Now more than ever, your patients need compelling reasons to part with their hard-earned money. The media is scaring them and they are not sure they will have jobs so they are pulling back on their disposable purchases. Have you noticed a dip in your own revenues? Are you experiencing more no-shows? If so, that just means you need to be more strategic than ever before.
If patients don’t come to you as freely as before, strategically put a plan in place to make it happen. They are not saying no necessarily. They could just be saying give me more logical reasons to come to you to fulfill my emotional needs of looking as good as I feel.
Target Your Current Aesthetic Patients
This is not the time to start a new advertising campaign to attract total strangers to your practice. Focus on those who already know you since they are more apt to respond to your promotional efforts. Use proven patient attraction tools to wake up your sleeping patients and get them visiting and referring.
Need more tips, tactics, strategies and resources to drive patients to your practice? Watch my free videos now.
Thank You, and I encourage you to leave any comments
or questions below.
Article by Catherine Maley, MBA, Author, Your Aesthetic Practice
and President, Cosmetic Image Marketing
She is a business/marketing consultant to plastic surgeons. She speaks at medical conferences all over the world on cash practice building and trains staff to be converting rock stars.