As a plastic surgeon, which quadrant are YOU in?
Sadly, most plastic surgeons are stuck in the “self-employed” quadrant. Yes, you work for yourself (and Uncle Sam), but most probably you cannot take a 6-week vacation without a severe negative impact on your business and your income.
If you want to become wealthy AND enjoy life, you need to move to the right side of the quadrant.
But let’s be honest: Do you have a team of superstars that work hard for YOU?
Can you leave your practice for a few weeks, come back and find your practice in better shape that before you left?
In order to move to the upper right quadrant of financial and time freedom, you need to focus on the following:
The Team Supporting Your Plastic Surgeon Practice
You can’t do this alone and you can’t be the only revenue generator in your practice. That leaves you vulnerable. If you’re not working, no money is coming in. So you either are always there keeping the cash flowing or you’re not there but, then you’re worrying and/or feeling guilty for not being there. You can’t win with this business model.
A better way is to find other revenue-generators and supporting staff that take the pressure off you and build their own revenue streams. For example, if you’re currently producing 95% of all revenues in your practice, a goal is to get that down to 75% and then 50% and even 30%.
BUT that doesn’t happen quick and easy. Finding the right team players takes a lot of effort upfront, but it is essential when building a sustainable business/practice.
For starters, WHO would you bring on? Another surgeon, nurse injectors, laser techs, aestheticians, experienced coordinators who know how to convert?
Figure that out first and then be extremely clear with them about your vision and expectations as well as….