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Avoid Bad Patients with New Technology

Week 5 Blog 2024 4 Avoid Bad Patients with New Technology

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Imagine this scenario: you invest in a new technology that promises to help you avoid bad patients while being an excellent addition to your menu of services and attracting a wider audience of prospective patients.

You envision this innovation being a game-changer and a surefire moneymaker that practically “sells itself”.

However, before you heavily invest your time, money and effort in introducing this, it’s crucial to identify who is NOT a good target audience, just as much as knowing who is.

Because the last thing you need is for this investment to backfire, harming your reputation with bad reviews, creating negative dynamics with your staff, and worst of all, causing loyal patients to quietly leave your practice.

Not every patient will be the ideal candidate for an innovation you want to offer. So, to save you time and money and help ensure higher patient satisfaction, be sure you are saying NO to these problematic cosmetic patients:

Patients with Unrealistic Expectations

One of the primary groups to avoid targeting is patients with unrealistic expectations. These patients who expect dramatic transformations or instant results that the new technology cannot deliver will give you grief. They often base their expectations on celebrity looks or heavily edited social media images. Despite thorough consultations, managing their dissatisfaction post-procedure can be challenging and can negatively impact your practice’s reputation.

Tip: During initial consultations, clearly communicate the realistic outcomes and limitations of the new technology. Use your own before-and-after photos of previous patients (or your staff) to set appropriate expectations.

Avoid Bad Patients with New Technology: Week 5 Blog 2024 3

Avoid Bad Patients with New Technology: Patients Seeking Immediate Results

Some patients seek immediate results and might not have the patience for the gradual improvements that some new technologies offer. For example, non-invasive treatments requiring multiple sessions to get a result, can be frustrating for patients expecting quick fixes.

Tip: Educate patients on the process and timeline for visible results. This helps set realistic expectations and reduces the likelihood of dissatisfaction.

Avoid Bad Patients with New Technology: Patients Heavily Influenced by Social Trends

Patients heavily influenced by the latest trends or fads might not be the best candidates for new technology. Their interest may be fleeting, and they may not fully understand or value the benefits of the procedure.

Avoid Bad Patients with New Technology: Week 5 Blog 2024 2

These patients are often looking for the latest and greatest without considering if it truly suits their aesthetic goals.

Tip: Focus on educating patients about the long-term benefits and suitability of the technology for their specific concerns, rather than the trendiness of the procedure.

Avoid Bad Patients with New Technology: Financially Unstable Patients

Introducing new technology often comes with higher costs, both for the practice and the patient. Targeting patients who are not financially secure can lead to payment issues and dissatisfaction. These individuals might feel pressured or regret spending so much on a procedure they can’t comfortably afford.

Tip: Offer transparent pricing and discuss financing options. Ensure patients understand all costs involved before proceeding with the procedure.

Avoid Bad Patients with New Technology: Healthy vs. Unhealthy Candidates

Patients taking specific medications or have compromised immune systems, bleeding disorders, or severe allergies may face higher risks during and after the procedure. And watch out for patients with psychological conditions such as body dysmorphic disorder (BDD).

Tip: Ask lots of questions and review the patient’s medical history carefully during the consultation to help identify any potential risks.

Avoid Bad Patients with New Technology: Patients with Poor Compliance History

Patients who have previously demonstrated poor compliance with post-operative care instructions or follow-up appointments might not be suitable candidates for new technology. Non-compliance can lead to suboptimal results and increased risk of complications or less then stellar results.

Tip: Review the post-procedure care instructions during the consultation process and have them sign them agreeing they understand.

Avoid Bad Patients with New Technology: Week 5 Blog 2024 5

Conclusion

By saying NO to the wrong patients, you avoid unnecessary grief, ensure higher patient satisfaction and better results. This protects your practice’s reputation but also enhances the overall patient experience, leading to loyalty and referrals.

