“Catherine’s Book is a Must-Have to Compete in Today’s Competitive Marketplace!”
Free Book: Your Aesthetic Practice/What Your Patients Are Saying
From the Desk Of Catherine Maley, MBA, Sausalito, CA
Dear Cosmetic Surgeon,
If you’d like to attract more “preferred” cash-paying cosmetic patients, this is the most important book you’ll ever read!
But First, a Warning:
Before we go further, let me make something abundantly clear:
This isn’t one of those “get rich quick” ninja strategies that promised you a fortune for doing nothing.
Here’s the thing.
What I outline for you to do in this book works great for other cosmetic surgeons and I know it can work for you, too.
But I’m not suggesting that everyone (or anyone) who reads it is going to make a lot of cosmetic revenues.
I don’t know how much the surgeons who read this will make – it’s likely that many or most of them will make little or nothing at all (especially if they don’t follow the directions and work hard).
With that said…let me jump right in and show you…
Exactly What You’re Getting
First of all, this isn’t like any business book you’ve ever read. There’s no fluff or filler – just market-tested tactics that work.
And it’s easy to read.
At less than 200 pages, you can read it in an afternoon.
And, you’ll immediately “get” the entire system I use when consulting with other cosmetic surgeons all over the world that has made them more than $17,000,000 in the past 17 years.
It’s About More Than Just Surgery
Being a great cosmetic surgeon is no longer enough.
You also have to be a great marketer AND a savvy businessperson to stay profitable in this uber competitive aesthetic marketplace.
A client of mine used just one of my internal strategies in this book to make over $100,000 in one year.
Another client increased his revenues by 15% just by following my patient-protocol system without hiring any new staff.
So like I said, there’s more to this book that “just” surgery. Here’s a fraction of what you’re getting….
- The secret to closing more consultations…it has to do with what you’re wearing (page 28)
- An easy way to get your cosmetic patients bragging about you – without you bribing them (page 36)
- How to train and ethically incentivize your staff to be your most profitable “sales ambassadors” (page 66)
- Why cosmetic patients “quit” you (it’s not because of a bad result) and what you can do to win them back (page 81)
- The magic words cosmetic patients need to hear to decide YOU are the BEST CHOICE (page 117)
- Cross-promote ALL of your services with these “silent selling tools” (page 143)
- Where to find the best cosmetic patients. This shift in your mindset can give you a 4-12% ROI (page 151)
- The hidden profits right under your nose….. cosmetic patients would return to you if just did this (page 156)
- Position You as a Trusted Authority instantly with these simple external strategies (page 162)
You’re right….this is a lot of market-tested strategies and tactics that work no matter how long you’ve been practicing.
But it gets even better because you’re also getting…
The Cosmetic Patient “Conversion Playbook” to Get a YES
At the end of this book, you’re getting a complete step-by-step blueprint of the most powerful sales methodology ever deployed in our industry.
You’ll learn how to close high-end cosmetic procedures – with no pressure, convincing, or traditional “selling”.
This simple but effective method has been giving my other cosmetic surgery clients great results for years, but nobody else does it!
The best part of this is that it’s….
Specifically Designed for Staff Who Hate “Selling”
Listen. If you and your staff don’t like “sales”, you’re not alone. I can’t stand it either. I’d rather do manual labor than be a typical “salesperson”.
And that’s why I’ve spent years developing the system I’ll be giving you at the end of this book.
When you use it, two things will happen.
First, you’ll be of genuine help to prospective cosmetic patients looking for guidance. They’ll come away from the experience viewing you as a trusted friend and advisor…. Regardless of whether or not they buy.
This is really important to you because it sets you up for a long-term relationship with them where they’re significantly more likely to become a raving loyal fan of yours for years to come.
The next thing you’ll notice is this:
You’ll Know How To Convert More Consultations!
And you’ll do it without using any pressure, you won’t have to convince anyone of anything, and you won’t even have to talk about yourself or your cosmetic services much at all!
That’s because of the way the system works.
I’ve created it in such a way that actually helps the prospective cosmetic patient sells themselves on you without you having to!
Yes, you heard that right. Your prospect will actually do part of the selling for you when you use this approach I’m including in your book, for free.