As a surgeon you are trained to perform very rigorous procedures with ease and focus. But you are not only a doctor, you are an artist. You are given a ‘canvas’ and commissioned for a job based on previous work, trust, and skill (just like Michelangelo). The patient is your topic, your canvas, and your commissioner.
Listen to the patient to be successful. Understand their vision, their concerns, and their emotional ties to this physical change. When you listen and create the desired look, you also create a loyal fan who will recommend you to others.
For more Free tips and videos, visit www.CosmeticImageMarketing.com. Catherine Maley, MBA is Author of Your Aesthetic Practice/What Your Patients Are Saying and her firm offers everything you need to succeed in aesthetic medicine. You can call Catherine at (877) 339-8833 or email her at info@CosmeticImageMarketing.com.
She is a business/marketing consultant to plastic surgeons. She speaks at medical conferences all over the world on cash practice building and trains staff to be converting rock stars.