Catherine Maley, MBA - Attract More Patients and Profit » Plastic Surgeons Topics from Catherine Maley Cosmetic Marketing Expert

Stop Selling Plastic Surgery!

Catherine — Thu, 07 Jul 2011 19:50:18 +0000

Let me ask you a question. How different is your consultation when it’s with a patient who already knows you or a prospective patient referred to you, versus the complete stranger that shows up in your office from the Internet?

Isn’t it a completely difference experience for you? When it’s a stranger, don’t you feel as if you’re “performing” and selling yourself because you know darn well you’re probably one of several consultations they’re going to – so you have to be at your best and SELL yourself. Don’t you hate that?

On the other hand, isn’t it great when your current patient already knows, likes, and trusts you? Or when the prospective patient comes so highly recommended from their girlfriend who they gushed about how great you are is already pre-sold on you?

Just recently I was speaking at a medical meeting and one of the physicians told me after two or three of those consultations with strangers, he feels drained.

My response is STOP SELLING!

Let your patients do it for you. Keep in touch with them, give them a consistent result every time, and they’ll attract new patients for you.

The Aesthetic Physician as an Artist

Catherine — Tue, 01 Dec 2009 17:22:45 +0000

As a surgeon you are trained to perform very rigorous procedures with ease and focus. But you are not only a doctor, you are an artist. You are given a ‘canvas’ and commissioned for a job based on previous work, trust, and skill (just like Michelangelo). The patient is your topic, your canvas, and your commissioner.
Listen to the patient to be successful. Understand their vision, their concerns, and their emotional ties to this physical change. When you listen and create the desired look, you also create a loyal fan who will recommend you to others.

To read more on the surgeon as artist, go Here.

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For more Free tips and videos, visit www.CosmeticImageMarketing.com. Catherine Maley, MBA is Author of Your Aesthetic Practice/What Your Patients Are Saying and her firm offers everything you need to succeed in aesthetic medicine. You can call Catherine at (877) 339-8833 or email her at info@CosmeticImageMarketing.com.

Who Gets Plastic Surgery and Why

Catherine — Tue, 24 Nov 2009 00:03:12 +0000

I recently read an article that includes statistics on who gets plastic surgery, and why. It is a great reminder that the aesthetic practice is not just selling a procedure, they are selling hope for a better feeling future. Patients want to feel better about themselves, they want to look in the mirror and no longer dislike a part of what they see. They believe revising, rejuvenating or renovating something that bothers them about their appearance will make them feel better and increase self-esteem. So, in essence, they are buying hope from aesthetic physicians. Hope they will get the result they want and hope they will feel better. To learn more about the aesthetic patient, read my book…

If you would like to read the full article, Who Gets Plastic Surgery and Why, click HERE

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For more Free tips and videos, visit www.CosmeticImageMarketing.com . Catherine Maley, MBA is Author of Your Aesthetic Practice/What Your Patients Are Saying and her firm offers everything you need to succeed in aesthetic medicine. You can call Catherine at (877) 339-8833 or email her at info@CosmeticImageMarketing.com.