About Us

Our Mission

To execute creative strategies to provide our clients with quality patient-attraction and staff
training products and done-for-you services that lead them to more patients, more profits,
well-trained staff and a better-run aesthetic practice everyone enjoys going to every day.

Our Mission

To execute creative strategies to provide our clients with quality patient attraction and staff training products and done-for-you services that lead them to more patients, more profits, well-trained staff and a better-run aesthetic practice everyone enjoys going to every day.

About Catherine Maley, MBA

Author, Speaker, Writer, Consultant, Trainer, Podcaster,
Blogger, Cosmetic Patient, Avid Traveler, and Dog Lover

My Journey

I grew up in a Chicago suburb in a cliché Irish Catholic
family with 7 kids (Do the words “loud” and “chaotic” come
to mind?). I am still recovering from it. ; – )

 

About Catherine Maley, MBA

Author, Speaker, Writer, Consultant, Trainer, Podcaster, Blogger, Cosmetic Patient, Avid Traveler, Dog Lover

My Journey

I grew up in a Chicago suburb in a cliché Irish Catholic family with 7 kids (Do the words “loud” and “chaotic” come to mind?). I am still recovering from it. ; – )

My first real job was downtown at a prestigious firm called
Sargent and Lundy Engineer Consulting. I was the back-up
receptionist on the esteemed partners floor and I probably
got the job because my red hair showed nicely under the
lights of the dark reception area. There, I learned the
importance of image and how the phones affect it
good or bad.

My first real job was downtown at a prestigious firm called Sargent and Lundy Engineer Consulting. I was the back-up receptionist on the esteemed partners floor and I probably got the job because my red hair showed nicely under the lights of the dark reception area. There, I learned the importance of image and how the phones affect it good or bad.

I entered the field of medicine by sheer circumstance in the 80’s as a Staff Coordinator for the Illinois State Medical
Society (who happened to be in the same building as Sargent & Lundy) and I then transferred to San Francisco to
be the Director of the House of Delegates for the California Medical Association.
These experiences laid the groundwork for my understanding of the unique challenges, threats and opportunities
facing physicians.

But my real desire was to get into business in the “for-profit” environment. So, I spent the next 15 years developing and
perfecting my marketing and sales techniques at Fortune 500 companies. First, I sold shipping services for Burlington
Northern where I learned to sell the invisible and then moved on to selling tangible mail automation equipment for
Pitney Bowes where I learned how to sell value over price since we were the most expensive products on the market.

I entered the field of medicine by sheer circumstance in the 80’s as a Staff Coordinator for the Illinois State Medical Society (who happened to be in the same building as Sargent & Lundy) and I then transferred to San Francisco to be the Director of the House of Delegates for the California Medical Association. These experiences laid the groundwork for my understanding of the unique challenges, threats and opportunities facing physicians.

But my real desire was to get into business in the “for-profit” environment. So, I spent the next 15 years developing and perfecting my marketing and sales techniques at Fortune 500 companies. First, I sold shipping services for Burlington Northern where I learned to sell the invisible and then moved on to selling tangible mail automation equipment for Pitney Bowes where I learned how to sell value over price since we were the most expensive products on the market.

My understanding of sales as well as my people skills gave
me the edge to remain in the top 15% of thousands of sales-
people nationwide. I also picked up an MBA at USF in my
free time.

Due to my success at Pitney Bowes I was recruited by
E-Stamp (digital stamps) to be the National Sales
Manager, Marketing Manager and Product Development
Manager in the Silicon Valley. There I learned nothing
counts unless its executed because the VC money
eventually runs out

My understanding of sales as well as my people skills gave me the edge to remain in the top 15% of thousands of sales-people nationwide. I also picked up an MBA at USF in my free time.

