Catherine Maley, MBA - Attract More Patients and Profit» Marketing Topics from Catherine Maley Cosmetic Marketing Expert

5 Simple Ways To Introduce Aesthetics To Your Patients (Part 3 of 3)

Catherine — Mon, 26 Jul 2010 15:10:30 +0000

Do you know what your patients respond to? Learn how you can use your cosmetic questionnaire to get at the heart of what your patient wants and how to give it to her. Don’t use a questionnaire? Then you have to watch this video to find out how a questionnaire can not only help you get to know your aesthetic patients but also get new patients.

——

Get Your FREE Marketing Checklist on www.CosmeticImageMarketing.com and see how you compare to top aesthetic practices. Catherine’s firm specializes in attracting cash-paying patients to a medical practice using PR, advertising and creative marketing strategies. Catherine can also be reached at (877) 339-8833.

5 Simple Ways To Introduce Aesthetics To Your Patients (Part 2 of 3)

Catherine — Fri, 16 Jul 2010 15:08:24 +0000

Your staff is central to your success. No matter how long your staff has been with you, this video has tips on how to keep staff motivated, happy, and supportive to your patients.

——

5 Simple Ways To Introduce Aesthetics To Your Patients (Part 1 of 3)

Catherine — Wed, 07 Jul 2010 15:05:40 +0000

f you have a database of patients who trust you, but don’t know that you offer aesthetics this is the video series for you. Catherine lays out 5 strategies you can use today to increase your aesthetic revenues. Not only are they simple strategies, they are cheap, fast, and easy. This presentation was made for Dermatologists at AAD.

——

Increase Aesthetic Patient Conversion Rates

Catherine — Thu, 20 May 2010 14:36:04 +0000

You increase conversion rates by getting back to the fundamentals: ensure your aesthetic patient goes step-by-step through your process so they are most likely to say yes at the end of it. This a well-oiled machine with no shortcuts and every step must happen every time to ensure the patient is comfortable, informed and compelled to move forward. The steps include:

-         Efficient Phones
-         Welcome Packet
-         Trained, friendly Staff
-         Comfortable, Clean Environment
-         Educational and Compelling In-House Signage
-         Initial Consultation with Staff (who are trained in effective aesthetic consultations)
-         Social Proof
-         Consultation with Physician
-         Closing with Staff
-         Thoughtful follow up

In today’s competitive climate, it’s all about the quality of the patient experience rather than just the sheer quantity. The “churn and burn” theory is no longer viable since it’s getting much too expensive to advertise that way. If a patient has called your office, taken time out to drive over to see you, meet you and ask questions, it’s your job to do everything possible to help them make a great decision.

——
Get Your FREE Marketing Checklist on www.CosmeticImageMarketing.com and see how you compare to top aesthetic practices. Catherine’s firm specializes in attracting cash-paying patients to a medical practice using PR, advertising and creative marketing strategies. Catherine can also be reached at (877) 339-8833.

Get People To View Your Website (Part 3 of 6)

Catherine — Wed, 19 May 2010 15:59:15 +0000

There are other sites online that can give you access to potential patients. Catherine covers how to decide on which doctor directories to use, and how to incorporate sites like YouTube, Yelp, and other media sites to work in your advantage. She covers how to use keywords, where to post various content, and why.

——

Getting High Quality Referrals

Catherine — Tue, 18 May 2010 15:34:07 +0000

You get quality referrals by offering quality. The quality of your materials, your receptionist, your staff, your office, you and your services all dictate your values and what you deem important. If you have the finest quality everything – you will attract patients who see that as attractive and be drawn to you (this will also deter patients who are uncomfortable with quality and just want cheap). So, use quality to attract quality.

Then, by all means, when you do attract a quality patient to you, do everything humanly possible to keep them loyal to you. These patients can be golden to you so build a golden fence around them to they stay, pay and refer their other like-minded friends. Suggestions include inviting them to be an exclusive member of your VIP Club where they get special perks and invite them to be part of your Aesthetic Advisory Board so they can offer feedback and, of course, have them bring a friend so they, too, can get to know you.

Email Marketing To The Aesthetic Patient

Catherine — Thu, 13 May 2010 15:24:48 +0000

Email marketing is a fantastic way to keep in touch with your patients. It’s quick, easy and best of all – cheap. But beware! Email marketing is not as easy as it looks. You not only need really good copy to make it appealing to your audience, you also need technical coding and know-how to get it through today’s company fire walls and SPAM filters. That means you need permission from your patients to send email and you preferably want their personal email address. You then need to work with someone who specializes in html coding so they can prepare the email to be read by different email services, on different computer processors and in different resolutions.

Even when you do everything right, the average open rate of an email is only 15-20%. So while email is a great medium, it’s only one way to keep in touch. Don’t count on it as the only medium to use to communicate with your patients. You still need hard copy communications to get through to your patients.

Get People To View Your Website (Part 2 of 6)

Catherine — Mon, 10 May 2010 15:50:19 +0000

Google adwords. Do you use them, or not? How do you know whether it works or not? It doesn’t have to be a mystery, and this short video gives you a plan on how to use Google adwords to your advantage without being married to the strategy forever. She includes other tools on how to get found on the internet beyond your own site and Google.

——

Effectiveness Of Print Ads from Your Local Plastic Surgery Society

Catherine — Tue, 04 May 2010 15:16:23 +0000

From the ads I typically see from the medical societies, my overall opinion is that they are not effective. These types of “branding” ads tell the reader why you’re the right choice. Hence, the problem. It’s all about you and not the patient!

The patient only cares to learn about solutions to their problems and what’s new in aesthetic enhancement. For now, they just want to know more about what they can do about something that bothers them. Later they’ll want to know more about you – after you have educated them on the possibilities.

So, while I realize the intent is to forewarn the patients to stick to the board-certified specialists, you’ll get a much better response by answering the patient’s question, “What’s in it for me?” before diving in to why you are the best choice.

Get People To View Your Website (Part 1 of 6)

Catherine — Wed, 28 Apr 2010 14:45:57 +0000

An introduction to why you should be on the internet, how to get the word out that you have a website, and what will be compelling for your patients to get online and explore your site. It’s not as simple as getting it designed and online, a website takes thought, maintenance, and offline work as well for you to get the most out of it.