The #1 Reason Cosmetic Patients Choose YOU is an emotional one so the better
you understand the cosmetic patient, the more likely you are to bond with them
and make them feel comfortable to move forward with you.
You and your staff spend up to an hour with a prospective patient talking with
them and showing them your social proof.
You explain the procedure and then go over the quote and then what happens?
The majority of the time you get the dreaded, “I gotta think about it.” Ugh!
It makes you feel like you’re spinning your wheels and wasting your time,
How a Cosmetic Patient Thinks
To help you understand the inner workings of the cosmetic patient’s mind,
I personally interviewed cosmetic patients to figure out why they said yes to
one surgeon and no to the others.
The majority of those interviewed were female with the
medium age being 44 years old and they were scattered
throughout the US.
My objective was to determine trends and commonalities
so here are some of my key findings:
- 90% of the time, the confidence in the surgeon’s ability and positive
staff interaction were more important than price;
- 75% went on multiple consultations before deciding (the majority of
those who went on one consultation did so after a glowing recommendation
from their friend, family member or colleague;
- Long waiting times and feeling hurried were a reoccurring complaint
that hurt the relationship; and
- The better the staff, the less time the surgeon had to spend with the
patient during the consultation.