Practice Gap #4: You Ignore Patients Who Would Return and Refer
Just because prospective patients don’t say yes right away, doesn’t mean never. They may simply be saying “not yet” so nurture that relationship.
There are all sorts of reasons prospective patients delay and procrastinate. Life could have gotten in the way so when you keep in touch, you stay top-of-mind so they call you rather than your competitors
when they are ready to move forward.
There is even more leverage and opportunity right under your nose to double your results when you also stay in touch with…
Your established patients who already know, like, and trust you and who would gladly return and refer if prompted.
Your established patients are also less price sensitive because they have more to go on than just price.
They already know first-hand how great you are and they are willing to pay fairly for it.
And we all know a majority of your new patients come from your current patients so this is the Mantra for 2020:
Retention is the 2020 New Patient Attraction Strategy
Many of those patients would gladly return and refer if given the opportunity.
But you take them for granted, and so, naturally, they feel a certain way.
What do they feel, you ask? They feel neglected.
So, here’s what happens…
Your patients didn’t stop wanting cosmetic services. Nope. That’s definitely not the case.
They simply stopped wanting them from you (because you’ve been ignoring them).
Because if you think about it, your patients have endless needs…
Especially as the aging process continues.
And your patients enter different doors to your practice whether it be injectables, then lasers and then surgery. So, I highly recommend you promote ALL of your services, and not just surgery. This is one
way for you to ‘level up’ your practice. This is what growth-focused practices do and preach, actually.
Why not take your practice to the next level by unifying your marketing strategy to drive new patient growth and increase your bottom line using the best cosmetic patient attraction plan?
Adopt the “cosmetic patient for life” retention mentality and nurture these patients with strategic email marketing since that’s your biggest opportunity for quick cash surges and consistent revenues.
This is where the leverage is since it costs a fortune to attract them and almost nothing to hang on to them.
But you can’t just slap an email together and blast it out.
These emails MUST BE SEGMENTED and compelling to get opened and responded to. As you probably know, everyone’s email inbox is too full to cheap out on this.
Here’s what I mean…
A very nice practice I know in a competitive area sends out this cheap-looking email that is NOT portraying their image as a successful plastic surgery practice.
Instead, this is how a professional email looks. It’s visually appealing, it’s strategic, it’s informative and it’s compelling.
And best of all, it works! Here are the actual results that came from this email:
32% Open Rate (average is 19.9%)
192 Clicks to the Website
9 booked appointments for non-surgical treatments
7 surgical consultations
$58,500 Estimated Revenues from one strategic email
So let me ask you…
Do you believe you, too, would get at least 3 or more procedures a month from a strategic email like this? What’s this worth to you?
An additional $20,000, $40,000, $60,000 per month?
Obviously its worth it so if you don’t want to do it, outsource it because SOMEBODY should be doing this type of high-end, “feel-good” promotion to grow your cosmetic revenues and keep a steady stream of cash-paying patients coming to you.
Okay, I covered a lot in this special report so to recap –
Here are the Practice Gaps Affecting Your Bottom Line the Most:
- You need MORE Patient Leads
- Prospect Patients Can’t Find You Organically
- Weak Follow Up on Your Incoming Leads
- Your Staff Can’t Convert New Callers or Consults
- You Ignore Patients Who Would Return and Refer
So here’s a question for you…
What if you could easily turn on a new patient lead generator AND plug up the practice gaps that are costing you time, money and effort and have it handled for you so you didn’t have to hassle with it?
Would that give you back control over your day?
Would you enjoy the freedom from managing staff and processes (since you’d know that someone else is focused on your growing your practice for you)?
If so, would you like some help? What if we did it for you?
- We design and run display ad campaigns on several platforms
- We follow up on incoming leads via email, text & phone
- We design retention emails that get opened and acted on
- We track and prepare progress reports with ROI
Now you and your staff are freed up to focus on your core competency. And that is to focus on 5-star customer service with patients and that is what leads to: happy staff and satisfied patients who return, refer and give you 5-star reviews to attract more new patients.
When you outsource patient lead generation, follow up, conversion and retention, and sales training, you begin to have a well-oiled machine working for you. And what comes with that? You guessed it.
A whole lot of confidence. Confidence in knowing the key metrics in your practice are being handled by smart professionals.
That gives you control over your day so you are more profitable and productive and you have peace of mind knowing you get back time and achieve better results. This is how you strategically compete
and gain market share.
So, if this all-in-one solution makes sense to you, let me and my team execute it for you and hand you the leads when they are ready to book an appointment.
Done-For-You Best Cosmetic Patient Attraction Plan for 2019 Consists of Several Platforms and a Dashboard That:
- Gives you the certainty you need knowing you have a system to predictably and reliably keep new cosmetic patient leads coming in month after month;
- Provides an automatic system that allows you and your team to focus on patient care while my team and I focus on getting you more leads and more patients;
- Include a proprietary formula of More Patient Leads + Nurture + Follow up = Conversion. This is what keeps a steady stream of leads and revenues coming to you consistently for your peace of mind knowing you have a marketing machine working in the background.
