Archive for Patients
Follow the Money in Aesthetic Marketing
Posted by: | CommentsHave you pulled back on your promotional efforts?
Or, do you see this as an opportunity to invest in your practice?
A great example of someone who understands opportunity is Warren Buffet who is buying up bargains like crazy right now because others have stepped away from the table out of fear.
The secret is to go where the money is. That means if you are even breaking even with any of your promotional efforts – keep doing them! Keep current patients coming in and attract new patients now. This is the perfect time to gain market share since your competitors are standing on the sidelines and ignoring their patients. Go get ‘em!
Those who conquer tough times are the ones who get into motion and do something. This is critical because money is attracted to movement and speed. It’s not attracted to those who are scared and standing still.
Get in the game…winners embrace these challenges and do what it takes to not only weather the storm but flourish in it.
Need more tips, tactics, strategies and resources to drive patients to your practice? Watch my free videos now.
Thank You, and I encourage you to leave any comments
or questions below.
Article by Catherine Maley, MBA, Author, Your Aesthetic Practice
and President, Cosmetic Image Marketing
Can Aesthetic Patients Still Afford Services in This Economy?
Posted by: | CommentsDuring these shaky economic times, you want to be much more strategic about your promotional efforts when attracting cosmetic patients to your practice. Targeting those patients who are least affected by the craziness going on in the world or, at least, last affected by it.
Which Aesthetic Patients are Recession-Proof?
While most folks will be affected somehow, some way by the stock market collapse, the credit crunch and the housing debacle, not all will feel it the same. It will hit home hard for those who live paycheck to paycheck from companies who may go under and lay them off. It will hurt those in professions such as mortgage brokers, realtors and corporate middle managers.
However, those least likely affected are those who are typically more mature and more prepared for dips in income since they have been through it before and know the drill. They have saved for this and are less prone to devastation. They have reached affluence and will not be devastated by what’s happening. Some won’t even feel it because they know how to make money and hang onto it.
So, my advice to you is to cater to your more mature patients for now rather than more time, money and effort into the younger patient who has not yet established themselves.
