Archive for Marketing
Razor’s Edge = Profits
Posted by: | CommentsI think there was a book or a movie called Razor’s Edge. That means just being a little bit better, as little as a razor’s edge, can make all the difference in the world.
How does this apply to your aesthetic practice? Being just a little bit better is oftentimes enough for the prospective patient to say yes to you versus all the other choices they have today.
Brainstorm with your staff to determine how you could have the razor’s edge when it comes to:
- Answering the phone better than your competitors
- Being friendlier to your visiting patients than your competitors are
- Offering better post-op care so your patients are comfortable and on and on
Hint: it’s often the little things so look at each detail of the patient experience with you and give yourself the razor’s edge so they choose you.
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For a free download of Catherine’s book, Visit www.YourAestheticPracticeBook.com or call Catherine at (877) 339-8833. Her firm specializes in creative patient attraction – conversion – retention strategies to drive aesthetic profits.
Summer’s Here!
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Another changing season means a shift in mindset for your patients. They have weathered another dreadful Winter, dealt with the rainy season and are now anticipating the sunny months of Summer. They want to shed all the big clothes and pull out their Summer fun stuff and that will get them thinking about you and how you can help them look great this fun time of year.
Now is the perfect time to remind them you can help them look great during vacation at the beach in a bathing suit, in shorts at the family reunion picnic and all dressed up at Summer weddings they’ll be attended.
There are so many occasions and happenings going on during the Summer months your patients want to look their best for so get your word out about easy, fast ways to help them to sizzle this Summer.
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For a free download of Catherine’s book, Visit www.YourAestheticPracticeBook.com or call Catherine at (877) 339-8833. Her firm specializes in creative patient attraction – conversion – retention strategies to drive aesthetic profits.
5 Simple Ways To Introduce Aesthetics To Your Patients (Part 3 of 3)
Posted by: | CommentsDo you know what your patients respond to? Learn how you can use your cosmetic questionnaire to get at the heart of what your patient wants and how to give it to her. Don’t use a questionnaire? Then you have to watch this video to find out how a questionnaire can not only help you get to know your aesthetic patients but also get new patients.
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Get Your FREE Marketing Checklist on www.CosmeticImageMarketing.com and see how you compare to top aesthetic practices. Catherine’s firm specializes in attracting cash-paying patients to a medical practice using PR, advertising and creative marketing strategies. Catherine can also be reached at (877) 339-8833.
5 Simple Ways To Introduce Aesthetics To Your Patients (Part 2 of 3)
Posted by: | CommentsYour staff is central to your success. No matter how long your staff has been with you, this video has tips on how to keep staff motivated, happy, and supportive to your patients.
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Get Your FREE Marketing Checklist on www.CosmeticImageMarketing.com and see how you compare to top aesthetic practices. Catherine’s firm specializes in attracting cash-paying patients to a medical practice using PR, advertising and creative marketing strategies. Catherine can also be reached at (877) 339-8833.
5 Simple Ways To Introduce Aesthetics To Your Patients (Part 1 of 3)
Posted by: | Commentsf you have a database of patients who trust you, but don’t know that you offer aesthetics this is the video series for you. Catherine lays out 5 strategies you can use today to increase your aesthetic revenues. Not only are they simple strategies, they are cheap, fast, and easy. This presentation was made for Dermatologists at AAD.
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Get Your FREE Marketing Checklist on www.CosmeticImageMarketing.com and see how you compare to top aesthetic practices. Catherine’s firm specializes in attracting cash-paying patients to a medical practice using PR, advertising and creative marketing strategies. Catherine can also be reached at (877) 339-8833.
Increase Aesthetic Patient Conversion Rates
Posted by: | CommentsYou increase conversion rates by getting back to the fundamentals: ensure your aesthetic patient goes step-by-step through your process so they are most likely to say yes at the end of it. This a well-oiled machine with no shortcuts and every step must happen every time to ensure the patient is comfortable, informed and compelled to move forward. The steps include:
- Efficient Phones
- Welcome Packet
- Trained, friendly Staff
- Comfortable, Clean Environment
- Educational and Compelling In-House Signage
- Initial Consultation with Staff (who are trained in effective aesthetic consultations)
- Social Proof
- Consultation with Physician
- Closing with Staff
- Thoughtful follow up
In today’s competitive climate, it’s all about the quality of the patient experience rather than just the sheer quantity. The “churn and burn” theory is no longer viable since it’s getting much too expensive to advertise that way. If a patient has called your office, taken time out to drive over to see you, meet you and ask questions, it’s your job to do everything possible to help them make a great decision.
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Get Your FREE Marketing Checklist on www.CosmeticImageMarketing.com and see how you compare to top aesthetic practices. Catherine’s firm specializes in attracting cash-paying patients to a medical practice using PR, advertising and creative marketing strategies. Catherine can also be reached at (877) 339-8833.
Get People To View Your Website (Part 3 of 6)
Posted by: | CommentsThere are other sites online that can give you access to potential patients. Catherine covers how to decide on which doctor directories to use, and how to incorporate sites like YouTube, Yelp, and other media sites to work in your advantage. She covers how to use keywords, where to post various content, and why.
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Get Your FREE Marketing Checklist on www.CosmeticImageMarketing.com and see how you compare to top aesthetic practices. Catherine’s firm specializes in attracting cash-paying patients to a medical practice using PR, advertising and creative marketing strategies. Catherine can also be reached at (877) 339-8833.
Getting High Quality Referrals
Posted by: | CommentsYou get quality referrals by offering quality. The quality of your materials, your receptionist, your staff, your office, you and your services all dictate your values and what you deem important. If you have the finest quality everything – you will attract patients who see that as attractive and be drawn to you (this will also deter patients who are uncomfortable with quality and just want cheap). So, use quality to attract quality.
Then, by all means, when you do attract a quality patient to you, do everything humanly possible to keep them loyal to you. These patients can be golden to you so build a golden fence around them to they stay, pay and refer their other like-minded friends. Suggestions include inviting them to be an exclusive member of your VIP Club where they get special perks and invite them to be part of your Aesthetic Advisory Board so they can offer feedback and, of course, have them bring a friend so they, too, can get to know you.
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Get Your FREE Marketing Checklist on www.CosmeticImageMarketing.com and see how you compare to top aesthetic practices. Catherine’s firm specializes in attracting cash-paying patients to a medical practice using PR, advertising and creative marketing strategies. Catherine can also be reached at (877) 339-8833.
Email Marketing To The Aesthetic Patient
Posted by: | CommentsEmail marketing is a fantastic way to keep in touch with your patients. It’s quick, easy and best of all – cheap. But beware! Email marketing is not as easy as it looks. You not only need really good copy to make it appealing to your audience, you also need technical coding and know-how to get it through today’s company fire walls and SPAM filters. That means you need permission from your patients to send email and you preferably want their personal email address. You then need to work with someone who specializes in html coding so they can prepare the email to be read by different email services, on different computer processors and in different resolutions.
Even when you do everything right, the average open rate of an email is only 15-20%. So while email is a great medium, it’s only one way to keep in touch. Don’t count on it as the only medium to use to communicate with your patients. You still need hard copy communications to get through to your patients.
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Get Your FREE Marketing Checklist on www.CosmeticImageMarketing.com and see how you compare to top aesthetic practices. Catherine’s firm specializes in attracting cash-paying patients to a medical practice using PR, advertising and creative marketing strategies. Catherine can also be reached at (877) 339-8833.
