Remember the rule in marketing – it’s not what did it cost – it’s what did it bring you in terms of new patients, revenues and credibility/name recognition with those who already know you?
With that said, you gotta look at your ad design. If it’s all about you and your services – don’t count on your phone ringing. If it’s all about the patient and their interests and you give them a reason to want to learn more – it should more than pay for itself. By the way, breaking even on an ad is successful IF you and your staff do everything you can to keep that new patient coming back and referring their friends.
Another advantage that is often overlooked when advertising in print is the “long legs” effect of your ad. It can be framed and hanged in your office so your patients and prospective patients see it and are impressed. It can be turned into a press release and uploaded to PR websites to increase your SEO rankings. It can be turned into a personality piece that is added to your patient information packets for added credibility and it can be uploaded to your website. Print is permanent so use it strategically to keep it alive.
For more Free tips and videos, visit www.CosmeticImageMarketing.com . Catherine Maley, MBA is Author of Your Aesthetic Practice/What Your Patients Are Saying and her firm offers everything you need to succeed in aesthetic medicine. You can call Catherine at (877) 339-8833 or email her at info@CosmeticImageMarketing.com.
She is a business/marketing consultant to plastic surgeons. She speaks at medical conferences all over the world on cash practice building and trains staff to be converting rock stars.