The most successful plastic surgeons have discovered how to spend less and get better results when they attract the best patients with target marketing.
Challenges Marketing to Plastic Surgery Patients
There are too many marketing channels for plastic surgery patients to find you. SEO, PPC, Blog, directories, articles, billboards, print ads, social media and youtube to name a few.
That creates too much noise for a prospective patient to sift through all the marketing messages coming at them daily. We humans only have so much brain power to process information, so, to simplify things in our head, we unconsciously acknowledge or ignore what we are seeing and hearing.
There are also too many technology choices. For decades, invasive plastic surgery that included anesthesia, scarring and downtime was the go-to path to looking your best. Now, a never-ending stream of non-surgical procedures and treatments are being introduced to the industry. This creates a huge demand for less invasive treatments.
But this introduction of non-surgical procedures also creates confusion for the patient who now has to sift through these limitless options. That creates a confused patient and a confused patient is typically a patient who procrastinates and is paralyzed with indecision.
And, if that weren’t enough, plastic surgeons also need to take into account the multi-generations they are marketing to, who can range from young patients in their 20’s to mature patients in their 70s and 80s.
These generational differences must be taken into account when marketing to plastic surgery patients. Each generation has their preferences, biases and marketing channels they use to get their information.
So, what do you do to attract new plastic surgery patients?