Catherine Maley, MBA - Attract More Patients and Profit » Know your patients Topics from Catherine Maley Cosmetic Marketing Expert

Print Ads From Your Local Plastic Surgery Society Are Not Necessarily Effective

Catherine — Wed, 25 Nov 2009 17:04:43 +0000

The ads I typically see from the medical societies are not effective for a few reasons. These types of “branding” ads tell the reader why you’re the right choice. Hence, the problem. It’s all about you and not the patient!

The patient only cares to learn about solutions to their problems and what’s new in aesthetic enhancement. For now, they just want to know more about what they can do about something that bothers them. Later they’ll want to know more about you – after you have educated them on the possibilities.

So, while I realize the intent is to forewarn the patients to stick to the board-certified specialists, you’ll get a much better response by answering the question, “What’s in it for me?” First.

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For more Free tips and videos, visit www.CosmeticImageMarketing.com. Catherine Maley, MBA is Author of Your Aesthetic Practice/What Your Patients Are Saying and her firm offers everything you need to succeed in aesthetic medicine. You can call Catherine at (877) 339-8833 or email her at info@CosmeticImageMarketing.com.

Who Gets Plastic Surgery and Why

Catherine — Tue, 24 Nov 2009 00:03:12 +0000

I recently read an article that includes statistics on who gets plastic surgery, and why. It is a great reminder that the aesthetic practice is not just selling a procedure, they are selling hope for a better feeling future. Patients want to feel better about themselves, they want to look in the mirror and no longer dislike a part of what they see. They believe revising, rejuvenating or renovating something that bothers them about their appearance will make them feel better and increase self-esteem. So, in essence, they are buying hope from aesthetic physicians. Hope they will get the result they want and hope they will feel better. To learn more about the aesthetic patient, read my book…

If you would like to read the full article, Who Gets Plastic Surgery and Why, click HERE

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For more Free tips and videos, visit www.CosmeticImageMarketing.com . Catherine Maley, MBA is Author of Your Aesthetic Practice/What Your Patients Are Saying and her firm offers everything you need to succeed in aesthetic medicine. You can call Catherine at (877) 339-8833 or email her at info@CosmeticImageMarketing.com.