To execute creative strategies to provide our clients with quality patient-attraction and staff training products and done-for-you services that lead them to more patients, more profits, well-trained staff and a better-run aesthetic practice everyone enjoys going to every day.
About Catherine Maley, MBA
Catherine has helped many practices double or even triple their revenue, all while creating a magnetic environment that encourages word-of-mouth referrals and repeat patients. Her proven, dynamic approach to marketing, advertising, sales and customer relations has been continually developed and refined for over 40 years.
Starting as an interdisciplinary Staff Coordinator with the Illinois State Medical Society and then as director of the House of Delegates for the California Medical Association, Catherine has been helping physicians and businesses reach their goals since the mid-80’s. This early experience laid the groundwork for understanding and overcoming the unique challenges, threats and opportunities facing physicians.
With this knowledge and experience acquired, Catherine spent the next 15 years developing and perfecting her marketing and sales techniques with various Fortune 500 companies. Her natural understanding of business gave her the edge to remain in the top 15% of all sales people nationwide. Her great successes would eventually land her the titles of National Sales Manager, Marketing Manager, and Product Development Manager for two Silicon Valley startups.
From her own personal experiences, Catherine witnessed a great need for practices to develop their customer service skills and learn the delicate dance of converting consults into patients. Now, armed with her top-performing sales and marketing experience coupled with her business knowledge of the medical sector, Catherine had all the tools necessary to begin coaching, training, and marketing specifically for aesthetic surgeons and their staff. She had the experience, drive, and passion to make her clients a great success.
With her stellar track record and solid business advice, Catherine is a rock star in the industry and is in great demand. Both as a consultant with word-wide clients, and as a speaker and lecturer at medical conferences all over North America, Europe and Oceania. She regularly contributes to the top medical trade publications in the industry and has been featured in the New York Times, Newsweek, ABC, ABC News, and others.
Catherine has consulted with the top surgeons in the world as well as with industry vendors. Her creative team of designers, copywriters, web developers, videographers, mail houses and print shops provide custom products, services, and consulting to aesthetic physicians who are ready to take their practice to the next level.
Catherine and her consultation practice are located in the San Francisco Bay town of Sausalito, California.
What You Don’t Know About the Cosmetic Patient Can Cost You Dearly
Your Aesthetic Practice: What Your Patients Are Saying
The answers are in my popular book where I interviewed cosmetic patients of all demographics to find out what they want from you and what it will take for them to decide you are the BEST CHOICE over all other choices.
You are busy and barely have time to run your practice so I kept this book direct and succinct. There is no fluff. There are only insights and strategies to help guide you through the mind of the aesthetic patient.
And, this book includes lots of money-making marketing ideas that are easy to execute.
Use this as part of your staff training to ensure everyone on your team understands the mindset of the cash-paying patient.
Enjoy and I look forward to your feedback
Catherine’s Book is a Must-Have to Compete in Today’s Competitive Marketplace!
What our clients say about us
7 Costly Mistakes Surgeons Make When Choosing a Marketing Partner
The team at CIM feels strongly about giving back to others not as fortunate who need a helping hand. This gives us purpose and fuels the passion and hard work we put into helping aesthetic physicians. A percentage of our profits goes towards these organizations who are truly doing the hard work to make our world a better place to live.