I have watched so much money walk out the door because the physician will not offer affordable patient financing because “it’s too expensive”. I’m flabbergasted because what’s so much more expensive is to tell that patient to go save up for what they want and come back when they can afford it. That patient will simply move on to the next practice that actually helps them get what they want now rather than wait. The first practice not only loses that patient but they also lose that patient’s friends and family.
Help your patient get what they want now. Many patients today have the money but don’t want to spend it or they really do need help paying for it. It’s a small price to pay for the physician to keep that patient in their practice. It’s also a great closing question. Rather than ask the patient if they have decided, ask a better question to get a better answer such as “Sara, did you want to use our affordable patient option of $200 per month or use your own credit card?”
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Get Your FREE Marketing Checklist on www.CosmeticImageMarketing.com and see how you compare to top aesthetic practices. Catherine’s firm specializes in attracting cash-paying patients to a medical practice using PR, advertising and creative marketing strategies. Catherine can also be reached at (877) 339-8833.
Sending newsletters to your existing cosmetic surgery patients is a fabulous way to get them to think of you first when they’re ready for cosmetic enhancement. But only if you do it right. How do you ensure that your newsletter will make them act? How do you make sure it carries impact and influence?
In today’s competitive environment, it’s vital to keep in touch with your patients on a regular basis and a cosmetic surgery patient newsletter does that. It will help ensure your patients’ loyalty to you and keep them coming back more often. And, if interesting, it will spread the word about you when your patients mention something they read to their friends, family and co-workers.
So, what content do you send? Here are a few tips to start you off:
- -Provide useful and educational content to your aesthetic patients: cosmetic surgery trends and news and anything else they may hear about through the media;
- -Add graphics whenever and wherever you can since they will increase the interest of the reader and how proof to what you are telling your patients;
- -Add a few testimonials of your patients who have undergone cosmetic procedures so they can relay their own first-hand experience to your other patients;
- -Have a contest and give away a prize in each issue and then spotlight the winner (you must have his/her agreement for that);
- -Leverage other experts’ content if you need more content and then be sure they also send the newsletter to their own database;
- -Include very special promotions that have tight deadlines
and more..
For sure we don’t try to teach you all since there are entire books about it and there are also marketing professionals who can make your cosmetic surgery patient newsletters work for you without the hassle and headaches.
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For more Free tips and videos, visit www.CosmeticImageMarketing.com . Catherine Maley, MBA is Author of Your Aesthetic Practice/What Your Patients Are Saying and her firm offers everything you need to succeed in aesthetic medicine. You can call Catherine at (877) 339-8833 or email her at info@CosmeticImageMarketing.com.
