In this blog post, you will discover the biggest reason cosmetic patients choose you over your competitors so
you can attract more of them.
You and your staff spend up to an hour with a prospective patient talking with them and showing them what
they can expect. You explain the procedure and then your coordinator goes over the quote and then what
The majority of the time you get the dreaded, “I gotta think about it.” Ugh!
It makes you feel like you’re spinning your wheels and wasting your time, doesn’t it?
To help you understand the inner workings of the aesthetic patient’s mind, I did research
for my book, Your Aesthetic Practice: What Your Patients are Saying, where I personally
interviewed many cosmetic patients to figure out why they say yes to one surgeon and no
to the others.
My objective was to determine trends and commonalities of cosmetic patients to you better
Here are some of my key findings:
- 90% of the time, the confidence in the surgeon’s ability and positive staff
interaction were more important than price;
- 75% went on multiple consultations before deciding (the majority of those who
went on one consultation did so after a glowing recommendation from their friend, family member or
- Long waiting times and feeling hurried were a reoccurring complaint that
hurt the relationship; and
- The better the staff, the less time the surgeon had to spend with the patient
during the consultation.