Increase the # of referrals they give you
Each of your patients have, on average, a circle of 150-250 people they know (family,
friends, neighbors, colleagues, gym buddies and so on).
Make it easy for them to talk about you AND refer you to them.
Have customized business-sized “Get To Know Us” cards printed with a special offer
to experience your services for the first time.
These cards should be distributed everywhere possible:
- On your checkout counter
- On checkout counters of your alliances
- In nearby gyms, salons, retail shops
- Mailed to your current patients to pass along, and so on.
However, due to fee-splitting laws, you cannot tie a cash reward your patients get
for referring new patients to you but you can thank them profusely 😉
BUT…..Don’t Bother Doing the Above Until You Read This:
No matter how many creative strategies you come up with, nothing beats customer
service for patient satisfaction, retention, referrals and 5-star reviews.
Cosmetic patients with credit cards want to feel cared for and cared about.
I am still surprised how often I spend thousands of dollars on injectables or lasers
and never hear a peep out of anyone afterwards.
Nobody checks in to see how I’m doing. It makes me feel like they don’t care.
Your patients feel the same way. If you don’t care enough about how their treatment
went, they are not going to care about you when it’s time to spend more money on
cosmetic rejuvenation or surgery.
Have protocol in place to email/call/text the evening of a treatment to be sure all is
There’s a chance you’re saying right now, “I’m not looking for trouble” but there’s a
different way to look at it. Trouble would be the unhappy patient who silently disappears
to your competitor and tells all of their friends. That’s the reverse of referrals… it’s the
new patient deterrent problem.
It’s much cheaper and easier to make a patient happy than it is to replace them with
another new patient, so take care of your patients and they will take care of you.
Note: If you still think new patients is the way to go but your coordinator is having trouble
converting these new patients you’ve spent a fortune to get, have her join me at The Converting Club.
I guarantee she will convert 10-15% more consultations once she learns how to professionally represent
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