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#1 Stress as a Plastic Surgeon

It doesn’t matter if you’ve been in practice 5 years or 20 years… The #1 stress as a plastic surgeon is finding a solid patient attraction channel you can count on to bring in new patients.

Nothing else matters. Not your new office, your new laser, or your unbelievable coordinator.

If you don’t have cosmetic patients saying yes to you and giving you money, you’re in trouble.

Think of cosmetic patients as your oxygen. When you have a steady flow of cosmetic patients saying yes to you, you breathe easy.

When you don’t, your breathing is cut off and you won’t survive for long.

And it never quits. The anxiety. Even when you’re booked out, aren’t you waiting for the other shoe to drop?

The well was running over and now it’s dry.

BEAUTY AND THE BIZ

Beauty and the Biz is for Plastic Surgeons who know they don’t know everything and are open to discovering the pearls to grow and scale a sellable asset when they’re ready to exit.

Listen in as Catherine interviews surgeons who talk about the business and marketing side of plastic surgery and listen to Catherine’s pearls from consulting with plastic surgeons since Year 2000.

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On the other hand….

When you have a solid patient attraction system in place, you breathe easy.

If your system consists of spending thousands of dollars every month on advertising, that’s part of the plan but NOT the whole plan.

An easier way is to let your existing patients bring you, new patients, in creative ways.

This not only significantly reduces spending on new patient adverting, but it also increases patient retention, which is a very good thing.

Why?

Because referred patients have a higher conversion rate than “Internet stranger patients”. Referred patients also spend more per transaction and are more likely to return, so their lifetime value is much greater.

This makes patient referral programs the most cost-effective AND lucrative marketing strategy that your practice can possibly employ.

By the way, you can learn a lot when looking at how other industries use referral programs to grow their businesses. Here are a few:

  1. PayPal. They literally gave away free money, and it worked out great for them. And this was before social media!
  2. Airbnb. A single user in China led to thousands of signups and hundreds of bookings in a single month.
  3. Uber. They’ve been in a unique position to run multiple referral programs at once – for both users and for drivers.
  4. $1,000 for both advocate and friend, with quite a star-studded list of advocates!
  5. Amazon Prime.Likely one of the most heavily used referral programs in recent times.
  6. When the front page of the Internet decides to run a referral program, it’s worth looking into.

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A Complete Guide to Understanding Your Aesthetic Patient and Growing Your Aesthetic Practice. Catherine Maley, MBA went straight to the aesthetic patient to get the answers you need to succeed with your patients.

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Obviously, you are not going to pay cash for patient referrals due to fee-splitting issues; however, that is no reason to close your mind to a referral program.

You may not be allowed to pay for referrals directly like other businesses can, but you are certainly allowed to grow your practice strategically and ethically so it behooves you to keep an open mind.

A referral program is a deliberate, systematic way of encouraging patients to refer you to others.

But you can’t “hope” your current patients will spread the word about you.

Between their hectic work schedules and a never-ending list of social and family obligations, your marketing strategy is the last thing on their minds.

So, you need to put it on their minds and make the referral process as easy as possible for them, turning your loyal patients into your biggest brand advocates.

