Archive for Summer Profits
Don’t Let the Lazy Days of Summer Melt Your Profits Part 2 of 3
Posted by: | CommentsLet’s Talk Summer Surge Strategies
First, decide on your message. Honesty is always the best policy so your message might include the fact that the slow summer months give your patients more 1-on-1 time with you.
Offer complimentary consultations along with a computer analysis session, a facial or microdermabrasion treatment and a sunscreen product. Bundle it all for an attractive price and give it a theme – Your Summer Skin Kit, or Summer Beauty Bundle
Once you have your message, find your audience. One popular summer audience is teachers and professionals that have the summer off or have a major summer slowdown. You could also use the summer as an opportunity to connect with anybody who came in for a surgical consultation but didn’t book.
You have your message, you have your audience, all you have to do now is create and send. Write a thoughtful letter that speaks directly to your audience. Again, think honest and enticing. For example:
“Things slow down around here in the Summer so I have a more flexible schedule than I do any other time of the year. If you have your surgery done this Summer or before August 31, you are entitled to (INSERT SPECIAL OFFER). “
As long as you give them a logical reason for why you are doing something special, that could be just what they needed to jump off the fence and move forward with you. Keep in mind, the offer needs to be something worthwhile. You know what I mean because you get offers all the time in the mail, via email, etc. When you see 10% off, is that exciting? Not at all. So make it good, you don’t want to take the time to send a letter just to make your potential patients lose interest.
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Get Your FREE Marketing Checklist on www.CosmeticImageMarketing.com and see how you compare to top aesthetic practices. Catherine’s firm specializes in attracting cash-paying patients to a medical practice using PR, advertising and creative marketing strategies. Catherine can also be reached at (877) 339-8833.
Don’t Let the Lazy Days of Summer Melt Your Profits Part 1 of 3
Posted by: | CommentsSummer is heating up but your phones don’t have to cool down if you put creative strategies in place to keep your patients coming back throughout the summer and the entire year.
Just because your practice surgeries may slow down during the summer months, doesn’t mean your patients are necessarily on hiatus from ALL aesthetic enhancement – just some of it.
The good news is your aesthetic patients want to look good now and next month and next season. While they may not be interested in some of your services now because they are in a bathing suit and shorts for the next three months, they could very well be interested in other treatments and procedures that would keep them looking great on their vacation and at family barbecues.
Granted, summer is not the perfect time for your patients to clamor for surgery. Now that the weather is nice, they are not dying to hide away at home to recover from liposuction surgery. They want to be outside, playing in shorts and bathing suits.
So while they may be holding off on body surgical procedures, they have plenty of other concerns they want to address during this season.
Injectables are Hot!
No matter what the weather, aesthetic patients always need a touch up on their Botox and fillers. Weddings, summer cook-outs, weekends at the country club, friend and family get-togethers are all motivators for your patients to want to smooth their sun-squints, fill in their facial lines and plump up their lips.
The beauty of these minimally-invasive procedures is you can have them done anytime with minimal or zero downtime so they don’t interfere with your patients’ busy summer schedules. It will not only keep your patients looking good, it will also give you an opportunity to spend more time with them. That will help solidify your relationship with them so they return to you for more extensive when the timing is right.
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Get Your FREE Marketing Checklist on www.CosmeticImageMarketing.com and see how you compare to top aesthetic practices. Catherine’s firm specializes in attracting cash-paying patients to a medical practice using PR, advertising and creative marketing strategies. Catherine can also be reached at (877) 339-8833.
