ATTENTION Plastic Surgeons . . .
“Don’t let the ad sales people make more profit from your practice than you are . . .
Catherine Maley, MBA
Aesthetic Industry Marketing Expert
Catherine Maley is a noted speaker, author and consultant in the Aesthetic Industry. As an aging female Baby-Boomer herself, she knows personally what it’s like to want to look as good as you feel and the emotions that go with that. She can help you navigate through the minds of your aesthetic patients so you attract more perfect patients and close more procedures.
For two years, she meticulously interviewed aesthetic patients to learn what they liked and didn’t like about their surgeons, the staff, the processes and their overall experience.
Insights into their buying patterns and their decision-making processes are compiled in her acclaimed book, Your Aesthetic Practice: A Complete Guide: What Your Aesthetic Patients Are Saying.
Hundreds of surgeons like yourself have used my proven marketing strategies to boost their profits and remove the frustration of expensive marketing and advertising that doesn’t work!”
After talking to literally hundreds of cosmetic surgeons like yourself, I learned this . . .
Nearly all of them WISH they NEVER had to do ANY marketing, and that word of mouth referrals would pack their waiting room.
But the truth is, only a lucky handful find themselves in this enviable position.
Let’s face it, you’re trained to be a surgeon, not a marketing expert. And if you feel out of your element trying to advertise, you’re not alone. But the reality is, you run a business. And to do well, businesses like yours need to advertise, even if you don’t want to.
And unfortunately, there are many willing to exploit this situation and convince you to spend thousands of dollars a month to “get your name out there” and build your “name recognition.” Honestly, most of it’s unproven trash that will only cause you frustration and to feel like you’re throwing your money down the drain on expensive advertising that is NOT impacting your bottom line like you need it to.
Ad sales reps love to tell you to be patient. That it takes expensive repetition before your phone will ring. So, you keep paying thousands of dollars, month after month and seeing limited or even no results.
The sales people promise you a fantastic response and great exposure to thousands of potential new patients. You don’t have to do anything except wait for the phone to ring — but does it? And even if it does ring, you have no way of knowing how they heard about you.
It Doesn’t Matter How Great You Are If You Don’t Have Enough Patients Visiting You . . .
I need to be blunt here . . . Patients don’t care about you. They only care about themselves.
The good news for you is that 76 million Baby Boomers want to look as good as they feel, AND they have the disposable income to make that happen! There is NO shortage of patients IF you know how to promote your aesthetic services to them.
The bad news is that other physicians and business people are capitalizing on this demand for aesthetic services so the competition is heating up. In order to not just survive, but prosper, you must rise above your competition and stand out as the best choice.
So, What’s the Secret to Attracting Cash Paying Patients to Your Practice . . .
It’s NOT expensive image-building advertising. That doesn’t work now or tomorrow or ever. And it’s not because you’re not on TV or don’t cater to celebrities. The answer is plain and simple: It’s personalized marketing!
The secret to attracting patients to your practice and keeping them is implementing proven effective direct marketing strategies. It’s about spending your advertising and marketing dollars ONLY on successful strategies that actually give you results and profits that you can track. Here’s another fact that may surprise you . . .
You lose 10% of your patient database every month they go without hearing from you. And you probably know, past patients are your cash cow patients. They’ll keep coming back. Unless you forget about them! Like most doctors, I assume you can’t afford to lose patients you’ve already spent time, money and effort in developing a relationship with, only to lose them to your competitor.
Here’s The Easiest Way to Attract Aesthetic Patients to Your Practice . . .
Clear and consistent communication with your existing patients is, by far, the fastest, easiest and cheapest way for you to grow a successful and prosperous aesthetic practice! They already know you, they like you and they trust you. And reaching out to them gives them a reason to return to you again and again.
I guarantee cosmetic patients will return and bring their friends to your practice if you build a relationship with them. That turns your patients into walking/talking testimonials and your very own cheerleading squad!
I have developed a complete Online Learning Center ONLY for this aesthetic industry.
It’s based on my years of extensive experience helping surgeons like you effectively market their cosmetic practice.
It’s called More Patients Academy and here’s what you get:
– 16 Online Training Modules ready for immediate viewing on a variety of patie attraction, staff-training, practice- building and leadershiptopics;
– Power Point Slides for each module so you can follow along and “swipe” the scripts and
strategies straight from my materials;
– Strategy Call with me personally to help guide you through sticking points that may come up;
The insider strategies you need to survive in today’s competitive marketplace are
laid out for you in these practice-building modules:
- How To Differentiate YOU From Your Competitors
- How Your Staff Can Market You While You’re in Surgery
- How To Dramatically Increase Your Email Results
- How To Run Your Practice Like a Business
- How To Convert Callers to Appointments
- How To Comfortably Convert Consultations
- How To Follow Up AFTER the Consultation that Didn’t Book
- How To Set Up a Reliable and Predictable Marketing Plan
- How To Hold a Patient Event that is Fun AND Profitable
- How to Market to All Generations Without Going Broke
- How to Double Your Revenues This Year
- How to Position Your Physician as the BEST CHOICE
- How to Get 10 More 5-Star Patient Reviews Within 30 Days
- How to Sell Retail
- How to Advertise to Get a Response
And just to sweeten the deal, when you join now, you will receive….
FREE BONUS #1: A free sample module called, “New Year. New Plan. New Patients”. This alone will open your mind to creative patient attraction your competitors don’t know about;
FREE BONUS #2: Free downloadable copy of my popular book, “Your Aesthetic Practice/What Your Patients Are Saying” because when you understand your patients better, they become raving fans;
FREE BONUS #3: 1-on-1 personal strategy call with me to get into specifics about your own situation since each practice is different with its own personality.
My fees are $15,000 per day for a live practice assessment but you won’t pay anywhere near that when you ACT NOW and you get the bonuses for Free too!
But don’t delay. This Special Offer Price will go away soon as well as the Free Bonuses.
After that, the price will go up and the bonuses will disappear.
“See” you there –
P.S. More Patients Academy Catherine took 17 years to develop and to turn into simple-to-use modules to get you what you want…….more patients and more profits. But don’t delay, the Limited Time Offer + Free Bonuses will go away soon after the Introductory Period.