Catherine Maley, MBA - Attract More Patients and Profit » referrals Topics from Catherine Maley Cosmetic Marketing Expert

Getting High Quality Referrals

Catherine — Tue, 18 May 2010 15:34:07 +0000

You get quality referrals by offering quality. The quality of your materials, your receptionist, your staff, your office, you and your services all dictate your values and what you deem important. If you have the finest quality everything – you will attract patients who see that as attractive and be drawn to you (this will also deter patients who are uncomfortable with quality and just want cheap). So, use quality to attract quality.

Then, by all means, when you do attract a quality patient to you, do everything humanly possible to keep them loyal to you. These patients can be golden to you so build a golden fence around them to they stay, pay and refer their other like-minded friends. Suggestions include inviting them to be an exclusive member of your VIP Club where they get special perks and invite them to be part of your Aesthetic Advisory Board so they can offer feedback and, of course, have them bring a friend so they, too, can get to know you.

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Get Your FREE Marketing Checklist on www.CosmeticImageMarketing.com and see how you compare to top aesthetic practices. Catherine’s firm specializes in attracting cash-paying patients to a medical practice using PR, advertising and creative marketing strategies. Catherine can also be reached at (877) 339-8833.

Set Up System for Referrals

Catherine — Fri, 26 Feb 2010 17:14:29 +0000

If 70% of your new aesthetic patients are not coming from current patient referrals, shame on you.

Today’s fragmented media outlets have your preferred patients scattered all over the universe so there’s no easy way to get to them so you have to spend way more money trying to be everywhere they are – very expensive, tiring and ineffective.

Truly successful aesthetic practices know that word-of-mouth referrals are the life blood of their practice and well worth the effort.

The majority of patients I interviewed for my book, Your Aesthetic Practice, told me they would have referred you to others if they were only asked.

You cannot take patient referrals lightly.

Set up systems to help ensure your patients brag about you to their friends and family.

And, then by all means, thank your patients through personal thank you calls, thank you note cards and thank you gifts.

Your patients must feel appreciated and encouraged to refer to you because behavior that is rewarded is repeated.

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For more Free tips and videos, visit www.CosmeticImageMarketing.com. Catherine Maley, MBA is Author of Your Aesthetic Practice/What Your Patients Are Saying and her firm offers everything you need to succeed in aesthetic medicine. You can call Catherine at (877) 339-8833 or email her at info@CosmeticImageMarketing.com.

New Success Strategy #6: Grow Your Word-of-Mouth Referrals

Catherine — Wed, 09 Sep 2009 16:17:21 +0000

Today’s fragmented media outlets have your preferred patients scattered all over the universe. There’s no easy way to get to them so you have to spend way more money trying to be everywhere they are – very expensive, tiring and ineffective.

Truly successful aesthetic practices know that word-of-mouth referrals are the life blood of their practice and worth the effort.

Here’s something interesting I learned from aesthetic patients when I was interviewing them for my book Your Aesthetic Practice/What Your Patients Are Saying. They told me they would have referred you to others if they were only asked.

…….You cannot take patient referrals lightly

As much as you think (and hope) that patients will gush about you to their friends and family — don’t leave it to chance.

It’s imperative to your financial future you set up a system that keeps patient referrals flowing so at least 70% of your new patients come from other patients.

Need more tips, tactics, strategies and resources to drive patients to your practice? Please watch my free videos by filling out the form to the right, now.

Thank You, and I encourage you to leave any comments or questions below.

Article by Catherine Maley, MBA, Author, Your Aesthetic Practice and President, Cosmetic Image Marketing