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5 Tips to Marketing Plastic Surgery Procedures

Don’t waste any more time or money marketing plastic surgery procedures to attract more cosmetic patients until you read this blog, because I’ll show you how to spend less while doubling your results.

To date, I have produced more than $21 million for my clients using creative patient attraction strategies, so I’m considered the business and marketing partner every cosmetic surgery practice needs to survive in this competitive environment.

So, let’s talk about marketing Plastic Surgery Procedures.

Prospective cosmetic patients have more choices now than ever before so marketing cosmetic surgery effectively takes strategy.

Here are 5 Tips to do smart marketing so you spend less while doubling your result:

1. Define Your “Preferred Plastic Surgery Patient” First

When marketing through mass media channels, you are talking to everybody and nobody.  You’ve probably heard the saying, “You can’t be everything to everybody.”

All plastic surgery patients are not created equal. They are at different stages of life so they have different values, interests, biases and backgrounds.

why marketing plastic surgery procedures matters

You also have to consider different generations’ ages, ethnicities, genders, social-economics and consumer trends.

That means target marketing is vital so you focus in order to save money and get a good result.

Cater to the group you consider your preferred cosmetic surgery patients, whether it be a particular age group or procedure.

Then, learn the demographics and needs of that group. For example, are they professionals or soccer moms? Are they single or married? Are they homeowners or renters?

Now you to want to be where they are on the Internet, the news sources they follow, the blogs they read and so on.

This is important because only a certain percentage of the population will invest in cosmetic enhancement so they must self-identify they are interested in your services by clicking on your blog, podcast, ads, banners, articles, before/after photos, reviews and directories.

By marketing plastic surgery to the right niche market, you’ll be more profitable.

You won’t waste your effort, time or money by throwing out your message to consumers who have no interest in your services.

2. Start with Your Current Patients

While you’re waiting for your mass media marketing strategies to take hold, implement some “fast-acting” marketing strategies that give you revenues now.

Start with your current cosmetic surgery patient base. They already know, like and trust you. That means they’re much more apt to respond to your marketing efforts and bring you new patients.

how marketing plastic surgery procedures works

Your current patients are also your lowest-hanging fruit, since a patient who wants to look good today will want that again and again, so keep in touch via email, text and social media.

And, offer an easy and compelling way for your patients to return more often, refer their friends, approve use of their before/after photos and share you on social media with their online friends and followers.

If you need help with that, check out www.KiSSLoyaltyClub.com. It’s my own cosmetic patient attraction, conversion and retention platform that works like a charm.

The best referrals will always come from satisfied cosmetic patients who were treated well and who got a great result.

But here’s the secret… When they do refer someone to you, thank them and show your appreciation for their support. 

Because when you make someone feel appreciated, they want to help you even more.

3. Facebook Advertising

Since online advertising rates continue to increase, you need smarter advertising strategies to help you get in front of would-be patients.

So here’s an idea for Facebook advertising. Use your current patient email list in your Facebook audiences when setting up a Facebook ad campaign.

That means you add your own patient list as a “look-a-like” audience in your ad campaign.

Facebook will analyze your patient list to send your ad to others on Facebook that mirror the similarities of your current patients on that list.

This way, your current cosmetic patients will see you in their Facebook stream. That alone may compel them to reach out to you or, at least, like and share your posts and ads with their friends on Facebook.

4. Social Media Booth

Social media is here to stay so please embrace it. It’s free; however, that means you need to spend time creating entertaining content to create a following.

But this has to happen frequently and consistently so here’s a shortcut to help… set up a corner of your office as your social media booth.

Order a customized back drop stand with your logo and website on it so all photos and videos show your contact information in the background.

Now use your visiting patients to create content….

  • You can interview them to talk about their experience with you,
  • They can sing your praises to their social media friends,
  • They can take selfies with you and your staff and so on.

And the best part is, you can BOTH post on your own social media platforms so you have two audiences seeing you.

marketing plastic surgery procedures

5. Lastly, Track Your Results 

Please ask every new patient how they heard about you and track every click so you know what your audience likes and responds to so you can do more of that.

There’s plenty of technology to help you do this. You can code your ads, use tracking phone lines or have your patients present a message for a special offer you mentioned in your patient emails, social posts and ads.

Regularly pull reports to determine where your marketing results are coming from because that’s where you want to invest your marketing budget.

Don’t guess. Take the emotion and anecdotes out of it and look at the numbers since they are facts – not fiction.

So the point is, when marketing plastic surgery procedures, it takes different messages using different platforms and consistency, as well as a ton of repetition to connect with your current patients and your new preferred cosmetic patients so you catch them when they are ready for cosmetic rejuvenation.