TESTIMONIALS

5/5
"Catherine outlined a plan that put key metrics in place, gave us a clear plan to follow throughout the year and trained our staff to increase their conversions by at least 10%. Since engaging with Catherine, I’m happy to report that revenues are up 15% over the last three months - 22% in the last month alone! I highly recommend Catherine’s consulting services to any practice looking for “best practice” additions to their operation."
Robert Sigal, MD
Robert Sigal, MD
"I have finally tapped into the most efficient way to grow my cosmetic practice and that is to “fish in the pond of my own patients”. When patients return to my practice, over 85% will purchase another service, product, or procedure. Not only was it worth over $200,000 in revenues this past year, it also reminds my patients I’m still around so they don’t wander off to my competitors. Catherine’s group has far exceeded our expectations and goals we had set up for them to achieve."
Victor Ferrari, MD
Victor Ferrari, MD
"Our consult conversions were running at 40-50%. Then we attended Catherine’s online training and implemented her strategies. They immediately increased conversion rates to 75-80%."
Anthony Corrado, MD
Anthony Corrado, MD
"I know how to run a profitable practice; however, it was not without major staff issues, inefficiencies and unproductive drama. With Catherine's guidance, I reorganized staff, set up processes for them to carry more of the workload and hold them accountable so I have more time to focus on patient care. The changes we put in place and the staff training to convert more callers and consultations will easily increase my revenues by 15% as well as save us time, money and costly mistakes. "
Evan Sorokin, MD
Evan Sorokin, MD
"Working with Catherine and her team has been very profitable. We’re only half way through the year and I’m up $200K and I’m booked out for the next 2 months even though we typically go into our slow summer months now. Her recent promotion brought in an extra $63,782 with more surgeries scheduled. I never realized how much money was sitting in my patient list but I’m a believer now!"
Robert Langdon, MD
Robert Langdon, MD
"Catherine Maley has one of the best Marketing Minds in the aesthetic industry, bar none. She understands the aesthetic patient and she also understands the challenges and frustrations we face as aesthetic surgeons. You will benefit from Catherine's tools whether you are new in practice or a seasoned professional.Turn to Catherine for guidance - she knows what she's talking about."
Edwin Williams, MD
Edwin Williams, MD
“Catherine’s Cosmetic Patient Marketing Service has been a great addition to our practice-building overall plan. While we still invest in our online presence, we also found immense value in the internal marketing efforts. We especially like that all results are tracked so we know we are getting a great return ... last year it was 1,148% and no staff time was used. That’s a much easier way to grow my cosmetic practice.”
Mark Mason, MD
Mark Mason, MD
"Catherine Maley turned our practice around. We converted more consultations in one week than we did in an entire month. Our practice went from a painful 50% no show rate to a remarkable 85% show rate. Even more impressive was our close ratio - from 35% to 80% and still increasing. We would recommend her to any practice that’s looking to not only increase their profits today, but sustain a healthy flow of income for many years to come. Thanks Catherine!"
Sam Assassa, MD
Sam Assassa, MD
"Catherine found me the best patient care coordinator I could have asked for. She worked out a payment plan that was fair to me and motivating to my coordinator. She also provided training tools to help my coordinator convert better, even though she was already experienced. The results have been phenomenal. So good, in fact, that my income increased 250% and I’m booked out for 3 months. Don’t waste any more time or money doing it yourself. Outsource to someone you trust!"
Andrew Lofman, MD
Andrew Lofman, MD
"Since we’ve been working with Catherine and her team for the past 5 months, we’ve brought in $79K in surgeries and have booked an additional 17 surgical procedures and 20 non-invasive body procedures since then. This does not include the additional new patient referrals and revenues we are seeing from the on-going nurturing of my current patient database."
Verne Weisberg, MD
Verne Weisberg, MD
"I had given my staff the goal to convert at least $35K per week in surgeries AND I gave them the tools to help which was Catherine’s Online Learning Center at More Patients Academy. They watched Catherine’s modules and implemented her strategies and converted $80K! That equaled a 2,550% ROI. Nice!"
Adam Stein, MD
Adam Stein, MD
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What makes for a good referral program? 

In order for a referral program to make a real impact on the growth of your cosmetic practice, the following key elements need to be in place:

  • Easy for patients to understand
  • Simple for staff to use
  • Compelling but profitable
  • Easy to track results
  • Fun & focused on patients rather than on you

If this makes sense to you, check out the KiSS Rewards Club that is designed specifically for plastic surgery practices looking to grow their practices in the easier, cheaper, and faster way.

Catherine Maley

Catherine Maley
Catherine is a business/marketing consultant to plastic surgeons. She speaks at medical conferences all over the world on practice building, marketing and the business side of plastic surgery. Get a Free Copy of her popular book, Your Aesthetic Practice: What Your Patients Are Saying View Author Profile.

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