery” anywhere.
Maybe it’s the “Coffee Houses” with the sweet smell of funny cigarettes that keep these people from aesthetic rejuvenation, but, whatever it is, they certainly could use it. I’ve never seen so many people smoke so many cigarettes in my life.
I love smoke-free California…
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For a free download of Catherine’s book, Visit www.YourAestheticPracticeBook.com or call Catherine at (877) 339-8833. Her firm specializes in creative patient attraction – conversion – retention strategies to drive aesthetic profits.
New Names for Cosmetic Surgery: Catherine Maley Weighs In
Posted by: | CommentsRecently, I was Interviewed by ABC News for a piece on new names for Cosmetic Procedures. Names such as Banana Roll and Computer Face are starting to make their marks as new names for old wrinkles. These procedures have given way to marketers to target towards a whole new group of people, that might be interested in Aesthetic Procedures.
To read more about these procedures and here what I had to say, check out the link here!
Even Men Are Getting in On the Cosmetic Surgery Action, Part 3
Posted by: | CommentsMore and more men these days are turning to cosmetic surgery. The value of looking good, being fit and staying competitive has increased all the more.
Thanks to the media, society now believes everyone must be young, smart, fit, rich and good looking. This is causing angst among some men, similar to that which women have felt for a long time.
Marketers today are targeting men for beauty and grooming products like never before. The fact that men want a youthful appearance just like a woman does, now carries far less of a stigma.
Male celebrities having plastic surgery also helps to understand and accept it. People have drifted away from the shame and secrecy associated with plastic surgery, toward the status it portrays. Tom Cruise’s rhinoplasty and Michael Douglas’ facelift are just two examples of actors openly admitting to plastic surgery. Although other actors have had cosmetic procedures, most have not admitted to it. Much of society today feels that if celebrities have plastic surgery, it must be the right thing to do. It sparks male envy to keep up.
This can also lead to male narcissism. Men now have the products, time and money to be infatuated with their appearance and lifestyle. It is hard to determine whether men demanded these new products or if marketers persuaded men they needed to be more concerned with their appearance. Regardless, marketers are taking advantage of this growing demographic. The reasons should not be a surprise: money and revenue.
Men, just like women, seek youth through a vast array of wrinkle creams, cosmetics and other skin care products. Some use hair dye to cover hints of gray, and teeth whitener products to brighten their smiles. Others depend on vitamins and supplements as the elixirs of anti-aging. Still others take more extreme measures such as plastic surgery, striving to turn back time and remain forever young. Both men and women are turning toward cosmetic surgery and Botox as the solution to aging. Women have received much more negative press for undergoing plastic surgery than men have. Marketers promise their products and services will eliminate unpleasant features. Therefore, men and women are more than willing to use these items for the status symbol of youth.
Times are changing, and men are evolving.
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Get Your FREE Marketing Checklist on www.CosmeticImageMarketing.com and see how you compare to top aesthetic practices. Catherine’s firm specializes in attracting cash-paying patients to a medical practice using PR, advertising and creative marketing strategies. Catherine can also be reached at (877) 339-8833.
Even Men Are Getting in On the Cosmetic Surgery Action, Part 2
Posted by: | CommentsMore and more men these days are turning to cosmetic surgery. The value of looking good, being fit and staying competitive has increased all the more. As such, men are reaching for a youthful appearance that’s increasingly important in their lives today.
Vanity lives for both genders.
Today’s men are more multi-faceted than ever. They can drink beer and watch football on weekends, but never miss their weekly massage.
They can be a man’s man, but would not miss their Botox treatment or hair appointment.
They may still buy a year’s worth of clothes all at once, while slipping into the surgeon’s office for liposuction on their bellies and love handles.
Image-conscious men want to live longer and look good doing so. They’re focused on lifestyle and they want to be happier. The bottom line: They want to feel good about themselves.
Whether people admit it or not, looking good brings opportunity. Everything affects others’ impressions, and this determines success in many areas, including work and social life.
Men are discovering that looking their best will help them excel in business. Increased self confidence will give them the edge to compete for promotions, raises and job security.
Times are changing, and men are evolving.
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Get Your FREE Marketing Checklist on www.CosmeticImageMarketing.com and see how you compare to top aesthetic practices. Catherine’s firm specializes in attracting cash-paying patients to a medical practice using PR, advertising and creative marketing strategies. Catherine can also be reached at (877) 339-8833.
Even Men Are Getting in On the Cosmetic Surgery Action, Part 1
Posted by: | CommentsA growing number of men are realizing the value of looking good, being fit and staying competitive. They are turning to cosmetic surgery for a youthful appearance that’s increasingly important in all areas of life today.
One of these areas is relationships, where pressure is mounting for men to be attractive. Men are competitive by nature, and looking their best is now becoming one way to stay sexually competitive.
Equality of the sexes is redefining what others are willing to accept. Women want more from men than they did in the past. They are looking for fulfillment, not just a paycheck from a man. Because women now make their own money, they’re no longer settling for less.
Not all men are alike. Depending on their stage in life, they’ll have different reasons for considering aesthetic enhancement. For example:
- -Some young men are dating for the first time and would feel more confident without big ears or breasts.
- -Some married men want to stay attractive to their spouse, especially if she takes pride in her own looks.
- -Some men are divorced and need confidence to start dating again.
- -Some men have long been single, like it this way, and want to hang onto their looks for years to come.
- -Gay men are looking to attract other gay men.
All of these scenarios lead men to seek aesthetic enhancement, to rejuvenate, repair or remove unwanted features of their face and body.
Not long ago, old age meant wisdom and respect. The younger looked up to the older for guidance. Now, however, it can feel more like a death sentence to look old.
Men are under more pressure to look and perform better. Attitudes are shifting quickly. As rules have changed, men have come to realize the same social pressures as women to look their best. Society has become obsessed with youth, vitality, health and winning.
As such, times are changing, and men are evolving.
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Get Your FREE Marketing Checklist on www.CosmeticImageMarketing.com and see how you compare to top aesthetic practices. Catherine’s firm specializes in attracting cash-paying patients to a medical practice using PR, advertising and creative marketing strategies. Catherine can also be reached at (877) 339-8833.
Financing Cosmetic Surgery-Pros and Cons
Posted by: | CommentsI have watched so much money walk out the door because the physician will not offer affordable patient financing because “it’s too expensive”. I’m flabbergasted because what’s so much more expensive is to tell that patient to go save up for what they want and come back when they can afford it. That patient will simply move on to the next practice that actually helps them get what they want now rather than wait. The first practice not only loses that patient but they also lose that patient’s friends and family.
Help your patient get what they want now. Many patients today have the money but don’t want to spend it or they really do need help paying for it. It’s a small price to pay for the physician to keep that patient in their practice. It’s also a great closing question. Rather than ask the patient if they have decided, ask a better question to get a better answer such as “Sara, did you want to use our affordable patient option of $200 per month or use your own credit card?”
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Get Your FREE Marketing Checklist on www.CosmeticImageMarketing.com and see how you compare to top aesthetic practices. Catherine’s firm specializes in attracting cash-paying patients to a medical practice using PR, advertising and creative marketing strategies. Catherine can also be reached at (877) 339-8833.
