Archive for Growth
Actions Speak Louder than Words
Posted by: | CommentsWhenever I consult with physicians, they inevitably tell me, “I just want to make my patients happy.” Then I ask them what they are doing to make them happy. I’m told they give them a good result, their staff calls to follow up if they had surgery, they send out email blasts periodically and that’s about it.
But let me ask you this: Would you have your staff call your spouse to see how they’re doing? You wouldn’t? Why not? Because it’s impersonal, right? You have a relationship with your spouse and you need to keep in touch personally.
Same thing with your big-ticket patients. If you want them to return and refer, they have to feel cared for and cared about. If you go the extra mile, that builds mounds of patient loyalty because they’ll remember and tell their friends how caring you are. Take a minute to:
- Make the initial post-op call to check in on your surgical patient
- Send birthday and holiday wishes to your patients
- Write a thank you note to your patient who referred their friend
- Stop by to say hello when your patient is in with your aesthetician
Show you care, because actions really do speak louder than words.
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For a free download of Catherine’s book, Visit www.YourAestheticPracticeBook.com or call Catherine at (877) 339-8833. Her firm specializes in creative patient attraction – conversion – retention strategies to drive aesthetic profits.
Who’s Your Target Audience?
Posted by: | CommentsRegardless of how much the media scares the general public, the good news is that vanity knows no bounds and is a strong motivator. A true aesthetic patient will do whatever is necessary to look and feel better. For now, they may pull back on the more extreme and expensive procedures; however, they will do something to regain what they believe they have lost to look as good as they feel.
Let’s also remember there are 76 million baby boomers that are not looking forward to getting old and they still have the disposable income to slow the aging process. They are the least likely to be affected by what’s going on and the last affected.
So one of your strategies should be to target your older, more mature patients versus your younger patients. That makes so much sense because they’ll have more aging issues than your younger patients. Since they’ve been around longer, they are facing sun-damaged skin, wrinkles and sagging body parts.
When times are tough and finances are stretched, your aesthetic patients need to dig deeper for a reason to see you as well as a reason to give up their money; especially if they’re not sure they will have any in the near future. A majority of your patients will continue to want, need and find the money for rejuvenation procedures because they want what they want and can’t stand looking old. They may also be experiencing life-changing events such as a marriage, divorce, layoff or new job opportunity so they have built-in emotional reasons for wanting aesthetic enhancement.
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Get Your FREE Marketing Checklist on www.CosmeticImageMarketing.com and see how you compare to top aesthetic practices. Catherine’s firm specializes in attracting cash-paying patients to a medical practice using PR, advertising and creative marketing strategies. Catherine can also be reached at (877) 339-8833.
Financing Cosmetic Surgery-Pros and Cons
Posted by: | CommentsI have watched so much money walk out the door because the physician will not offer affordable patient financing because “it’s too expensive”. I’m flabbergasted because what’s so much more expensive is to tell that patient to go save up for what they want and come back when they can afford it. That patient will simply move on to the next practice that actually helps them get what they want now rather than wait. The first practice not only loses that patient but they also lose that patient’s friends and family.
Help your patient get what they want now. Many patients today have the money but don’t want to spend it or they really do need help paying for it. It’s a small price to pay for the physician to keep that patient in their practice. It’s also a great closing question. Rather than ask the patient if they have decided, ask a better question to get a better answer such as “Sara, did you want to use our affordable patient option of $200 per month or use your own credit card?”
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Get Your FREE Marketing Checklist on www.CosmeticImageMarketing.com and see how you compare to top aesthetic practices. Catherine’s firm specializes in attracting cash-paying patients to a medical practice using PR, advertising and creative marketing strategies. Catherine can also be reached at (877) 339-8833.