Because if they aren’t ready for your services today, they will be three, six, nine months from now and you want to be there.

If you could use some help with this, let’s talk. Click on the link below to schedule a free strategy call with me to map out your own marketing plan for better results.

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TESTIMONIALS

5/5
"Catherine outlined a plan that put key metrics in place, gave us a clear plan to follow throughout the year and trained our staff to increase their conversions by at least 10%. Since engaging with Catherine, I’m happy to report that revenues are up 15% over the last three months - 22% in the last month alone! I highly recommend Catherine’s consulting services to any practice looking for “best practice” additions to their operation."
Robert Sigal, MD
Robert Sigal, MD
"I have finally tapped into the most efficient way to grow my cosmetic practice and that is to “fish in the pond of my own patients”. When patients return to my practice, over 85% will purchase another service, product, or procedure. Not only was it worth over $200,000 in revenues this past year, it also reminds my patients I’m still around so they don’t wander off to my competitors. Catherine’s group has far exceeded our expectations and goals we had set up for them to achieve."
Victor Ferrari, MD
Victor Ferrari, MD
"Our consult conversions were running at 40-50%. Then we attended Catherine’s online training and implemented her strategies. They immediately increased conversion rates to 75-80%."
Anthony Corrado, MD
Anthony Corrado, MD
"I know how to run a profitable practice; however, it was not without major staff issues, inefficiencies and unproductive drama. With Catherine's guidance, I reorganized staff, set up processes for them to carry more of the workload and hold them accountable so I have more time to focus on patient care. The changes we put in place and the staff training to convert more callers and consultations will easily increase my revenues by 15% as well as save us time, money and costly mistakes. "
Evan Sorokin, MD
Evan Sorokin, MD
"Working with Catherine and her team has been very profitable. We’re only half way through the year and I’m up $200K and I’m booked out for the next 2 months even though we typically go into our slow summer months now. Her recent promotion brought in an extra $63,782 with more surgeries scheduled. I never realized how much money was sitting in my patient list but I’m a believer now!"
Robert Langdon, MD
Robert Langdon, MD
"Catherine Maley has one of the best Marketing Minds in the aesthetic industry, bar none. She understands the aesthetic patient and she also understands the challenges and frustrations we face as aesthetic surgeons. You will benefit from Catherine's tools whether you are new in practice or a seasoned professional.Turn to Catherine for guidance - she knows what she's talking about."
Edwin Williams, MD
Edwin Williams, MD
“Catherine’s Cosmetic Patient Marketing Service has been a great addition to our practice-building overall plan. While we still invest in our online presence, we also found immense value in the internal marketing efforts. We especially like that all results are tracked so we know we are getting a great return ... last year it was 1,148% and no staff time was used. That’s a much easier way to grow my cosmetic practice.”
Mark Mason, MD
Mark Mason, MD
"Catherine Maley turned our practice around. We converted more consultations in one week than we did in an entire month. Our practice went from a painful 50% no show rate to a remarkable 85% show rate. Even more impressive was our close ratio - from 35% to 80% and still increasing. We would recommend her to any practice that’s looking to not only increase their profits today, but sustain a healthy flow of income for many years to come. Thanks Catherine!"
Sam Assassa, MD
Sam Assassa, MD
"Catherine found me the best patient care coordinator I could have asked for. She worked out a payment plan that was fair to me and motivating to my coordinator. She also provided training tools to help my coordinator convert better, even though she was already experienced. The results have been phenomenal. So good, in fact, that my income increased 250% and I’m booked out for 3 months. Don’t waste any more time or money doing it yourself. Outsource to someone you trust!"
Andrew Lofman, MD
Andrew Lofman, MD
"Since we’ve been working with Catherine and her team for the past 5 months, we’ve brought in $79K in surgeries and have booked an additional 17 surgical procedures and 20 non-invasive body procedures since then. This does not include the additional new patient referrals and revenues we are seeing from the on-going nurturing of my current patient database."
Verne Weisberg, MD
Verne Weisberg, MD
"I had given my staff the goal to convert at least $35K per week in surgeries AND I gave them the tools to help which was Catherine’s Online Learning Center at More Patients Academy. They watched Catherine’s modules and implemented her strategies and converted $80K! That equaled a 2,550% ROI. Nice!"
Adam Stein, MD
Adam Stein, MD
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Catherine Maley

Catherine Maley

Catherine is a business/marketing consultant to plastic surgeons. She speaks at medical conferences all over the world on practice building, marketing and the business side of plastic surgery. Get a Free Copy of her popular book, Your Aesthetic Practice: What Your Patients Are Saying View Author Profile.

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