If you need help selecting the right services and a marketing plan to ensure they’re profitable, you can schedule a Free Consultation with me here:

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TESTIMONIALS

Rated 5 out of 5
"Catherine outlined a plan that put key metrics in place, gave us a clear plan to follow throughout the year and trained our staff to increase their conversions by at least 10%. Since engaging with Catherine, I’m happy to report that revenues are up 15% over the last three months - 22% in the last month alone! I highly recommend Catherine’s consulting services to any practice looking for “best practice” additions to their operation."
drsigal 3
Robert Sigal, MD
"I have finally tapped into the most efficient way to grow my cosmetic practice and that is to “fish in the pond of my own patients”. When patients return to my practice, over 85% will purchase another service, product, or procedure. Not only was it worth over $200,000 in revenues this past year, it also reminds my patients I’m still around so they don’t wander off to my competitors. Catherine’s group has far exceeded our expectations and goals we had set up for them to achieve."
Victor Ferrari, MD
Victor Ferrari, MD
"Our consult conversions were running at 40-50%. Then we attended Catherine’s online training and implemented her strategies. They immediately increased conversion rates to 75-80%."
Anthony Corrado, MD
Anthony Corrado, MD
"I know how to run a profitable practice; however, it was not without major staff issues, inefficiencies and unproductive drama. With Catherine's guidance, I reorganized staff, set up processes for them to carry more of the workload and hold them accountable so I have more time to focus on patient care. The changes we put in place and the staff training to convert more callers and consultations will easily increase my revenues by 15% as well as save us time, money and costly mistakes. "
Evan Sorokin, MD
Evan Sorokin, MD
"Working with Catherine and her team has been very profitable. We’re only half way through the year and I’m up $200K and I’m booked out for the next 2 months even though we typically go into our slow summer months now. Her recent promotion brought in an extra $63,782 with more surgeries scheduled. I never realized how much money was sitting in my patient list but I’m a believer now!"
Plastic Surgeon Consulting Services
Robert Langdon, MD
"Catherine Maley has one of the best Marketing Minds in the aesthetic industry, bar none. She understands the aesthetic patient and she also understands the challenges and frustrations we face as aesthetic surgeons. You will benefit from Catherine's tools whether you are new in practice or a seasoned professional.Turn to Catherine for guidance - she knows what she's talking about."
Edwin Williams, MD
Edwin Williams, MD
“Catherine’s Cosmetic Patient Marketing Service has been a great addition to our practice-building overall plan. While we still invest in our online presence, we also found immense value in the internal marketing efforts. We especially like that all results are tracked so we know we are getting a great return ... last year it was 1,148% and no staff time was used. That’s a much easier way to grow my cosmetic practice.”
Mark Mason, MD
Mark Mason, MD
"Catherine Maley turned our practice around. We converted more consultations in one week than we did in an entire month. Our practice went from a painful 50% no show rate to a remarkable 85% show rate. Even more impressive was our close ratio - from 35% to 80% and still increasing. We would recommend her to any practice that’s looking to not only increase their profits today, but sustain a healthy flow of income for many years to come. Thanks Catherine!"
Sam Assassa, MD
Sam Assassa, MD
"Catherine found me the best patient care coordinator I could have asked for. She worked out a payment plan that was fair to me and motivating to my coordinator. She also provided training tools to help my coordinator convert better, even though she was already experienced. The results have been phenomenal. So good, in fact, that my income increased 250% and I’m booked out for 3 months. Don’t waste any more time or money doing it yourself. Outsource to someone you trust!"
Andrew Lofman, MD
Andrew Lofman, MD
"Since we’ve been working with Catherine and her team for the past 5 months, we’ve brought in $79K in surgeries and have booked an additional 17 surgical procedures and 20 non-invasive body procedures since then. This does not include the additional new patient referrals and revenues we are seeing from the on-going nurturing of my current patient database."
Verne Weisberg, MD
Verne Weisberg, MD
"I had given my staff the goal to convert at least $35K per week in surgeries AND I gave them the tools to help which was Catherine’s Online Learning Center at More Patients Academy. They watched Catherine’s modules and implemented her strategies and converted $80K! That equaled a 2,550% ROI. Nice!"
Adam Stein, MD
Adam Stein, MD
