Archive for Plastic Surgery Marketing
Promote Downtime Procedures Now
Posted by: | CommentsSince we bundle up against the cold in Winter, this is when you want to promote your higher-ticket surgical procedures. If there’s going to be bruising and swelling, your patients are more inclined to have it done when they can wear lots of clothes vs. having something done in the Summer and not being able to hide it. And, we all hibernate more during the colder months than the Summer months so use that to your advantage.
In your next newsletter, talk about what a great time it is for your patients to consider surgery now. Remind them that facelift patients can wear turtlenecks and liposuction patients can wear pants. That could be just what they needed to jump off the fence and say YES.
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For a free download of Catherine’s book, Visit www.YourAestheticPracticeBook.com or call Catherine at (877) 339-8833. Her firm specializes in creative patient attraction – conversion – retention strategies to drive aesthetic profits.
Where Do Your Aesthetic Patients Comes From?
Posted by: | CommentsHere’s a quick exercise that puts aesthetic marketing in perspective. Open your surgery schedule and look at the last 30 – 100 surgeries you performed and ask yourself this:
Where did those surgical patients come from?
Did they come from your Website?
From your printed ad?
From another patient who referred them?
From a current patient who’s ready for more?
The last survey I did with my physicians they told me that, without fail, at least 70% of the surgeries they performed came from current patients and their referrals.
Then I have to ask, why wouldn’t you, in turn, spend 70% of your resources on your current patients who return and refer?
Don’t you think you’d get a better return?
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For a free download of Catherine’s book, Visit www.YourAestheticPracticeBook.com or call Catherine at (877) 339-8833. Her firm specializes in creative patient attraction – conversion – retention strategies to drive aesthetic profits.
Who Gets Plastic Surgery and Why
Posted by: | CommentsI recently read an article that includes statistics on who gets plastic surgery, and why. It is a great reminder that the aesthetic practice is not just selling a procedure, they are selling hope for a better feeling future. Patients want to feel better about themselves, they want to look in the mirror and no longer dislike a part of what they see. They believe revising, rejuvenating or renovating something that bothers them about their appearance will make them feel better and increase self-esteem. So, in essence, they are buying hope from aesthetic physicians. Hope they will get the result they want and hope they will feel better. To learn more about the aesthetic patient, read my book…
If you would like to read the full article, Who Gets Plastic Surgery and Why, click HERE
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For more Free tips and videos, visit www.CosmeticImageMarketing.com . Catherine Maley, MBA is Author of Your Aesthetic Practice/What Your Patients Are Saying and her firm offers everything you need to succeed in aesthetic medicine. You can call Catherine at (877) 339-8833 or email her at info@CosmeticImageMarketing.com.
