Catherine Maley, MBA - Attract More Patients and Profit » Website Topics from Catherine Maley Cosmetic Marketing Expert

Get People To View Your Website (Part 6 of 6)

Catherine — Fri, 18 Jun 2010 15:55:34 +0000

You website is more than just an information page. The more detail you can provide the better, and this section talks about the importance of using email marketing. It includes how to collect emails painlessly, and incorporate your website into events, newsletters, and other marketing materials. It also includes examples on how to choose special offers, how often to email, and more.

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Get Your FREE Marketing Checklist on www.CosmeticImageMarketing.com and see how you compare to top aesthetic practices. Catherine’s firm specializes in attracting cash-paying patients to a medical practice using PR, advertising and creative marketing strategies. Catherine can also be reached at (877) 339-8833.

Get People To View Your Website (Part 5 of 6)

Catherine — Wed, 09 Jun 2010 15:51:15 +0000

An important part of getting people to your website is SEO, or getting your site to show up on Google towards the top of the page. Catherine shares easy, cheap way to increase your ranking. That way, when patients are looking for a great aesthetic practice in your area, you will show up first. Then, when your patients get to your site, how do you keep them there? There is no point in having a web site if it scares your potential patients away, or doesn’t give them what they want.

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Get People To View Your Website (Part 4 of 6)

Catherine — Mon, 31 May 2010 15:48:53 +0000

Your patient wants to learn all about you on your website. Catherine shows you how you can share your practice, your experience, and your services with the patient online so they are compelled to call or email for more information.

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Get People To View Your Website (Part 3 of 6)

Catherine — Wed, 19 May 2010 15:59:15 +0000

There are other sites online that can give you access to potential patients. Catherine covers how to decide on which doctor directories to use, and how to incorporate sites like YouTube, Yelp, and other media sites to work in your advantage. She covers how to use keywords, where to post various content, and why.

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Get People To View Your Website (Part 2 of 6)

Catherine — Mon, 10 May 2010 15:50:19 +0000

Google adwords. Do you use them, or not? How do you know whether it works or not? It doesn’t have to be a mystery, and this short video gives you a plan on how to use Google adwords to your advantage without being married to the strategy forever. She includes other tools on how to get found on the internet beyond your own site and Google.

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Get People To View Your Website (Part 1 of 6)

Catherine — Wed, 28 Apr 2010 14:45:57 +0000

An introduction to why you should be on the internet, how to get the word out that you have a website, and what will be compelling for your patients to get online and explore your site. It’s not as simple as getting it designed and online, a website takes thought, maintenance, and offline work as well for you to get the most out of it.

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Get Your FREE Marketing Checklist on www.CosmeticImageMarketing.com and see how you compare to top aesthetic practices. Catherine’s firm specializes in attracting cash-paying patients to a medical practice using PR, advertising and creative marketing strategies. Catherine can also be reached at (877) 339-8833.