Due to my success at Pitney Bowes I was recruited by E-Stamp (digital stamps) to be the National Sales
Manager, Marketing Manager and Product Development Manager in the Silicon Valley. There I learned nothing counts unless its executed because the VC money eventually runs out

In the Year 2000, I made my move. I was done working for
non-profits and start-ups and ready to do my own thing.
I also turned 40 and was seeing “wear and tear” in the
mirror so while searching for Botox and Laser treatments,
I realized how much medical practices were lacking in
customer service skills to cater to the cash-paying
patient and they didn’t understand the delicate dance of
converting patients to high-ticket cosmetic procedures.

So, armed with my sales and marketing experience,
coupled with my business knowledge, I had the tools I
needed to begin coaching, training staff and marketing
plastic surgeons to get them more patients and more
profits.

Here I am, 20 years later watching massive change
happen in our industry (recessions, insane competition,
advanced technology and social media to name a few)
and I’m more excited than ever to use my knowledge,
experience and team of digital experts to help plastc
surgeons position themselves as the best choice.

Celebrating 20 Year Anniversary
and you Get the Gift!

Celebrate Catherine’s 20 Years Experience in the Plastic surgery industry with:
Free 20 Proven Patient Attraction Strategies for 2020

Privacy Policy: We will never share your information and you can opt-out at any time.

International Speaker

One of the perks of being in this industry for so long is that I am invited to speak all over the world on
topics related to the business and marketing side of plastic surgery. It also gives me an opportunity to
meet new plastic surgeons and staff from diverse backgrounds as well as discover what’s new in
technology and trends.

UNITED KINGDOM

SPAIN

ITALY

NEW ZEALAND

AUSTRALIA

SWITZERLAND

CANADA

SAUDI ARABIA

JEDDA, SAUDIA ARABIA

JEDDA, SAUDIA ARABIA

AUCKLAND, NEW ZEALAND

VEGAS COSMETIC SURGERY

GLOBAL
COSMETIC SURGERY, MIAMI

AAFPRS, ORLANDO

Consultant and Staff Trainer

Much of my time is spent consulting cosmetic practices who want to “up-level” their game. That
includes working out business and marketing strategies to grow the practice while also training the
staff to professionally represent the plastic surgeon and practice.

MELBOURNE, AUSTRALIA

LONDON, ENGLAND

CHERRY HILL, NEW JERSEY

LONDON, ENGLAND

Podcaster

This was a new platform I welcomed to gain more exposure, add more value to the industry and
reach more practices all over the world. The podcast allows me to talk to the audience and my guests
in a more laid back and conversational way.
Click Here to listen in

Book for Plastic Surgeons

Author

Your Aesthetic Practice: What Your Patients Are Saying” to help plastic surgeons understand the female patient with a credit card. I surveyed plastic surgery patients to discover why they chose one surgeon over another, what you could have done to gain their business and how to turn these prospective patients into raving fans.

 

Free Book Offer

Writer For

I have written for many industry magazines since the
beginning with Aesthetic Society News being the most
prominent and enduring. The topics range from plastic
surgery leadership, patient marketing, and the business
of running a cosmetic practice.

Cosmetic Patient

I gravitated to this industry because I was excited to learn I could look as good as I feel with a little
help from the experts. I didn’t mind getting older (and wiser) but I did mind looking old. I take care of
my mind with reading and my soul with meditation and my body with exercise. It just makes sense to
take care of my appearance with cosmetic rejuvenation.

It also helps me stay tuned to the cosmetic patients’ wants and needs because I am one.

Dog Lover

My dog Cash reminds me that life is supposed to be fun! I
just want to work and all he wants to do is play. Talk about
being in the moment (namaste).

Wannebe Rolls Royce Passenger

My goal is “Front of the plane and back of the car”.
This one will do.

Road Warrior

I travel over 100,000 miles per year and proud to say I do it with carry-on luggage since American
Airlines can be unpredictable with connecting flights. Tip: Hotel gyms are the best…Quiet and empty.