So when you say yes, all we need from you to get started is for you to:
- Decide on the procedures you want to focus on and the ad spend investment you want to make (the minimum is $1,000 per month but
the more, the better, of course);
- And then we do the rest by going into stealth mode designing your unique ads and customizing your patient lead and follow up platform so we track all results and do everything possible to turn that lead into a fully booked consultation for you – without wasting you or your staff’s time.
I can’t tell you all that goes into our “secret sauce” because then others would try to copy us and you would lose your competitive edge.
Instead, I’ll give you a money-back guarantee. If we do not at least DOUBLE your investment within 60 days, we will promptly return your service fees… no questions
And just to sweeten the deal so you don’t delay, if you partner with us now on the best cosmetic patient attraction plan for 2020, you’ll receive:
BONUS #1: I’ll train your staff to convert these leads. They will get the tools, scripts and strategies to increase their conversions by at least 15%.
BONUS #2: Includes (2) 30-minute Free consulting calls with me personally. We’ll review your current processes to close up money-burning gaps that hurt your results. These calls are always enlightening and energizing because it’s exciting to see how a few tweaks can change everything.
BONUS #3: Since you are reading this post, I want to reward you for partnering with me so I’ve reduced the Customization and Implementation Fee from $1997 to only $997. Just so you know, a ton of work goes into the backend of this system to set up not only the lead generation but also the follow up process of email, text, phone calls, reporting, and more. We track important metrics so that you know your business growth.
So How Much Is It To Partner With Me?
Well, you have two options in this. So let me briefly break it down. Let’s start with how much it would be to do it yourself the right way as I laid out here.
For this first option, you would need to pay:
✓ Staff to design banner ads that get clicked on
✓ Staff to set up ad campaigns & upload them to various sites so they need to be Tech-Savvy to get ads approved using different platforms;
✓ You also need to pay vendors to monitor calls and track results;
✓ Then you need staff to follow up on leads via phone calls, emails and text
✓ Staff would have to write email copy and design professional emails and send out as well as track results.
That takes 2-3 staff members + several outside vendors and can easily add up to $100K in fees + salaries + benefits + sick days AND you get to manage these vendors and staff members to be sure the job is getting done.
One little (and by little I mean big) problem? Most surgeons don’t want to manage more staff. Nor do they want to spend more than they have to.
As for the second option…
You could partner with me and my team and we’d do it all for you.
We normally charge $5997 per month for all of these services charged separately because a ton of labor, creativity and technical stuff goes into it; however, because you have read my post to the end, I am offering you a special combination fee of only $3,997 per month + Ad spend budget of minimum $2k so you save up to $24K per year.
This is a much better deal than the first option, wouldn’t you say? So for the price of a few wrinkle filler patients, you can have the best cosmetic patient attraction plan for 2019 bringing you patient leads predictably, week after week.
We can only work with 1 surgeon per area.
Because the best cosmetic patient attraction plan for 2020 gives you the competitive edge over your competitors, it would be a conflict for us to help you get leads as well as the other guys in your community. So you’ll want to act now to get the unfair advantage over your competitors.
One more thing though…
You simply make an initial small non-refundable investment in the reduced customization and implementation fee of Only $997 and then you are not charged again until your first ads start running and your themed email goes out to get your phones ringing to convert more incoming leads so you are never “out of pocket” because you will make that money back in new revenues gained before your credit card payment is due.
With my money-back guarantee, there’s nothing to lose and only new patients to gain.
So let’s get started right away.
It’s time to stop the bleeding of lost profits from these practice gaps. The most successful plastic surgeons leverage their time, money and resources by doing what is proven to work and getting it done in the least amount of time with the least amount of staff and hassle.
Without an effective marketing team and system…
…many surgeons and practices find themselves off course.
Just as someone would bring along a GPS device when going on a road trip, a practice like yours needs a strong marketing plan to help reach their ultimate destination. Because If you decide NOT to move forward with this best cosmetic patient attraction plan I laid out here…
…what’s going to happen to your growth this year?
You will likely continue to experience:
- Losing money on wasted lead generation that doesn’t get clicked on
- Keep losing leads to your competitors
- Wondering if your leads are being followed up on
- Listening to your staff complain they don’t have time, and
- Not knowing your true ROI from your advertising costs
Let’s plug up the practice gaps by getting you more patient leads, having the professionals follow up on your incoming leads, and converting those leads, so you and your staff focus on excellent patient care.
Because we both know that:
✓ Attracting and converting new patients to your practice has become a huge undertaking;
✓ Lead conversion continues to decrease because it’s gotten so noisy in the marketplace that makes following up on those incoming leads vital to your success; and
✓ Using your limited resources to focus on patient care while outsourcing the rest is beyond important.
Best Cosmetic Patient Attraction Plan for 2020 is guaranteed to get you results or your money back. So, realistically, you have nothing to lose.
Let’s be honest though.
At the end of the day, this is not just another business expense you need to jot down on a piece of paper or in an excel spreadsheet. This is different.
This is actually an investment in growing your practice.
We have extensive experience with developing and executing plastic surgery marketing plans and would be happy to partner with you by taking this off your already busy plate.
With that said, thank you for your trust in me. I’ll do everything I can to get you more patients and more profits and train your staff to be converting rock stars.