Images for (8)

Share This Post

5 Tips to Marketing Plastic Surgery Procedures

Don’t waste any more time or money marketing plastic surgery procedures to attract more cosmetic patients until you read this blog, because I’ll show you how to spend less while doubling your results.

To date, I have produced more than $21 million for my clients using creative patient attraction strategies, so I’m considered the business and marketing partner every cosmetic surgery practice needs to survive in this competitive environment.

So, let’s talk about marketing Plastic Surgery Procedures.

Prospective cosmetic patients have more choices now than ever before so marketing cosmetic surgery effectively takes strategy.

Here are 5 Tips to do smart marketing so you spend less while doubling your result:

1. Define Your “Preferred Plastic Surgery Patient” First

When marketing through mass media channels, you are talking to everybody and nobody.  You’ve probably heard the saying, “You can’t be everything to everybody.”

All plastic surgery patients are not created equal. They are at different stages of life so they have different values, interests, biases and backgrounds.

why marketing plastic surgery procedures matters

You also have to consider different generations’ ages, ethnicities, genders, social-economics and consumer trends.

That means target marketing is vital so you focus in order to save money and get a good result.

Cater to the group you consider your preferred cosmetic surgery patients, whether it be a particular age group or procedure.

Then, learn the demographics and needs of that group. For example, are they professionals or soccer moms? Are they single or married? Are they homeowners or renters?

Now you to want to be where they are on the Internet, the news sources they follow, the blogs they read and so on.

This is important because only a certain percentage of the population will invest in cosmetic enhancement so they must self-identify they are interested in your services by clicking on your blog, podcast, ads, banners, articles, before/after photos, reviews and directories.

By marketing plastic surgery to the right niche market, you’ll be more profitable.

You won’t waste your effort, time or money by throwing out your message to consumers who have no interest in your services.

2. Start with Your Current Patients

While you’re waiting for your mass media marketing strategies to take hold, implement some “fast-acting” marketing strategies that give you revenues now.

Start with your current cosmetic surgery patient base. They already know, like and trust you. That means they’re much more apt to respond to your marketing efforts and bring you new patients.

how marketing plastic surgery procedures works

Your current patients are also your lowest-hanging fruit, since a patient who wants to look good today will want that again and again, so keep in touch via email, text and social media.

And, offer an easy and compelling way for your patients to return more often, refer their friends, approve use of their before/after photos and share you on social media with their online friends and followers.

If you need help with that, check out It’s my own cosmetic patient attraction, conversion and retention platform that works like a charm.

The best referrals will always come from satisfied cosmetic patients who were treated well and who got a great result.

But here’s the secret… When they do refer someone to you, thank them and show your appreciation for their support. 

Because when you make someone feel appreciated, they want to help you even more.

3. Facebook Advertising

Since online advertising rates continue to increase, you need smarter advertising strategies to help you get in front of would-be patients.

So here’s an idea for Facebook advertising. Use your current patient email list in your Facebook audiences when setting up a Facebook ad campaign.

That means you add your own patient list as a “look-a-like” audience in your ad campaign.

Facebook will analyze your patient list to send your ad to others on Facebook that mirror the similarities of your current patients on that list.

This way, your current cosmetic patients will see you in their Facebook stream. That alone may compel them to reach out to you or, at least, like and share your posts and ads with their friends on Facebook.

4. Social Media Booth

Social media is here to stay so please embrace it. It’s free; however, that means you need to spend time creating entertaining content to create a following.

But this has to happen frequently and consistently so here’s a shortcut to help… set up a corner of your office as your social media booth.

Order a customized back drop stand with your logo and website on it so all photos and videos show your contact information in the background.

Now use your visiting patients to create content….

  • You can interview them to talk about their experience with you,
  • They can sing your praises to their social media friends,
  • They can take selfies with you and your staff and so on.

And the best part is, you can BOTH post on your own social media platforms so you have two audiences seeing you.

marketing plastic surgery procedures

5. Lastly, Track Your Results 

Please ask every new patient how they heard about you and track every click so you know what your audience likes and responds to so you can do more of that.

There’s plenty of technology to help you do this. You can code your ads, use tracking phone lines or have your patients present a message for a special offer you mentioned in your patient emails, social posts and ads.

Regularly pull reports to determine where your marketing results are coming from because that’s where you want to invest your marketing budget.

Don’t guess. Take the emotion and anecdotes out of it and look at the numbers since they are facts – not fiction.

So the point is, when marketing plastic surgery procedures, it takes different messages using different platforms and consistency, as well as a ton of repetition to connect with your current patients and your new preferred cosmetic patients so you catch them when they are ready for cosmetic rejuvenation.

Because if they aren’t ready for your services today, they will be three, six, nine months from now and you want to be there.

If you could use some help with this, let’s talk. Click on the link below to schedule a free strategy call with me to map out your own marketing plan for better results.

Checkout My Podcast – Beauty and the Biz

See more on my YouTube Channel:

catherine-maley-book- 1


A Complete Guide to Understanding Your Aesthetic Patient and Growing Your Aesthetic Practice. Catherine Maley, MBA went straight to the aesthetic patient to get the answers you need to succeed with your patients.


Catherine Maley

Catherine Maley

Catherine is a business/marketing consultant to plastic surgeons. She speaks at medical conferences all over the world on practice building, marketing and the business side of plastic surgery. Get a Free Copy of her popular book, Your Aesthetic Practice: What Your Patients Are Saying View Author Profile.

More To Explore