Catherine-Maley-Logo - 2
Catherine-Maley-Logo - 2

Catherine Maley, MBA

Author, Speaker, Writer, Consultant, Trainer, Podcaster, Blogger,
Cosmetic Patient, Avid Traveler, and Dog Lover.

Catherine Maley, MBA

Aesthetic Practice Consultant

Schedule a Free 30-Minute Strategy Call
california medical association
illinoisstate medical society

My Journey to the Aesthetic Market

I grew up in a Chicago suburb in a cliché Irish Catholic family with seven kids (Do the words “loud” and “chaotic” come to mind?). Needless to say I am still recovering from it. My first real job was downtown at a prestigious firm called Sargent and Lundy Engineer Consulting. I was the back-up receptionist on the esteemed partners’ floor, and I probably got the job because my red hair showed nicely under the lights of the dark reception area. There, I learned the importance of image and how the phones affect it good or bad.

I entered the field of medicine by sheer circumstance in the ’80s as a Staff Coordinator for the Illinois State Medical Society (who happened to be in the same building as Sargent & Lundy), and I then transferred to San Francisco to be the Director of the House of Delegates for the California Medical Association. These experiences laid the groundwork for my understanding of the unique challenges, threats, and opportunities facing physicians. But my real desire was to get into business in the “for-profit” environment. So, I spent the next 15 years developing and perfecting my marketing and sales techniques at Fortune 500 companies. First, I sold shipping services for Burlington Northern where I learned to sell the invisible and then moved on to selling tangible mail automation equipment for Pitney Bowes, where I learned how to sell value over price since we were the most expensive products on the market.

My understanding of sales, as well as my people skills, gave me the edge to remain in the top 15% of thousands of salespeople nationwide. I also picked up an MBA at USF in my free time. Due to my success at Pitney Bowes, I was recruited by E-Stamp (digital stamps) to be the National Sales Manager, Marketing Manager, and Product Development Manager in the Silicon Valley. There I learned nothing counts unless it’s executed because the VC money eventually runs out

In the Year 2000, I made my move. I was done working for non-profits and start-ups and ready to do my own thing. I also turned 40 and was seeing “wear and tear” in the mirror so while searching for Botox and Laser treatments, I realized how much medical practices were lacking in customer service skills to cater to the cash-paying patient and they didn’t understand the delicate dance of converting patients to high-ticket cosmetic procedures. So, armed with my sales and marketing experience, coupled with my business knowledge, I had the tools I needed to begin coaching, training staff, and marketing plastic surgeons to get them more patients and more profits.

Here I am, 20 years later watching massive change happen in our industry (recessions, insane competition, advanced technology, and social media to name a few) and I’m more excited than ever to use my knowledge, experience and a team of digital experts to help plastic surgeons position themselves as the best choice.

 

Strategy Call with Catherine Maley

Consultant and Staff Trainer

Much of my time is spent consulting cosmetic practices who want to “up-level” their game. That includes working out business and marketing strategies to grow the practice while also training the staff to professionally represent the plastic surgeon and practice.

Catherine Maley Consultant to Cosmetic Practices
Catherine Maley Training Cosmetic Staff

Podcaster

This was a new platform I welcomed to gain more exposure, add more value to the industry, and reach more practices all over the world. The podcast allows me to talk to the audience and my guests in a more laid back and conversational way.

Click Here to listen in
Click Here to listen in

Writer For Aesthetic Society News

I have written for many industry magazines since the beginning with Aesthetic Society News being the most prominent and enduring. The topics range from plastic surgery leadership, patient marketing, and the business of running a cosmetic practice.

I am a Cosmetic Patient

Initially I gravitated to this industry because I was excited to learn I could look as good as I feel with a little help from the experts. I didn’t mind getting older (and wiser), but I did mind looking old. I take care of my mind with reading and my soul with meditation and my body with exercise. It just makes sense to take care of my appearance with cosmetic rejuvenation. It also helps me stay tuned to the cosmetic patients’ wants and needs because I am one.

Dog Lover

My dog Cash reminds me that life is supposed to be fun! I just want to work, and all he wants to do is play. Talk about being in the moment (namaste).

Road Warrior

I travel over 100,000 miles per year and proud to say I do it with carry-on luggage since American Airlines can be unpredictable with connecting flights. Tip: Hotel gyms are the best… Quiet and empty.

Bay Area Local

I lived in San Francisco for 23 years but then yearned for nature, peace, and quiet and a dog, so I bought a place in Sausalito, CA and loved it. The views are spectacular, the real estate is out of control, and the hiking is exceptional.

Our Mission

To execute creative strategies to provide our clients with quality patient-attraction and staff training products and done-for-you services that lead them to more patients, more profits, well-trained staff, and a better-run aesthetic practice everyone enjoys going to every day.

Let’s Talk!

