Catherine Maley, MBA - Attract More Patients and Profit» Plastic Surgeons Topics from Catherine Maley Cosmetic Marketing Expert http://www.catherinemaley.com Cosmetic Image Marketing Mon, 26 Jul 2010 15:10:30 +0000 en hourly 1 http://wordpress.org/?v=abc The Aesthetic Physician as an Artist http://www.catherinemaley.com/aesthetic-physician-artist http://www.catherinemaley.com/aesthetic-physician-artist#comments Tue, 01 Dec 2009 17:22:45 +0000 Catherine http://www.catherinemaley.com/?p=267 As a surgeon you are trained to perform very rigorous procedures with ease and focus.  But you are not only a doctor, you are an artist.  You are given a ‘canvas’ and commissioned for a job based on previous work, trust, and skill (just like Michelangelo). The patient is your topic, your canvas, and your commissioner.
Listen to the patient to be successful.  Understand their vision, their concerns, and their emotional ties to this physical change.  When you listen and create the desired look, you also create a loyal fan who will recommend you to others.

To read more on the surgeon as artist, go Here.

—–

For more Free tips and videos, visit www.CosmeticImageMarketing.com.  Catherine Maley, MBA is Author of Your Aesthetic Practice/What Your Patients Are Saying and her firm offers everything you need to succeed in aesthetic medicine.  You can call Catherine at (877) 339-8833 or email her at info@CosmeticImageMarketing.com.

]]> http://www.catherinemaley.com/aesthetic-physician-artist/feed 0 Who Gets Plastic Surgery and Why http://www.catherinemaley.com/plastic-surgery http://www.catherinemaley.com/plastic-surgery#comments Tue, 24 Nov 2009 00:03:12 +0000 Catherine http://www.catherinemaley.com/?p=253 I recently read an article that includes statistics on who gets plastic surgery, and why.  It is a great reminder that the aesthetic practice is not just selling a procedure, they are selling hope for a better feeling future.  Patients want to feel better about themselves, they want to look in the mirror and no longer dislike a part of what they see. They believe revising, rejuvenating or renovating something that bothers them about their appearance will make them feel better and increase self-esteem. So, in essence, they are buying hope from aesthetic physicians. Hope they will get the result they want and hope they will feel better.  To learn more about the aesthetic patient,  read my book…

If you would like to read the full article, Who Gets Plastic Surgery and Why, click HERE

—–

For more Free tips and videos, visit www.CosmeticImageMarketing.com .  Catherine Maley, MBA is Author of Your Aesthetic Practice/What Your Patients Are Saying and her firm offers everything you need to succeed in aesthetic medicine.  You can call Catherine at (877) 339-8833 or email her at info@CosmeticImageMarketing.com.

]]> http://www.catherinemaley.com/plastic-surgery/feed 0