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This Week’s Question: Alliances for New Patients
I moved my practice out of the medical building I was in for years and into my own building closer to retail and car/foot traffic.
There’s a high-end hair salon nearby that would be a good referral source for new patients; however, we can’t get it going. My staff visited them and they were nice enough but nothing came from it.
What can we do to get referrals from these neighboring businesses?
Hello Dr. F,
Thank you for a great question and great timing. Retail businesses can slow down in the summer so what a great time to focus on alliances that can grow your pool of prospective patients.
The secret to a really good alliance is to create a win-win relationship. These alliances have something you want…mainly hundreds of clients, customers, and patients you want to be introduced to.
So, before you approach another business owner, you must be able to answer the question THEY will be thinking which is, “Hey, what’s in it for me when I refer my clients to you?”
Check out this recent video where I present how to develop a healthy alliance that feeds you new cosmetic patients:
Have you had luck setting up your own alliances?
If not, why not?
She is a business/marketing consultant to plastic surgeons. She speaks at medical conferences all over the world on cash practice building and trains staff to be converting rock stars.