In a nutshell, A.I. develops algorithms that allow machines to analyze and interpret data, identify patterns, learn from experience, and make informed decisions.
So, how would you use A.I. to grow your cosmetic practice to stay ahead of the competition?
Here are strategies to consider:
A.I. can analyze your patient data regarding their communication preferences, needs, concerns and treatment plans, so you can personalize the patient experience. For example, the chatbot on your website can automatically triage prospective patients by learning their location, procedure interested in, financial wherewithal and timing of when they want surgery. It can educate the would be patient on the procedure FAQs, produce a quote and schedule the consultation, send automated reminders, and provide personalized post-operative care instructions… without your staff’s involvement.
Before/After photos and simulations give patients a clearer understanding of the expected results. However, A.I. makes it easier to manipulate and enhance images, raising concerns about the authenticity of the results shown and can lead to image manipulation, unrealistic expectations, misleading or exaggerated images so that is a big concern in our industry.
A.I. can have a significant impact on the legitimacy and accuracy of plastic surgery before/after photos so I highly recommend you get all of your REAL photos and videos with your watermark, uploaded to your website, social media platforms, blog posts, etc. so you can prove their authentication by the posted dates.
A.I can also enhance your digital marketing efforts. By analyzing patient behavior, preferences, and demographics, A.I. algorithms can identify the most effective marketing channels, target specific patient segments, and optimize your ad campaigns.
A.I. can also produce content for you in the way of SEO content, blog posts, books, guides and social media posts to use as marketing tools.
By the way, I used A.I. to write this article. On the one hand, it was helpful to give me copy ideas. And on the other hand, it doesn’t talk the way I talk… yet. However, the more you use A.I., the more it emulates your tone and style.
A.I. can be your virtual assistant working 24/7, 7 days a week without taking a break or having to leave the office early. Think of all the tasks you and your staff currently waste time doing that AI can do for you. This presents numerous opportunities for growth, so it would behoove you to get comfortable with this game-changing technology.
Since Year 2000, Catherine Maley, MBA has been a cosmetic practice growth business and marketing consultant, author, international speaker, trainer, blogger and podcaster.
Catherine and her team specialize in growing plastic surgery practices using creative patient attraction, conversion, follow up and retention strategies as well as staff training to turn team members into converting rock stars.
Click below to read “Using A.I. to Grow Your Practice” in its original format in Aesthetic Society News, FALL 2023, volume 27, number 4.
