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Our Mission

To execute creative strategies to provide our clients with quality patient-attraction and staff training products and done-for-you services that lead them to more patients, more profits, well-trained staff and a better-run aesthetic practice everyone enjoys going to every day.

catherine maley

About Catherine Maley, MBA

Catherine has helped many practices double or even triple their revenue, all while creating a magnetic environment that encourages word-of-mouth referrals and repeat patients. Her proven, dynamic approach to marketing, advertising, sales and customer relations has been continually developed and refined for over 40 years.

Starting as an interdisciplinary Staff Coordinator with the Illinois State Medical Society and then as director of the House of Delegates for the California Medical Association, Catherine has been helping physicians and businesses reach their goals since the mid-80’s. This early experience laid the groundwork for understanding and overcoming the unique challenges, threats and opportunities facing physicians.

With this knowledge and experience acquired, Catherine spent the next 15 years developing and perfecting her marketing and sales techniques with various Fortune 500 companies. Her natural understanding of business gave her the edge to remain in the top 15% of all sales people nationwide. Her great successes would eventually land her the titles of National Sales Manager, Marketing Manager, and Product Development Manager for two Silicon Valley startups.

From her own personal experiences, Catherine witnessed a great need for practices to develop their customer service skills and learn the delicate dance of converting consults into patients. Now, armed with her top-performing sales and marketing experience coupled with her business knowledge of the medical sector, Catherine had all the tools necessary to begin coaching, training, and marketing specifically for aesthetic surgeons and their staff. She had the experience, drive, and passion to make her clients a great success.

With her stellar track record and solid business advice, Catherine is a rock star in the industry and is in great demand. Both as a consultant with word-wide clients, and as a speaker and lecturer at medical conferences all over North America, Europe and Oceania. She regularly contributes to the top medical trade publications in the industry and has been featured in the New York Times, Newsweek, ABC, ABC News, and others.

Catherine has consulted with the top surgeons in the world as well as with industry vendors. Her creative team of designers, copywriters, web developers, videographers, mail houses and print shops provide custom products, services, and consulting to aesthetic physicians who are ready to take their practice to the next level.

Catherine and her consultation practice are located in the San Francisco Bay town of Sausalito, California.

Your Aesthetic Practice by Catherine Maley

What You Don’t Know About the Cosmetic Patient Can Cost You Dearly

Your Aesthetic Practice: What Your Patients Are Saying

The answers are in my popular book where I interviewed cosmetic patients of all demographics to find out what they want from you and what it will take for them to decide you are the BEST CHOICE over all other choices.

You are busy and barely have time to run your practice so I kept this book direct and succinct. There is no fluff. There are only insights and strategies to help guide you through the mind of the aesthetic patient.

And, this book includes lots of money-making marketing ideas that are easy to execute.

Use this as part of your staff training to ensure everyone on your team understands the mindset of the cash-paying patient.

Enjoy and I look forward to your feedback

Catherine’s Book is a Must-Have to Compete in Today’s Competitive Marketplace!

What our clients say about us

"Catherine Maley has one of the best Marketing Minds in the aesthetic industry, bar none. She understands the aesthetic patient and she also understands the challenges and frustrations we face as aesthetic surgeons. You will benefit from Catherine's tools whether you are new in practice or a seasoned professional.Turn to Catherine for guidance - she knows what she's talking about."
EDWIN WILLIAMS, MD
"We engaged with Catherine for several reasons.  While we run a very successful cosmetic practice, we are always open to discovering new ways to “better our best” in terms of staff, practice structure and processes.  Given Catherine’s years of “best practice” study around the world, we thought her an excellent choice to help us re-imagine our practice.  Catherine was instrumental in setting up a new structure that made our large team of surgeons and staff work together more cohesively. She outlined a plan that put key metrics in place, gave us a clear plan to follow throughout the year and trained our staff to increase their conversions by at least 10%.  We immediately felt a renewed sense of optimism and enthusiasm for our growth.  Since engaging with Catherine, I’m happy to report that revenues are up 15% over the last three months - 22% in the last month alone! I highly recommend Catherine’s consulting services to any practice looking for “best practice” additions to their operation.  Her years of experience allow her to bring outside eyes to your practice, recognize what’s off, and recommend concrete actionable plans for improvement. 
ROBERT SIGAL, MD
Catherine Maley turned our practice around. We attended her How To Convert More Consultations webinar and implemented her system the following week. We converted more consultations in that week than we did in the entire month. Our practice went from a painful 50% no show rate to a remarkable 85% show rate. Even more impressive was our close ratio - from 35% to 80% and still increasing. We would recommend her to any practice that’s looking to not only increase their profits today, but sustain a healthy flow of income for many years to come. Thanks Catherine!
SAM ASSASSA, MD
I have finally tapped into the most efficient way to grow my cosmetic practice and that is to “fish in the pond of my own patients”. When patients return to my practice, over 85% will purchase another service,product, or procedure. Not only was it worth over $200,000 in revenues this past year, it also reminds my patients I’m still around so they don’t wander off to my competitors. Catherine’s group has far exceeded our expectations and goals we had set up for them to achieve.
VICTOR S. FERRARI, MD
Working with Catherine and her team has been very profitable. We’re only half way through the year and I’m up $200K and I’m booked out for the next 2 months even though we typically go into our slow summer months now. Her recent promotion brought in an extra $63,782 with more surgeries scheduled. I never realized how much money was sitting in my patient list but I’m a believer now!
ROBERT LANGDON, MD
Catherine’s consulting service have paid for itself many times over the investment I made engaging with her. Working with her helped change my perspective of how to run my already successful practice to one that is more streamlined and profitable. The training she gave my staff was also fantastic. I hear my staff using Catherine’s strategies to close more calls and consultations. They are also taking more initiative to implement the strategies Catherine customized for our practice. If you have plateaued or if the gaps in your processes are costing you, Catherine can help. She’s worth every penny.
MICHAEL CIARAVINO, MD

7 Costly Mistakes Surgeons Make When Choosing a Marketing Partner

Giving Back

The team at CIM feels strongly about giving back to others not as fortunate who need a helping hand. This gives us purpose and fuels the passion and hard work we put into helping aesthetic physicians. A percentage of our profits goes towards these organizations who are truly doing the hard work to make our world a better place to live.

Catherine Maley Trainings

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