I sat in on a packed room for Hot Topics and I learned a few things of interest:
From 2009-2010, there was a 9% increase in cosmetic surgical procedures with over 1.6 million procedures performed.
The discussion between stem cells/fat cells better than just fat cells is still up for debate.
Some of the skin tightening results are less than stellar and not enough to warrant patient satisfaction on some patients.
More and more physicians of non-core specialties with less training are jumping into aesthetic rejuvenation and making this industry even more competitive.
Topical Botox has merit and is showing results.
Medial tourism is picking up in popularity.
And, Boston was lovely this time of year. The weather was moderate and it’s a beautiful City.
For a free download of Catherine’s book, Visit www.YourAestheticPracticeBook.com or call Catherine at (877) 339-8833. Her firm specializes in creative patient attraction – conversion – retention strategies to drive aesthetic profits.
She is a business/marketing consultant to plastic surgeons. She speaks at medical conferences all over the world on cash practice building and trains staff to be converting rock stars.