"Catherine outlined a plan that put key metrics in place, gave us a clear plan to follow throughout the year and trained our staff to increase their conversions by at least 10%. Since engaging with Catherine, I’m happy to report that revenues are up 15% over the last three months - 22% in the last month alone! I highly recommend Catherine’s consulting services to any practice looking for “best practice” additions to their operation."
Robert Sigal, MD
Robert Sigal, MD
"I have finally tapped into the most efficient way to grow my cosmetic practice and that is to “fish in the pond of my own patients”. When patients return to my practice, over 85% will purchase another service, product, or procedure. Not only was it worth over $200,000 in revenues this past year, it also reminds my patients I’m still around so they don’t wander off to my competitors. Catherine’s group has far exceeded our expectations and goals we had set up for them to achieve."
Victor Ferrari, MD
Victor Ferrari, MD
"Our consult conversions were running at 40-50%. Then we attended Catherine’s online training and implemented her strategies. They immediately increased conversion rates to 75-80%."
Anthony Corrado, MD
Anthony Corrado, MD
"I know how to run a profitable practice; however, it was not without major staff issues, inefficiencies and unproductive drama. With Catherine's guidance, I reorganized staff, set up processes for them to carry more of the workload and hold them accountable so I have more time to focus on patient care. The changes we put in place and the staff training to convert more callers and consultations will easily increase my revenues by 15% as well as save us time, money and costly mistakes. "
Evan Sorokin, MD
Evan Sorokin, MD
"Working with Catherine and her team has been very profitable. We’re only half way through the year and I’m up $200K and I’m booked out for the next 2 months even though we typically go into our slow summer months now. Her recent promotion brought in an extra $63,782 with more surgeries scheduled. I never realized how much money was sitting in my patient list but I’m a believer now!"
Robert Langdon, MD
Robert Langdon, MD
"Catherine Maley has one of the best Marketing Minds in the aesthetic industry, bar none. She understands the aesthetic patient and she also understands the challenges and frustrations we face as aesthetic surgeons. You will benefit from Catherine's tools whether you are new in practice or a seasoned professional.Turn to Catherine for guidance - she knows what she's talking about."
Edwin Williams, MD
Edwin Williams, MD
“Catherine’s Cosmetic Patient Marketing Service has been a great addition to our practice-building overall plan. While we still invest in our online presence, we also found immense value in the internal marketing efforts. We especially like that all results are tracked so we know we are getting a great return ... last year it was 1,148% and no staff time was used. That’s a much easier way to grow my cosmetic practice.”
Mark Mason, MD
Mark Mason, MD
"Catherine Maley turned our practice around. We converted more consultations in one week than we did in an entire month. Our practice went from a painful 50% no show rate to a remarkable 85% show rate. Even more impressive was our close ratio - from 35% to 80% and still increasing. We would recommend her to any practice that’s looking to not only increase their profits today, but sustain a healthy flow of income for many years to come. Thanks Catherine!"
Sam Assassa, MD
Sam Assassa, MD
"Catherine found me the best patient care coordinator I could have asked for. She worked out a payment plan that was fair to me and motivating to my coordinator. She also provided training tools to help my coordinator convert better, even though she was already experienced. The results have been phenomenal. So good, in fact, that my income increased 250% and I’m booked out for 3 months. Don’t waste any more time or money doing it yourself. Outsource to someone you trust!"
Andrew Lofman, MD
Andrew Lofman, MD
"Since we’ve been working with Catherine and her team for the past 5 months, we’ve brought in $79K in surgeries and have booked an additional 17 surgical procedures and 20 non-invasive body procedures since then. This does not include the additional new patient referrals and revenues we are seeing from the on-going nurturing of my current patient database."
Verne Weisberg, MD
Verne Weisberg, MD
"I had given my staff the goal to convert at least $35K per week in surgeries AND I gave them the tools to help which was Catherine’s Online Learning Center at More Patients Academy. They watched Catherine’s modules and implemented her strategies and converted $80K! That equaled a 2,550% ROI. Nice!"
Adam Stein, MD
Adam Stein, MD
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Catherine Maley

Catherine is a business/marketing consultant to plastic surgeons. She speaks at medical conferences all over the world on practice building, marketing and the business side of plastic surgery. Get a Free Copy of her popular book, Your Aesthetic Practice: What Your Patients Are Saying View Author Profile.

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