Avid World Traveler

EDINBURGH SCOTLAND IS A FAVORITE…

SAUDI ARABIA WAS A TRIP!

Bay Area Local

I lived in San Francisco for 23 years but then yearned for
nature, peace and quiet and a dog so I bought a place in
Sausalito CA and love it. The views are spectacular, the
real estate is out of control, and the hiking is exceptional.

Let’s Talk.

Enough about me. I would like to get to know YOU
so let’s schedule a 30-minute complimentary call to
discuss your challenges and how to fix them.


I’m pretty resourceful and would love the opportunity
to help you grow your practice.

What our clients say about us

"Catherine Maley has one of the best Marketing Minds in the aesthetic industry, bar none. She understands the aesthetic patient and she also understands the challenges and frustrations we face as aesthetic surgeons. You will benefit from Catherine's tools whether you are new in practice or a seasoned professional.Turn to Catherine for guidance - she knows what she's talking about."
EDWIN WILLIAMS, MD
"We engaged with Catherine for several reasons.  While we run a very successful cosmetic practice, we are always open to discovering new ways to “better our best” in terms of staff, practice structure and processes.  Given Catherine’s years of “best practice” study around the world, we thought her an excellent choice to help us re-imagine our practice.  Catherine was instrumental in setting up a new structure that made our large team of surgeons and staff work together more cohesively. She outlined a plan that put key metrics in place, gave us a clear plan to follow throughout the year and trained our staff to increase their conversions by at least 10%.  We immediately felt a renewed sense of optimism and enthusiasm for our growth.  Since engaging with Catherine, I’m happy to report that revenues are up 15% over the last three months - 22% in the last month alone! I highly recommend Catherine’s consulting services to any practice looking for “best practice” additions to their operation.  Her years of experience allow her to bring outside eyes to your practice, recognize what’s off, and recommend concrete actionable plans for improvement."
ROBERT SIGAL, MD
"Catherine Maley turned our practice around. We attended her How To Convert More Consultations webinar and implemented her system the following week. We converted more consultations in that week than we did in the entire month. Our practice went from a painful 50% no show rate to a remarkable 85% show rate. Even more impressive was our close ratio - from 35% to 80% and still increasing. We would recommend her to any practice that’s looking to not only increase their profits today, but sustain a healthy flow of income for many years to come. Thanks Catherine!"
SAM ASSASSA, MD
"I have finally tapped into the most efficient way to grow my cosmetic practice and that is to “fish in the pond of my own patients”. When patients return to my practice, over 85% will purchase another service, product, or procedure. Not only was it worth over $200,000 in revenues this past year, it also reminds my patients I’m still around so they don’t wander off to my competitors. Catherine’s group has far exceeded our expectations and goals we had set up for them to achieve."
VICTOR S. FERRARI, MD
"Working with Catherine and her team has been very profitable. We’re only half way through the year and I’m up $200K and I’m booked out for the next 2 months even though we typically go into our slow summer months now. Her recent promotion brought in an extra $63,782 with more surgeries scheduled. I never realized how much money was sitting in my patient list but I’m a believer now!"
ROBERT LANGDON, MD
"Catherine’s consulting service have paid for itself many times over the investment I made engaging with her. Working with her helped change my perspective of how to run my already successful practice to one that is more streamlined and profitable. The training she gave my staff was also fantastic. I hear my staff using Catherine’s strategies to close more calls and consultations. They are also taking more initiative to implement the strategies Catherine customized for our practice. If you have plateaued or if the gaps in your processes are costing you, Catherine can help. She’s worth every penny."
MICHAEL CIARAVINO, MD
Read More Success Stories

Giving Back

The team at CIM feels strongly about giving back to others not as fortunate who need a helping hand. This gives us purpose and fuels the passion and hard work we put into helping aesthetic physicians. A percentage of our profits goes towards these organizations who are truly doing the hard work to make our world a better place to live.

Catherine Maley Trainings

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