You have to take the good with the bad.
If you aren’t happy with the leads coming your way, take a look at what
you are doing to attract them.
The quality of the leads is dependent on your marketing message and
media used to attract new patient leads since the goal of marketing is to attract serious plastic surgery candidates to you and repel those who are
not serious.
But let’s say you know you’re doing a good job marketing YOU. You make videos, you post on Instagram, you
answer questions online, and you pay to advertise.
Why aren’t these leads you’ve spent a fortune to get NOT converting?
Thanks to the sheer amount of marketing messages, stiff competition, confusing information about cosmetic
procedures and fickle consumer patients are three big reasons you are struggling.
That’s what is leading to a waste of your valuable time and holes in your surgery schedule. Not to mention the
anxiety you and your staff feel when your efforts go to waste.
But after working with plastic surgeons since Year 2000, another huge part of it is what happens to that lead.
When it comes to lead conversion, the 2 deadly sins are bad phones and weak consults.
I’m sorry to point the finger at your staff but the good news is, it’s easy to fix so let’s break it down:
Deadly Sin #1: Bad Phones
A big mistake that’s ruining your marketing efforts is having bad phones.
Here’s the scenario….
You have spent a fortune re-designing your website to ensure Google and their rules don’t ban you from the
Internet and you work with a company to get your SEO in shape so prospective patients can find you online.
You are most likely spending advertising dollars on Real Self, Google Adwords, banner ads and directories
which isn’t cheap.
Next, you tackled your physical office by spending another small fortune designing your office to cater to
cosmetic patients who have the disposable income for your services so you give them a nice atmosphere
when they visit…
Then, you conquered the world of social media. You’ve hired a team to blog for you, write content, and update
your FB page regularly. You even assigned an internal staff person to be your “social media ambassador”. This
is costing you time and money but you’re sure it’s helping.
So, the stage is set and you are ready for new cosmetic patients.
And all your efforts are working!! Prospective cosmetic patients found you online, they learned enough about
you and they are confident you are a great choice to help them with their needs.
They eagerly call your office with anticipation knowing you are a first-class practice ONLY TO HEAR….
“Doctor’s office. Please hold”…. Click and now waiting?
A disinterested receptionist with no enthusiasm?
A friendly receptionist who doesn’t know anything?
This WAS NOT the image or experience your callers expected.
That “incongruence” between your image portrayed to the prospective cosmetic patient is lost when that image
is not carried through to your receptionist and how they handle new callers on the phone.
What a waste to lose that cash-paying patient before you ever got to meet them.