Enough about me. I would like to get to know YOU – so let’s schedule a 30-minute complimentary call to discuss your challenges and how to fix them. I’m pretty resourceful and would love the opportunity to help you grow your practice.

Schedule FREE 30 minute consultation
Schedule FREE 30 minute consultation
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ORDER MY BOOK

A Complete Guide to Understanding Your Aesthetic Patient and Growing Your Aesthetic Practice. Catherine Maley, MBA went straight to the aesthetic patient to get the answers you need to succeed with your patients.

Learn: Why Patients Buy Aesthetic Services, Why They Chose You Over Your Competitors, What You Did and Did Not Do to Satisfy Them, What You Can Do to Close More Procedures and Easy and Executable Marketing Strategies

ORDER NOW

TESTIMONIALS

5/5
"Catherine outlined a plan that put key metrics in place, gave us a clear plan to follow throughout the year and trained our staff to increase their conversions by at least 10%. Since engaging with Catherine, I’m happy to report that revenues are up 15% over the last three months - 22% in the last month alone! I highly recommend Catherine’s consulting services to any practice looking for “best practice” additions to their operation."
Robert Sigal, MD
Robert Sigal, MD
"I have finally tapped into the most efficient way to grow my cosmetic practice and that is to “fish in the pond of my own patients”. When patients return to my practice, over 85% will purchase another service, product, or procedure. Not only was it worth over $200,000 in revenues this past year, it also reminds my patients I’m still around so they don’t wander off to my competitors. Catherine’s group has far exceeded our expectations and goals we had set up for them to achieve."
Victor Ferrari, MD
Victor Ferrari, MD
"Our consult conversions were running at 40-50%. Then we attended Catherine’s online training and implemented her strategies. They immediately increased conversion rates to 75-80%."
Anthony Corrado, MD
Anthony Corrado, MD
"I know how to run a profitable practice; however, it was not without major staff issues, inefficiencies and unproductive drama. With Catherine's guidance, I reorganized staff, set up processes for them to carry more of the workload and hold them accountable so I have more time to focus on patient care. The changes we put in place and the staff training to convert more callers and consultations will easily increase my revenues by 15% as well as save us time, money and costly mistakes. "
Evan Sorokin, MD
Evan Sorokin, MD
"Working with Catherine and her team has been very profitable. We’re only half way through the year and I’m up $200K and I’m booked out for the next 2 months even though we typically go into our slow summer months now. Her recent promotion brought in an extra $63,782 with more surgeries scheduled. I never realized how much money was sitting in my patient list but I’m a believer now!"
Robert Langdon, MD
Robert Langdon, MD
"Catherine Maley has one of the best Marketing Minds in the aesthetic industry, bar none. She understands the aesthetic patient and she also understands the challenges and frustrations we face as aesthetic surgeons. You will benefit from Catherine's tools whether you are new in practice or a seasoned professional.Turn to Catherine for guidance - she knows what she's talking about."
Edwin Williams, MD
Edwin Williams, MD
“Catherine’s Cosmetic Patient Marketing Service has been a great addition to our practice-building overall plan. While we still invest in our online presence, we also found immense value in the internal marketing efforts. We especially like that all results are tracked so we know we are getting a great return ... last year it was 1,148% and no staff time was used. That’s a much easier way to grow my cosmetic practice.”
Mark Mason, MD
Mark Mason, MD
"Catherine Maley turned our practice around. We converted more consultations in one week than we did in an entire month. Our practice went from a painful 50% no show rate to a remarkable 85% show rate. Even more impressive was our close ratio - from 35% to 80% and still increasing. We would recommend her to any practice that’s looking to not only increase their profits today, but sustain a healthy flow of income for many years to come. Thanks Catherine!"
Sam Assassa, MD
Sam Assassa, MD
"Catherine found me the best patient care coordinator I could have asked for. She worked out a payment plan that was fair to me and motivating to my coordinator. She also provided training tools to help my coordinator convert better, even though she was already experienced. The results have been phenomenal. So good, in fact, that my income increased 250% and I’m booked out for 3 months. Don’t waste any more time or money doing it yourself. Outsource to someone you trust!"
Andrew Lofman, MD
Andrew Lofman, MD
"Since we’ve been working with Catherine and her team for the past 5 months, we’ve brought in $79K in surgeries and have booked an additional 17 surgical procedures and 20 non-invasive body procedures since then. This does not include the additional new patient referrals and revenues we are seeing from the on-going nurturing of my current patient database."
Verne Weisberg, MD
Verne Weisberg, MD
"I had given my staff the goal to convert at least $35K per week in surgeries AND I gave them the tools to help which was Catherine’s Online Learning Center at More Patients Academy. They watched Catherine’s modules and implemented her strategies and converted $80K! That equaled a 2,550% ROI. Nice!"
Adam Stein, MD
Adam Stein, MD
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